All Cycling articles
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News briefs
Tour de France partners with TikTok to further expand its audience
TikTok is joining the Tour de France (July 1-23,2023) and Tour de France Femmes avec Zwift (July 23-30, 2023) as an official provider. From July 1, fans of the Tour will be able to experience these cycling races also with TikTok thanks to the platform’s creators and users. Every day, ...
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News briefs
Union Sport & Cycle with new event about innovation
Union Sport & Cycle (USC), the French sporting goods and cycling industry association, has announced the launch of NEXTGEN by USC, a new event for sports industry players focusing on innovation and the social impact of sports. The event’s inaugural edition will take place on June 19-20 at the Maison ...
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News briefs
Strava adds a new role to its executive team
Source: Strava Anita Butler, Chief Design Officer Strava has announced the appointment of Anita Patwardhan Butler as its first-ever chief design officer (CDO). In this role, Butler will oversee all of Strava’s design and innovation aspects, including brand and marketing design, product design, research, and content design. ...
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Article
Thule continues to suffer from slumping bike product sales in Q4
Thule Group has reported a sharp decline in sales for the fourth quarter of 2022, as a slump in bike products begun in the third quarter continued. The Swedish company explains that retailers sought to reduce inventories in the product category in the second half of the year after “excessively ...
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Article
Thule announces change in CEO and president position
After an expected difficult 2022, the Thule Group AB has appointed Mattias Ankarberg (who has been a member of the board of the Thule Group since 2018) as its new president and CEO. Ankarberg joins Thule from his current position as CEO of Byggmax Group. His former roles include global ...
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News briefs
New distribution deal between MCG and Selle San Marco
German distribution specialist Merida & Centurion Germany (MCG) has taken over the exclusive distribution of bike saddle specialist Selle San Marco into its portfolio, covering Germany and Austria. The Italian brand was founded in 1935 and manufactures its saddles for gravel, road, urban or MTB in Italy. Selle San Marco ...
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Case Study
In a bid to unlock market value, Vista Outdoor plans to split into two separate companies
The fact that the ammunition and outdoor segments have developed so differently seems to justify a split of companies at Vista Outdoor.
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News briefs
Volare announces new international sales executive and expansion
Australian brand Volare Sports has appointed Andrew Pirie as European sales and international business development manager. Pirie will be based in the U.K. Alongside this appointment, the company has announced international expansion into the U.K., EU and Asia. Volare designs triathlon wetsuits, swim skins, clothing and accessories for performance athletes ...
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News briefs
Roeckl Sports appoints new multisport division head of sales
Source: Roeckl Sports Sascha Degener, Head of Sales Sascha Degener, most recently sales manager in South Germany for the L-Fashion Group, was appointed head of sales in the multisport division of the Munich-based glove specialist Roeckl Sporthandschuhe in September 2022. Degener is in charge of the qualitative ...
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News briefs
D3O appoints SVP marketing, North America
Source: D3O via ShopEatSurf Kevin Franks D3O, a U.K.-based specialist provider of impact protection solutions and materials, has appointed Kevin Franks as SVP marketing, North America. Franks joins D3O with more than two decades of marketing and brand management experience in the cycling and powersports industry, including ...
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News briefs
Tour of Britain still open for title and jersey sponsors
With just one month to go until the race, scheduled to start on Sept. 11, the organizers of the Tour of Britain have announced that opportunities are still available for title and jersey sponsorships “due to a late change.” The event’s chairman, Hugh Roberts, explained that they “recently had a ...
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Article
Shimano sees strong H1 demand despite “cooling down” signs
Shimano reported a 22.4 percent increase in net income to 68,558 million Japanese yen (€491.6m) for the six months ended June 30. Operating income was 15.7 percent higher for the period at ¥80,909 million (580.2m) versus ¥69,922 million in the year-ago period. Pearl Izumi U.S. was excluded from the reported ...
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News briefs
Vista Outdoor acquires Fox Racing
Vista Outdoor, the parent of 39 sports and outdoor brands, announced it has entered into a definitive agreement to acquire Fox Racing, a global provider of high-performance motocross, mountain biking and lifestyle gear fromCalifornia. The purchase price is $540 million, with the possibility of earning an additional $50 million depending ...
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News briefs
Decathlon to help provide certified training in sales and repair
In September, to meet what it calls the demands of “urban mobility,” Decathlon will be inaugurating 17 apprentice training centers (CFA) for bicycle repair and sales throughout France. Established in partnership with the AFPA – which began certifying workers in 1949 to help rebuild France after the Second World War ...
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Article
Mips with new strategy, updated financial targets
At Capital Market Day 2022 in Stockholm on June 9, Swedish helmet technology and “Brain Protection System” (BPS) manufacturer Mips AB unveiled its new long-term strategy with updated financial targets and strategic priorities for the coming years. The reason for revising the company’s strategy and long-term financial targets is not ...
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News briefs
Protective signs central distribution contract with Intersport Germany, adds new sales reps
The specialized bike and nordic skiing brand Protective just signed a central distribution contract with Intersport Germany after closing similar central distribution deals with Sport 2000 and ZEG, the cooperative of independent bike dealers, in 2021. The Intersport agreement was another step on the brand’s agenda to regain ground in ...
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Article
Signa Sports United Q2 sales bolstered by acquisitions
Signa Sports United (SSU), battling worsening consumer sentiment in Europe and persistent bike/e-bike shortages as headwinds, expanded second-quarter revenues by 47.5 percent to €269.0 million from €182.0 million. The increases were aided by including results from its recent WiggleCRC and Tennis Express acquisitions (closed on Dec. 14 and Dec. ...
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News briefs
Boa launches new marketing campaign aimed directly at end consumers
Boa Technology, the maker of the Boa Fit System, is launching a new global brand campaign that targets consumers more directly than before. The campaign uses professional athletes in the brand’s key segments – snowboarders, road cyclists, trail runners, downhill mountain bikers, climbers and backcountry skiers – to ask consumers ...
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News briefs
United Sports Brands acquires Pearl Izumi from Shimano
California-based United Sports Brands (USB), owner of Spalding, Nathan, Shock Doctor and KT Tape, among others, has acquired the bike apparel brand Pearl Izumi from Shimano. USB is a portfolio company of Bregal Partners, a private equity firm. Pearl Izumi has been part of the Japanese Shimano company since 2008. ...
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News briefs
Strellson launches exclusive off-bike capsule collection with Olympian Fabian Cancellara
The Swiss men’s fashion brand Strellson has announced a collaboration with two-time Olympic gold medalist and Swiss race bike legend Fabian Cancellara. Part of the partnership is a limited edition “off-bike” capsule collection. Cancellara and a design team at Strellson led by Marco Tomasi created a collection of thirteen fashionable ...