Latest Digital insights

  • Google-Puma Cloud
    Article

    Puma partners with Google Cloud to enhance online retail experience

    2024-03-07T15:12:00Z

    Puma has announced a collaboration with Google Cloud aimed at enhancing its online retail operations worldwide. The partnership will leverage Google Cloud’s data, analytics, and AI solutions to optimize the online shopping experience for Puma’s customers. Key aspects of the collaboration include migrating Puma’s e-commerce ecosystem to Google Cloud, which ...

  • amazon-logo
    Article

    Amazon announces AI-powered shopping assistant

    2024-02-06T12:37:00Z

    Amazon has unveiled Rufus, a new shopping assistant that uses generative artificial intelligence (AI) to help customers search for products. Rufus launched on Feb. 1 in beta version to a small group of US customers using Amazon’s mobile app. The tool will progressively roll out to the rest of its ...

  • Google_2015_logo.svgz
    Article

    Google is phasing out the cookie

    2024-01-23T16:50:00Z

    In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year. Meanwhile, the company is rolling out to 1 percent of Chrome’s users a new thing called Tracking ...

  • Big Facts top
    Article

    StockX reveals the most traded and fastest growing brands

    2024-01-19T08:13:00Z

    StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...

  • OBS_20240115_OBS0030
    Article

    Decathlon Austria with successful 2023

    2024-01-16T11:42:00Z

    The international sporting goods manufacturer and retailer Decathlon, headquartered in France, can look back on a successful 2023 in Austria. In addition to encouraging increases in employees and sales, there was also growth in the form of another store. Source: Decathlon Decathlon Austria Managing Director Gábor Pósfai ...

  • Dennis Schroder_Sven Voth
    Article

    Founder of Snipes steps down as CEO

    2024-01-12T14:27:00Z

    Sven Voth, the founder of sneaker specialist Snipes SE, is handing over his position as CEO to Dennis Schröder, who has been the company’s General Manager since April 2023. Schröder will immediately assume responsibility for the business of the internationally operating sneaker and streetwear retailer. Voth will remain with the ...

  • Padel Pro Shop
    Article

    A challenger rises in Spanish pádel e-tail

    2024-01-09T10:42:00Z

    In its three years of operation, Padel Pro Shop has reached €10 million in annual sales, and its latest annual results for 2023 represent a year-on-year increase of 95 percent. For the new year, the online retailer’s objective is to achieve another increase in annual sales, this time of 60 ...

  • AliExpress_logo_Logo
    Article

    AliExpress publishes report on general online shopping landscape in Europe

    2024-01-08T14:08:00Z

    AliExpress, the international online retail marketplace of Alibaba International Digital Commerce Group, has published its first Consumer Insights Report examining the online shopping landscape in Europe. The report surveyed consumers in France, Germany, Spain and the UK and aimed to uncover key trends and insights into European consumers’ online behavior ...

  • Footway
    Article

    Footway Group announces extraordinary general meeting, restructuring nearing completion

    2023-12-28T11:40:00Z

    E-commerce company Footway Group AB has convened an extraordinary general meeting for its shareholders on Jan. 25, 2024, at the company’s premises in Kista, Sweden. The company stated in a press release that it “will shortly apply for plan negotiations to complete the reconstruction formally,” and it is expected to ...

  • KyrieIrving
    Article

    Irving invests in sneaker marketplace Kicks Crew

    2023-12-12T16:51:00Z

    Kicks Crew, a global sneaker and apparel e-commerce platform founded in 2013 and based in Los Angeles, California, has secured international basketball athlete, artist and actor Kyrie Irving as an investor. The athlete, sponsored by Chinese sporting goods brand Anta and also serving as the brand’s Chief ...

  • Reebok Impact
    Article

    Reebok is preparing a new digital sneaker

    2023-12-11T07:11:00Z

    Reebok is working on a “digital shoe experience” called Reebok Impact, for release sometime next year. The product here is digital wearables for metaverse avatars – that is, NFTs on a blockchain. The teaser video, however, is promising that “the experiences you share” in the metaverse will “become the digital ...

  • Farfetch
    Article

    Alibaba’s president steps down from Farfetch board

    2023-12-07T17:54:00Z

    J. Michael Evans, President and board member at Alibaba, has resigned from the board of directors at Farfetch, according to a company filing with the US Securities and Exchange Commission (SEC). Farfetch qualifies the resignation as being “in furtherance of the arm’s length commercial relationship” it has maintained with Alibaba ...

  • Trademark dispute case study sporting goods product name
    Article

    A minefield for legal disputes? Model names on websites

    2023-12-06T09:34:00Z

    Does your online store conform to trademark rules? Our legal expert shares a cautionary tale.

  • McKinsey Sporting Goods Report at ISPO Munich 2023
    Article

    What to expect from McKinsey’s Sporting Goods Report 2024

    2023-12-01T08:06:00Z

    What’s coming up in McKinsey’s Sporting Goods Report 2024? We bring you the 4 key trends McKinsey is predicting, as presented at ISPO Munich.

  • 202311-bt-forum
    Article

    Snowboard brand Forum returns to Europe

    2023-11-27T14:06:00Z

    Austrian board sports and lifestyle specialist Blue Tomato, part of the portfolio of US retailer Zumiez since 2012, is exclusively bringing the snowboards and snow and streetwear from US company Forum back to Europe. The brand went off the market in 2014 and relaunched exclusively online in 2022 in the ...

  • Sport 2000 Logo
    Article

    How Sport 2000’s "One Sport" strategy is evolving

    2023-11-23T14:41:00Z

    Ahead of ISPO Munich 2023, Sport 2000 International has released an update of its One Sport 2000 strategy and progress. In a statement, Margit Gosau, CEO of Sport 2000 International and Sport 2000 GmbH, discusses a three-pronged approach which includes expanding specialization and progressively implementing this in brick-and-mortar retail formats, ...

  • empowering-smes-in-the-digital-decade-1
    Article

    Digitalization is key for 85% of European SMEs, but gaps in tech adoption

    2023-11-23T10:00:00Z

    Digitalization is a powerful growth lever in today’s economy, but companies are not always up to speed with technological developments, especially small and medium-sized enterprises (SMEs). According to new research from Sage, 85 percent of European SMEs consider digital tech as a key element to their growth ...

  • alibaba-logo-elements
    Article

    Alibaba’s founder mulls cutting stake

    2023-11-23T10:00:00Z

    Jack Ma, founder of the Chinese e-commerce giant Alibaba, is weighing whether to sell 10 million shares in the company through his family’s trust and re-invest the proceeds in agriculture and public welfare projects. Ma disclosed his potential transaction in a regulatory filing on the same day that Alibaba reported ...

  • StockX picture
    Article

    Latest StockX report gives an insight into what sneakerheads want

    2023-11-16T16:03:00Z

    Sneaker resale platform StockX has unveiled its latest annual Big Facts: 2023 Trends report, giving an insight into what’s popular in the sneaker market this year. Retro Adidas styles and character-inspired Crocs are among the best-performing trends.

  • Footway
    Article

    Footway Group presents reorganization plan

    2023-11-13T11:24:00Z

    After the Swedish Footway Group AB filed for voluntary company reorganization in July, the company submitted a preliminary reorganization plan to its creditors at the beginning of November. The plan includes a proposal for debt relief of approximately 70 million Swedish kroner (€6.02m) and a new share issue of the ...