The Tecnica Group reported a drop of 9.8 percent in its revenues to €382 million in 2020, and said that it managed nonetheless to further improve its Ebitda by 10.7 percent to €55 million.
The parent company of brands such as Nordica, Blizzard, Tecnica, Lowa, Boot and Rollerblade said its sales in the outdoor sector fell by 10 percent, weighed down by the repeated closures of specialized shops in key countries such as Germany. The ski and ski boot sector recorded an even steeper decline of 18 percent. Rollerblade, the company’s brand of inline skates, was a standout with a surge in its sales of 50 percent to more than €40 million.
The management recalled that the lockdown of sales channels in the first half and the cancellation of the ski season hit the company hard. However, efforts to diversify products and expand internationally to over 80 countries helped offset the effects of the pandemic. Italy only accounts for about 5 percent of the group’s turnover.
The acquisition in July 2019 of Riko Sport, the Czech supplier of Lowa specialized in the production of high-end footwear, helped the group to reach last year’s improved financial results. The company also attributed them to a strategy to reduce the seasonality of its sales over the past years, along with measures to contain fixed costs, improve the efficiency of the distribution system and to strengthen digital channels in order to interact directly with consumers.
Tecnica is an international group with 10 subsidiaries and direct agencies and more than 40 distribution partners. It has 3,150 employees, about 300 of them in Italy. In 2017 the founding Zanatta family, who still leads the group, opened up the equity capital, bringing in an investment company, Italmobiliare, as a minority shareholder.