Nike unveils new R&D facility named after LeBron James

Nike has officially presented its new LeBron James Innovation Center. Located in the middle of the company’s campus in Beaverton, Oregon, it is named after the basketball champion by the same name. It houses a new Nike Sport Research Lab (NSRL), designed to understand the needs of athletes and the ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more