While the global ski market fell by an estimated 25 percent to around 3.5 million pairs in terms of deliveries to the trade, according to industry insiders, Marker Dalbello Völkl celebrated the best year in the company’s history in 2019, according to its chief executive, Christoph Bronder. With the support of its main shareholder, the private equity firm Kohlberg & Company, the group launched a multi-year, €10 million investment program to upgrade four major production lines. Bronder says the demand for cross-country and touring skis is now picking up briskly, but how the market for alpine skis will develop remains an open question.