Despite the Covid-19 pandemic, which created bottlenecks along the supply chain, the global wearables market is expected to grow by 14.5 percent to 396.0 million units in 2020 in terms of deliveries, and to continue to increase at a compound average annual rate (CAGR) of 12.4 percent through 2024, according to International Data Corporation (IDC). However, growth is expected to slow down to 2.4 percent a year for wristbands, with prices dropping below $40 per unit. Hearables powered the market during the first half of this year, offsetting lower demand for smartwatches and wristbands, and the trend continued after the coronavirus-related quarantines were relaxed. Going forward, IDC’s forecast calls for a CAGR of 14.1 percent for hearables and of 14.3 percent for watches. Meanwhile, new connected fitness services are emerging around wearables such as Apple’s recently launched Fitness+ app, Amazon’s Halo and Fitbit Premium. They are acting as virtual coaches in tune with the data collected by the wearable devices.