DTC & E-Commerce in the sporting goods market

Here is everything you need to know about e-commerce and the sporting goods industry. We provide you insights about how brands and retailers are building-up their E-Commerce and DTC business, analyze KPI's, benchmark key players, explain important legal aspects, provide case studies and best practises, and interviews with the key players. 

C-Suite Interview


Private Sport Shop and SportPursuit merge to form Sportscape Group

CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.

Facts & figures on E-Commerce and DTC

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    DTC sales of five major sports brands

    This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.

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    Analysis: The 10 major European sports retailers online

    The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, and it has been accelerating during and after the first wave of the coronavirus pandemic. New business models and start-ups have disrupted classic sales channels. Players with strong roots in technology, data and innovation have been taking an increasing share of the market, profiting from deep consumer insights and trends. But brand awareness, people, careers and leadership are still playing a strong role in the success of any venture, as many of the examined companies stress on their B2B websites.

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    DTC Sales Growth 2021

    This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry. 

More Case Studies


VBER Guidelines and Regulation provided by the EU

Vertical Block Exemption Regulation -
VBER 2022: Guidelines for the new EU-wide distribution law

By Dr. Jochen M. Schaefer

This article provides you with everything you need to know about the new EU-wide distribution law: Vertical Block Exemption Regulation (VBER). It is one of the most important regulations for everybody in the trade business.