Ecommerce
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Infographics & DataYear-on-year DTC sales growth 2022
How do the 2022 DTC sales at some of the biggest sporting goods companies compare with 2020 and 2021? We have the numbers for Nike, Adidas and more.
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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Infographics & DataCanada Goose’s DTC growth plan
Canada Goose’s 5-year goals announced in February aim to increase DTC penetration. We look at a breakdown of the luxury brand’s own figures.
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Infographics & DataConversion rate of e-com shopping sites by segment, Q4
See the conversion rates of various e-com segments in Q4, including four sporting apparel and footwear categories, in our graphic.
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Infographics & DataDigital commerce development in 5 consumer categories 2021/2022
See the changes in digital commerce revenue of the last 12 months in sporting goods, footwear, apparel and more in our graphic.
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Infographics & DataThe largest e-commerce sports shops in Europe - Q3 2021 Update
This exclusive interactive chart shows the largest e-commerce sports shops in Europe ranked by the number of website visitors in Q3 2021, with % changes vs Q2 2021. Included are regular sporting goods retailers and pure e-tailers. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & DataThe largest e-commerce sports shops in Europe - Q2 2021 Update
This exclusive interactive chart shows the largest e-commerce sports shops in Europe ranked by the number of website visitors in Q2 2021, with % changes vs Q1 2021. Included are regular sporting goods retailers and pure e-tailers. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & DataAmazon the major channel for german sporting goods consumers
Amazon is the major purchasing channel for german sporting goods consumers. This is an extract of the research study ”The sports brands winning the online race in Germany” in which we analysed 60 leading sports brands in Germany and conducted a survey with 3.000 consumers in Germany.
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Infographics & DataBest-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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Infographics & DataThe largest e-commerce sports shops in Europe - Q1 2021 Update
This exclusive interactive chart shows the largest e-commerce sports shops in Europe ranked by the number of website visitors in Q1 2021, with % changes vs June-August 2020. Included are regular sporting goods retailers and pure e-tailers. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & DataRanking - The largest e-commerce sports shops in Europe
This exclusive chart shows the largest e-commerce sports shops in Europe ranked by website visitors. Included are sporting goods retailer and e-tailer. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & DataAnalysis - Online traffic of the leading Scandinavian retailers
This exclusive chart shows the online traffic of the leading Scandinavian retailers in Q4 2019. This is exclusive data and analysis for Premium Members.
