Latest Short Stops

  • Short stops

    Short Stops Week 25, 2022


    PRODUCT & MARKETING +++ Puma is the new kit partner of Cholet Basket, a professional basketball club that is based in Cholet, in western France, starting in 2022/23 and for three seasons +++ Watch brand Fossil has collaborated with Maui and Sons and Madrid Skateboards for two separate collections celebrating ...

  • Short stops

    Short Stops Week 24, 2022


    RETAIL & DISTRIBUTION +++ Twitter is testing a new feature, called Product Drops, which will allow online merchants to showcase their upcoming product launches using both text and images while also highlighting when the product will become available for purchase +++ Rip Curl is opening a new shop in Barcelona’s ...

  • Short stops

    Short Stops Week 23, 2022


    EXECUTIVE CHANGES +++ Amazon’s global consumer chief, Dave Clark, who had been with the company since 1999 and helped lead the building-out of its logistics system, is leaving the company “to pursue other opportunities,” effective July 1 +++ Alibaba has appointed James Dong as the new CEO of Lazada Group, ...

  • Short stops

    Short Stops Week 22, 2022


    PRODUCT & MARKETING +++ Angell Sports Ltd, a British brand of custom tennis rackets, has introduced the ASi 2.0, a tennis racket with a novel hybrid construction of carbon fiber chassis and injection-molded body +++ French football club Paris FC has signed a contract with Adidas for four seasons, ending ...

  • Short stops

    Short Stops Week 21, 2022


    RETAIL & DISTRIBUTION +++ Spanish sporting goods retailer Forum Sport is launching a rental service for sports equipment in partnership with Newe +++ eBay is opening its first sneaker store called “Wear ’Em Out” in Los Angeles on Fairfax Avenue on Memorial Day weekend +++ At the end of June, ...

  • Short stops

    Short Stops Week 20, 2022


    RETAIL & DISTRIBUTION +++ Lululemon will open its first Spanish stores in Madrid’s Calle Serrano and Barcelona’s Paseo de Gracia +++ Team sports specialist Sport Pasch, a German brick-and-mortar retailer that also owns the e-commerce website, is Sport 2000 ’s latest Absolute Teamsport partner, the largest partner store to ...

  • Short stops

    Short Stops Week 19, 2022


    EXECUTIVE CHANGES +++ Fanatics announced the appointment of fintech, e-commerce and marketing executives Lydia Jett and Jonathan Mildenhall to its board of directors +++ Daniel Claesson, who joined Footways as commercial director at the end of November last year, is already leaving the Swedish footwear retailer to join Skistar, where ...

  • Short stops

    Short Stops Week 18, 2022


    PRODUCT & MARKETING +++ American football icon Tom Brady is launching a golf clothing collection, called “Brady,” and related campaign in collaboration with music director Hype Williams +++ Athleta has launched a collection in collaboration with seven-time Olympic medalist in gymnastics and mental health advocate Simone Biles, consisting of athletic ...

  • Short stops

    Short Stops Week 17, 2022


    PRODUCT & MARKETING +++ Skechers has signed up pickleball pro players Tyson McGuffin and Catherine Parenteau +++ Golf apparel brand William Murray Golf has launched its first women’s collection, which will add to its men’s offering +++ In celebration of Earth Day, Wilson last week launched of their Earth Day ...

  • Short stops

    Short Stops Week 16, 2022


    PRODUCT & MARKETING +++ Hawaiian lifestyle brand OluKai, a certified B Corporation, has unveiled its first sports performance line with the introduction of four golf shoe styles for men and women, available through +++ OrthoLite has unveiled ESD Shield, the world’s first and only mechanically-bonded electrostatic discharge protection insole ...

  • Short stops

    Short Stops Week 15, 2022


    PRODUCT & MARKETING +++ Macron is expanding its presence in the African market as the new technical partner of Canon Sportif de Yaoundé, a historical Cameroonian football club based in the capital city of Yaoundé, founded in 1930, starting at the end of April +++ Arena and Swimming Australia have ...

  • Short stops

    Short Stops Week 14, 2022


    PRODUCT & MARKETING +++ Utah-based Altra, a VF Corp. brand, has introduced a new speed category for the brand with the Vanish Carbon road racing shoe, weighing just 175 grams (W’s size 8.5), available April 12 at +++ Fabletics has launched The Sun-Daze Collection by Vanessa Hudgens, an activewear ...

  • Short stops

    Short Stops Week 13, 2022


    PRODUCT & MARKETING +++ Havaianas has teamed up with Vibram on a range of colorful urban sandals that feature Vibram soles +++ Nike and Vanessa Bryant announced that the estate of Kobe Bryant has signed a new long-term contract with the sporting goods company that will continue the production of ...

  • Short stops

    Short Stops Week 12, 2022


    RETAIL & DISTRIBUTION +++ German fashion retailer Adler – which filed for bankruptcy a year ago and is now back on track with a new owner, Zeitfracht – continues to expand its third-party brand business and has added German sportswear and underwear brand Trigema to its range +++ A ...

  • Short stops

    Short Stops Week 11, 2022


    PRODUCT & MARKETING +++ The Berlin-based fashion label GmbH has collaborated with Asics for the fourth time and has now unveiled two new sneaker models, both based on Asics’ classic Gel Quantum 360 6 +++ The United States Professional Tennis Association (USPTA) announced a multi-year endorsement with Revo as the ...

  • Short stops

    Short Stops Week 10, 2022


    DTC & E-COMMERCE +++ According to Retail Detail, struggling online marketplace Wish, which sells mainly low-cost Chinese products, is laying off 15 percent of its staff and leaving 79 countries - possibly including Europe - in preparation for a major turnaround +++ Skechers is launching its first own-brand e-commerce websites ...

  • Short stops

    Short Stops Week 9, 2022


    FINANCIAL REPORTING +++ At below 20 percent for the first time, Chinese e-commerce giant Alibaba reported its slowest quarterly revenue growth since its 2014 IPO, due to a decline in sales in its core business and increased competition +++ PRODUCT & MARKETING +++ +++ Aquasphere has announced that ...

  • Short stops

    Short Stops Week 8, 2022


    TRADE FAIRS & EVENTS +++ Munich Fabric Start has canceled the Bluezone denim trade show in Munich scheduled for May 3 and 4, 2022; the next event is planned for August +++ EXECUTIVE CHANGES +++ Boardsport Source reports that Josh Nielsen, formerly senior director of brand global marketing ...

  • Short stops

    Short Stops Week 7, 2022


    CSR & SUSTAINABILITY +++ Oceantee, a sustainable golf brand founded by Ed Sandison, has joined 1% for the Planet, which means that Oceantee has committed to donating the equivalent of 1 percent of its gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental non-profits. ...

  • Short stops

    Short Stops Week 6, 2022


    EXECUTIVE CHANGES +++ Reebok’s global creative director, Kerby Jean-Raymond, is leaving his post on March 1 as the brand embarks on a new chapter with Authentic Brands Group +++ USA Surfing appointed Brandon Lowery as interim CEO replacing Greg Cruse +++ PRODUCT & MARKETING +++ Meta’s 3D avatars ...