Björn Borg with best Q1 sales in history

Björn Borg store in Uppsala, Sweden

Source: Björn Borg

Total net sales from the Swedish Björn Borg Group increased 22.7 percent to 226.6 million Swedish kronor compared to SEK 184.7 in the corresponding quarter last year. Operating profit was SEK 29.3 million (€2.79m), up 30.8 percent from last year’s SEK 22.4 million. Gross profit margin decreased slightly to 50.0 ...

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