Salomon is opening new stores in Frankfurt and Cologne, indicating that they are based on an “epicenter strategy” to raise brand awareness and help local retail partners create synergies and increase sales. The stores will focus on road running, trail running, hiking and backpacking as well as general sportswear, skiwear and travel equipment. The brand opened its first German store in Munich at the end of last year. There are about 200 Salomon stores now around the world, many of them in China.