Hummel foresees a rebound after a poor year

Because of its extensive exposure to grassroots and team sports, which were closed by the Covid pandemic, Hummel has reported poor results for 2020. The Danish company’s sales declined to DKK 1,347 million (€181.1m-$219.4m) last year, despite the opening of new foreign subsidiaries in 2019 and the takeover of Halo ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.