Technogym’s CEO, Nerio Alessandri, said that the company could reach the milestone of €1 billion in sales in the medium term, including €300 million from Home Fitness. Alessandri spoke on the occasion of the launch of Technogym MyRun, a new treadmill for home use. The company’s sales of home fitness equipment jumped by 58 percent in the first nine months of 2020, after registering 50 percent growth in the first half. At the time of the release of the financial results as of Sept. 30, 2020, the company anticipated it would reach €1 billion in revenues in the “medium to long term,” but the outlook has improved, boosted by the exponential demand for home fitness equipment under the ongoing pandemic.