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News briefsDecathlon expands BuyBack scheme in UK
Decathlon has broadened its BuyBack program to encompass all sports equipment in the UK, following the success of its initial launch focusing on unwanted bicycles. The initiative now covers fitness equipment, racket sports gear, camping essentials, and water sports items like kayaks and paddleboards. Customers can participate by completing a ...
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News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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News briefsNew Balance signs Marvin Harrison Jr. ahead of NFL Draft
Source: New Balance New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for ...
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News briefsTSG named official volunteer supplier for 2025 Freestyle World Championships
Swiss action sports brand TSG has been unveiled as the official volunteer supplier for the FIS Freestyle World Championships 2025. The company will provide helmets and goggles tailored specifically for the event. With equipment finalized for over 600 volunteers, TSG joins the lineup alongside Schöffel, offering high-quality ski clothing. ...
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News briefsLi Ning updates on Q1 performance
The Chinese group Li Ning reported a mid-single-digit decline in same-store sales for the period ended March 31. Retail channel comp sales were down by a low single-digit percentage, and wholesale channel sales fell by the mid-teens. Meanwhile, e-commerce virtual stores experienced year-over-year percentage growth in the low-20s. The ...
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News briefsLululemon to close Washington State distribution center, cuts over 100 jobs
On Monday, Lululemon, the Canadian athleisure brand, announced its decision to shut down its distribution center in Sumner, Washington, resulting in the termination of more than 100 employees. The closure, confirmed by a Worker Adjustment and Retraining Notification filed with the state’s employment security department, will see layoffs commencing on ...
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News briefsCallaway appoints new Managing Director and President for EMEA region
Callaway has named Ben Sharpe as the new Managing Director and President for the EMEA region, effective May 1, succeeding Neil Howie, who retires at the end of 2024 after 26 years with the company. Sharpe, a seasoned leader in the global golf industry, previously served as Chief Franchise ...
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News briefsNike and USA Olympic athletes address controversy over women’s track and field kit
Nike and several USA Olympic athletes have responded to online backlash regarding the design of the women’s Team USA track and field kit. A photograph of the uniform sparked criticism, with many labeling it as “sexist” and “revealing.” The photograph, circulated by Citius Mag, compared the women’s high-cut bodysuits to ...
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News briefsEcco releases golf shoe with YouTuber and influencer Rick Shiels
Ecco Golf joins forces with golf YouTuber Rick Shiels to unveil an exclusive edition of the Biom C4 shoe. Limited to 500 pairs, this collaboration “captures Shiels’ personal style” and will be exclusively available on the brand’s website. The shoe incorporates Shiels’ logo on the heel and ...
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News briefsNike’s headquarters to undergo major layoffs, impacting hundreds
Nike’s headquarters in Oregon will see significant layoffs affecting hundreds of employees by June, according to a WARN notice filed with the state of Oregon on April 19. Confirming its restructuring plans, Nike revealed that by June 28, approximately 740 employees will have been impacted by two rounds of layoffs. ...
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News briefsE-comm star leaves J.Lindeberg, starts his own agency
After bidding farewell to J.Lindeberg, industry expert Andreas Koschnike is embarking on a solo journey, focusing on retail, e-commerce, and branding under the banner of Accexe AB. Reflecting on the past two years on LinkedIn, Koschnike highlighted achievements at J.Lindeberg, such as bringing the e-commerce division in-house, fostering growth despite ...
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News briefsChinese firms Stella and Xtep provide operational updates
Footwear manufacturer Stella International reported an 18.9 percent increase in consolidated Q1 revenues to $338.4 million from $284.6 million for the three months ended March 31. Shipping volume increased by nearly 22 percent year-over-year, led by the sports category, to 11.7 million pairs. However, the average selling price (ASP) of ...
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News briefsSuperfeet supports US track & field athletes ahead of Paris 2024
Source: Superfeet Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and ...
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News briefsNHL announces sale of Arizona Coyotes, Utah franchise to emerge
The National Hockey League (NHL) has confirmed the sale of the Arizona Coyotes franchise, paving the way for a new team to emerge in Utah. Smith Entertainment Group (SEG), renowned for owning the Utah Jazz in the National Basketball League and Real Salt Lake in Major League Soccer, will take ...
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News briefsFútbol Emotion opens second Italian store
Sports Emotion has opened its second store of the year, according to CMDsport. The first was a third Basketball Emotion store in Spain, located in Zaragoza. This one is the second Fútbol Emotion store in Italy, in the city of Arese, Milan province – not far from the Italian beachhead ...
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News briefsConverse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025. Gilgeous-Alexander signed an endorsement deal with ...
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News briefsAdidas unveils extensive multi-sport footwear collection for 2024
Adidas makes a statement with the launch of one of its most expansive multi-sport footwear collections to date. Catering to a diverse range of disciplines from running and tennis to the latest inclusion of breakdancing, the footwear lineup comprises 49 distinct models, equipping athletes across 41 different sports – more ...
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News briefsAdidas unveils team kits for Paris 2024 Olympics
Adidas has revealed the team kits for the athletes at the upcoming Paris 2024 Olympic and Paralympic Games. Embracing a singular design narrative, the kits symbolize a collective spirit while honoring the diverse national identities of each participating nation. Jacqueline King, Design Director for Specialist Sports at Adidas, shared insights ...
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News briefsNewStore has a new CEO
Source: NewStore Mike DeSimone, CEO NewStore, a leading omnichannel store solution from Boston, Massachusetts, with offices in Berlin, Germany and Utrecht, Netherlands, appointed Mike DeSimone as its new CEO. NewStore Founder Stephan Schambach will remain Chairman of the Board, ensuring that the company continues to evolve in ...
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News briefsAdidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...
