Macron, the Italian specialist in team sports jerseys, posted consolidated revenues of €113.1 million in 2019, which represented a 15.6 percent increase as compared to the previous year and the third consecutive year of double-digit sales growth. Ebitda rose by 16 percent to €15 million. The Italian sportswear company, based at Crespellano, near Bologna, generates 75 percent of its revenues abroad.
In addition to its numerous sponsorship deals, it now has a network of 145 directly managed and franchised mono-brand stores, called “Macronstores,” in more than 20 countries. The brand is the technical sponsor of over 80 professional clubs involved in a wide range of sports including football, rugby, basketball and volleyball. In European football, Macron occupies the third spot in Uefa’s continental ranking of technical sponsors after Nike and Adidas - in terms of the number of sponsorships rather than in the total value of the contracts.
Macron recently completed its transfer to a new 22,000-square-meter facility that houses its central administrative offices (6,000 m²) and all the logistics (16,000 m²). The new headquarters and distribution center, immersed in nature and with a view on the Valsamoggia hills, has obtained the BREEAM “Very Good” certification. BREEAM is an international scheme that provides independent third-party certification for the assessment of the sustainability performance of buildings and infrastructural projects.
BREEAM ratings range from Acceptable (In-Use scheme only) to Pass, Good, Very Good, Excellent to Outstanding. The project for the new headquarters included, among other things, the implementation of a photovoltaic system for the production of electricity from renewable sources. Attention was also paid to the well-being of the staff, who can benefit from a gym, a restaurant and a healthy work environment with abundant natural light.
Macron has been also involved in other initiatives in the area of sustainability under a program called “Macron 4 the Planet.” It boasts that each of its jerseys is made with 100% recycled PET polyester coming from 13 half-liter bottles.
Macron, which started in 1971 as an importer of baseball equipment, has been under the control of an equity fund, Consilium, since 2011. It has been run since 2004 by Gianluca Pavanello, a former manager of McKinsey.