McKinsey analyzes Covid-19 with WFSGI


After conducting consumer research and interviews with more than 25 industry players in the apparel and sports markets, McKinsey & Co. has made a series of interesting recommendations for best-practice actions that sporting goods companies can take to navigate through the current Covid-19 pandemic. They were presented in a webinar ...

This is professional content

If you are already a subscriber of SGI Europe, sign in here

Gated access promo

Become a member today from just €49 a month

Your membership benefits:

  • Our exclusive international business newsletter SGI Europe (PDF format)
  • Unlimited news articles per month on
  • Access to over 25,000 articles and analyses in the archive
  • Personal library to save articles and track your key content
  • Powerful search and intuitive navigation
  • and much more

For corporate membership and enquiries see our corporate membership page.