All Adidas articles
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News briefsAdidas unveils extensive multi-sport footwear collection for 2024
Adidas makes a statement with the launch of one of its most expansive multi-sport footwear collections to date. Catering to a diverse range of disciplines from running and tennis to the latest inclusion of breakdancing, the footwear lineup comprises 49 distinct models, equipping athletes across 41 different sports – more ...
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News briefsAdidas unveils team kits for Paris 2024 Olympics
Adidas has revealed the team kits for the athletes at the upcoming Paris 2024 Olympic and Paralympic Games. Embracing a singular design narrative, the kits symbolize a collective spirit while honoring the diverse national identities of each participating nation. Jacqueline King, Design Director for Specialist Sports at Adidas, shared insights ...
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News briefsAdidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...
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News briefsAdidas lifts FY guidance, shares rise
Bolstered by better-than-expected Q1 results, Adidas increased its full-year guidance yesterday and saw its stock price increase by 2.7 percent in the US to close at $111.01. The group’s new outlook calls for an operating profit of about €700 million, up from €500 million prior, on mid- to high-single-digit revenue ...
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News briefsSports Direct denies injunction in dispute over Newcastle United replica jerseys
Sports Direct, owned by Mike Ashley, has faced a setback in its legal battle with Newcastle United Football Club (NUFC) regarding the sale of replica kits for the upcoming 2024/25 season. The retailer had lodged a complaint against NUFC with the Competition Appeal Tribunal in March, accusing the club of ...
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News briefsTFG introduces JD Sports to South African market
South Africa is set to welcome the arrival of British sportswear giant JD Sports, courtesy of The Foschini Group (TFG), through an exclusive franchise agreement. TFG’s CEO Anthony Thunström highlighted the move as an expansion of their sports portfolio, leveraging their existing brands like Sportscene, Totalsports, and Sneaker Factory. Thunström ...
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ArticleClimate responsibility rating: H&M and Inditex are better than Nike and Adidas
This is what the Corporate Climate Responsibility Monitor says about climate targets and measures.
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ArticleAdidas ends partnership with Parley for the Oceans
In a notable shift in its sustainability efforts, Adidas has announced the cessation of its long-standing partnership.
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News briefsAdidas announces updates for road race events
Adidas Running has unveiled plans for its fourth annual Adizero: Road to Records event, scheduled for April 27, 2024, at the brand’s headquarters in Herzogenaurach, Germany. This year’s event has a lineup of 120 athletes from 26 countries competing in newly introduced race distances, including 800m and 1 mile, alongside ...
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ArticleDFB’s strategic shift: Adidas to Nike, redefining football apparel’s future
Explore the impact of the DFB’s strategic move to change the supplier and the reactions it sparked.
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News briefsJD set to open larger store at Broughton Shopping Park
JD is set to enhance its presence in Chester with the unveiling of a bigger and upgraded store at the Broughton Shopping Park this weekend. The new location promises an expanded selection of products from brands like Nike, Adidas, The North Face, and Under Armour. James Air, Director and Head ...
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News briefsAdidas Golf unveils new material concepts in Ultimate365 apparel range
Source: Press image Adidas Golf use new materials in their new apparel Adidas Golf is introducing two new material concepts – Twistknit and Twistwave – aimed at redefining performance on the golf course. These innovations are available in both men’s and women’s Ultimate365 apparel. The ...
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ArticleAdidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
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ArticleAdidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...
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News briefsSee all Adidas kits for Copa America
Adidas has revealed the latest lineup of technical performance kits for five football teams ahead of Copa America. Today marks the unveiling of the home and away jerseys for Argentina, Chile, Colombia, Mexico, and Peru, offering fans and players a glimpse of the attire they’ll don this summer. This release ...
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ArticleYue Yuen’s profit, sales slip in soft FY23
Yue Yuen, the globe’s largest manufacturer of footwear, suffered a down year in 2023 due to inventory de-stocking by retailers worldwide and conservative ordering by its portfolio of brand clients that include Nike, Adidas, Asics and New Balance, among others. Yue Yuen’s annual Ebit declined by 5.6 percent to $390.2 ...
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ArticleAdidas posts first loss in 30 years, eyes €500m operating profit in FY24
Adidas CEO Bjørn Gulden presenting the FY 2023 annual results Growing demand for its Classic shoes and double-digit sales growth rates in both Greater China and Latin America are projected to spark the overall results of Adidas this year, leading to double-digit sales growth in H2 and ...
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ArticleAdidas and Les Mills launch ‘Move, Earn & Swap Points’ initiative
Adidas has unveiled a new initiative, ‘Move, Earn & Swap Points,’ in collaboration with Les Mills, aimed at uniting fitness enthusiasts worldwide. This offering integrates the AdiClub and Les Mills+ communities, providing members with the opportunity to earn rewards while pursuing their fitness goals. Members of Les Mills+ can now ...
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ArticleFoot Locker delivers tepid outlook, delays Ebit margin objective
Foot Locker shares suffered a major setback after the group reported a whopping Q4 net loss of $389 million, outlined weak FY24 guidance, and delayed its Ebit margin range goal of 8.5-9.0 percent by two years until 2026. The news sent FL shares tumbling more than 29 percent, or $10.07, ...
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News briefsAdidas launches foundation to drive social and environmental impact
Adidas introduces the Adidas Foundation, an initiative aimed at consolidating and amplifying the company’s commitment to community impact. The Adidas Foundation is structured around three key pillars: “People,” “Planet,” and “Relief.” This means that the foundation will implement programs focused on anti-discrimination, sport for development, and inclusive access to sports ...
