All IOC articles

  • News briefs

    A guide by the IOC and UEFA on sustainable branding and signage at events


    The International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) have commissioned a new technical study to help identify more sustainable solutions for event branding and signage. The guide, titled “Environmental impact evaluation of branding and signage solutions for events” , explores the branding and ...

  • News briefs

    The IOC approves Olympic Agenda 2020+5


    The International Olympic Committee (IOC) Session on March 12 unanimously approved Olympic Agenda 2020+5 , the new strategic roadmap for the Olympic Movement and the Olympic Organization through to 2025. Building on the achievements of Olympic Agenda 2020, the new roadmap identifies five key trends: solidarity, digitalization, sustainability, ...

  • News briefs

    WFSGI webinar about Rule 40 on Feb. 25


    The World Federation of the Sporting Goods Industry (WFSGI) is inviting all interested parties in the sector to register for a webinar on Feb. 25 about the guidelines to be followed for advertising and marketing activities around the Toky o 2020 Olympic Games. The conference will be held jointly ...

  • News briefs

    The IOC and WHO renew cooperation to promote physical activity


    The International Olympic Committee (IOC) and the World Health Organisation (WHO) have announced a new cooperation agreement that reiterates their joint commitment to promoting healthy lifestyles, including physical activity, sport and active recreation, as a tool for better health conditions across the globe. The agreement was signed by ...

  • Article

    Tokyo Olympics are postponed, other sports events cancelled


    (Updated on March 24) It’s now official. The Olympic Games will not be held in Tokyo this summer. A joint statement made by the president of the International Olympic Committee (IOC), Thomas Bach , and the Prime Minister of Japan, Abe Shinzo, said that they will have ...

  • fesi_logo_kopie

    Fesi calls for less stringent IOC rules


    The Federation of the European Sporting Goods Industry (Fesi) is calling for common regulations all over the European Union on the use of the sponsors’ brand names and logos in connection with the Olympic Games following a positive response by the German Cartel Office to a challenge ...