Norrøna reveals that it has just opened its own new factory in Kaunas, Lithuania, which has been developed and built since 2018 to make highly functional products with more sustainable premium-quality clothing. “Having our very own factory also allows us to improve innovation and flexibility,” the Norwegian sports apparel brand said on its blog, and continued: “Our long term vision is to automate more of our production. By placing our factory close to where we sell our products, we will reduce lead time and make production more flexible. This gives us an opportunity to fill demand quickly but not overproduce. With this factory, we will strive for the smallest environmental footprint and set up solutions to recycle leftovers from cuttings.”

Photo: © Norrøna