Sport 2000 GmbH, the joint buying group for Sport 2000 retail members in Germany, Switzerland and the Benelux countries, has created a dedicated legal entity, Absolute Teamsport GmbH, for retailers specializing in team sports, similar to those that it already has in operation for running and outdoor specialists. The new company will coordinate the group’s product and marketing initiatives in the team sports sector and promote the expansion of the Absolute Teamsport store format, which has already been adopted by five retailers. The new company will be run by Alexander Löbe, a 48-year-old former professional football player who comes from Puma, where he spent almost seven years as sales manager for running and team sports products in the German-speaking countries. Reporting to Hans-Hermann Deters, he takes over some of the functions of Michael Zeuch, who has left Sport 2000 after more than two years to join 11teamsports.