Here is everything you need to know about e-commerce and the sporting goods industry. We provide you insights about how brands and retailers are building-up their E-Commerce and DTC business, analyze KPI's, benchmark key players, explain important legal aspects, provide case studies and best practises, and interviews with the key players.
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, and it has been accelerating during and after the first wave of the coronavirus pandemic. New business models and start-ups have disrupted classic sales channels. Players with strong roots in technology, data and innovation have been taking an increasing share of the market, profiting from deep consumer insights and trends. But brand awareness, people, careers and leadership are still playing a strong role in the success of any venture, as many of the examined companies stress on their B2B websites.
This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry.
2022-09-05T07:03:00+01:00By James Imam
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
2022-08-19T07:28:00+01:00By James Imam
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
2021-09-08T01:11:00+01:00By James Imam
Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.
2021-08-23T14:46:00+01:00By James Imam
The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases
2021-08-01T06:53:00+01:00By James Imam
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
2021-07-27T17:31:00+01:00By James Imam
The Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.
By Dr. Jochen M. Schaefer
This article provides you with everything you need to know about the new EU-wide distribution law: Vertical Block Exemption Regulation (VBER). It is one of the most important regulations for everybody in the trade business.