All Consumer articles
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ArticleSustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
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News briefsSpanish bike-rental company has big plans
Rookfy, a bicycle-rental platform in Spain, enjoyed a satisfactory debut last year, according to chief technology officer Santiago Alonso, who spoke with CMDsport. The young company has recently added the retailer Escapa to its marketplace and joined the Spanish Association of Brands and Bicycles (Ambe). In an interview with Joanseguidor.com, ...
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News briefs
Meta’s COO steps down
Sheryl Sandberg, who joined in 2008, is stepping down as COO of Facebook’s new incarnation, Meta. CEO Mark Zuckerberg writes in his “Note” of June 1 that rather than “replace Sheryl’s role in our existing structure,” he will be bringing the hitherto separate product and business groups closer together. Sandberg’s ...
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ArticleOngoing war in Ukraine weighs on German consumer sentiment
As the consumer barometer of the German Retail Association (HDE) shows, consumer sentiment among Germans is continuing to deteriorate in May. After plummeting massively following the start of the Russian war in Ukraine, the index is now declining again. This is the sixth month of consecutive declines in the HDE ...
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ArticleAsics’ State of Mind Index proves the positive impact of physical activity on the world’s mental health
Asics has announced the results of its inaugural Global State of Mind Index, which proves a direct positive link between exercise and mental health, but uncovers the worrying potential impact of lower levels of activity in younger generations across the globe. The first-of-its-kind global study, which tracked the mental state ...
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ArticleDeloitte media consumer study 2022 examines the metaverse phenomenon
The metaverse and its new possibilities are moving the digital media world. Consultancy Deloitte has dedicated its new media consumer survey 2022 entirely to this topic. The market researchers’ latest study, conducted among 2,000 consumers in Germany in February 2022, shines a light on consumers’ attitudes to the virtual world. ...
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ArticleCrypto.com, Byju’s and Co: The sponsors and partners of the FIFA World Cup Qatar 2022
For the World Cup in Qatar at the end of 2022, FIFA has designated seven official sponsors. Among them is Crypto.com, the cryptocurrency platform. We have an overview of all sponsors. FIFA has announced two tech companies, Crypto.com and Byju’s, as new sponsors for the World Cup in Qatar. The others are Budweiser, HiSense, McDonald’s, Vivo and Mengniuir. In addition to the seven sponsors for the World Cup, FIFA has six long-term partners.
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News briefsMeta partners with NFL for social-media avatars
Meta, the owner of Facebook, has introduced a number of aesthetic options for 3D avatars on Facebook, Messenger, Instagram Stories and direct messages (DMs) for users in North America and elsewhere. From now to Feb. 28, for instance, they can dress their avatar in the colors of the Cincinnati Bengals ...
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ArticlePE firm to acquire NPD Group
The private equity firm Hellman & Friedman (H&F) will soon be entering into a binding and exclusive agreement to purchase the NPD Group, once the latter’s employee-works council has been lawfully notified and consulted. Founded in 1966 and headquartered in Port Washington, New York, NPD claims to be the world’s ...
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News briefs
U.K. competition watchdog sets out “green claims” principles for businesses
In 2020, the U.K. Competition and Markets Authority (CMA) announced that it was investigating the impact of “green” marketing on consumers. A recent analysis of websites, conducted alongside other global authorities, has shown that 40 percent of green claims made online could be misleading, the CMA said. The CMA is ...
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News briefsMips launches a redesigned, consumer-centric virtual guide
Mips, the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes beyond simple cosmetic changes, using language and design focused on maximizing consumer benefits. The website offers ...
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ArticleConsumers are ready to spend more, despite the lockdowns
German consumers are known to be keen on saving money when there is an economic crisis. Faced with what they call the “Corona crisis,” they have saved an estimated €230 billion since March 2020, when the crisis began, but they are said to be eager to spend more again once ...
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Infographics & DataConsumer Sentiment Germany
This infographic shows the consumer sentiment development in Germany until April 2021 - surveyed by the HDE (Handelsverband Deutschland)
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News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
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News briefs
AliExpress rewards consumers for Le Club Paris 2024 challenges
Until the Paris 2024 Olympic and Paralympic Games, Le Club Paris 2024 is offering its own members the opportunity to participate in fun challenges and to earn points that enable them to enter prize draws and enjoy exclusive rewards - such as participating in special experiences with Olympic and Paralympic ...
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Article
GfK: Contrasting consumer sentiment across Europe
The second wave of the Covid-19 is beginning to stifle the previously expected recovery of the European economy, particularly for the consumption of non-essential products and services. Fortunately, it has not yet led to the retail lockdowns of the first wave in the spring – except in Wales and the ...
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News briefs
Smith moves its consumer & dealer services division to Portland
Smith Optics has transferred its consumer & dealer services division to its headquarters in Portland, where it will join the product, marketing and sales departments. The division was previously located at Smith’s Utah-based manufacturing facility. The Portland team will include account managers coming from Utah and new hires such as ...
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News briefsArc’teryx launches virtual product advisor for consumers
If consumers can’t make it to a store, but have questions about Arc’teryx’ new product line for the autumn, they can now make an appointment online with the new Virtual Advisor. The Canadian brand claims that the 30-minute appointments, which are available worldwide but currently only in English, will help ...
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News briefs
Wolverine adopts First Insight's consumer analytics
Wolverine Worldwide has announced a strategic partnership with First Insight under which it will deploy its Voice of the Customer predictive analytics solution across its portfolio of 12 brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. The deal follows a successful test conducted by Hush Puppies in different regions ...
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News briefs
A virtual Fibo show for professionals and consumers
This year’s Fibo will be an entirely virtual-event, staged on Oct. 1-3 on two different websites for professionals and consumers. Professionals are being invited to the world’s largest fitness and wellness trade show on FIBO@business, including an online edition of the European Health & Fitness Forum and other international conventions ...
