Because of its extensive exposure to grassroots and team sports, which were closed by the Covid pandemic, Hummel has reported poor results for 2020. The Danish company’s sales declined to DKK 1,347 million (€181.1m-$219.4m) last year, despite the opening of new foreign subsidiaries in 2019 and the takeover of Halo and Newline at the beginning of 2020, leading to a net loss of DKK 52.2 million (€7.0m-$8.5m). Comparatively, Hummel had set records in 2019 with revenues of DKK 1,361 million and a profit of DKK 110.4 million. Allan Vad Nielsen, who became the company’s CEO in 2017, said Hummel delivered its strongest quarterly results for the first three months of this year, and he predicted a record for the full year thanks to a record order book.