All Marketing articles
-
ArticleOn Holding plans further expansion, but no Tiger signing
Swiss company On Holding, which had a phenomenal 2023 in terms of sales and profitability growth, is promising to unleash a plethora of new products over the next 10 to 24 months and be a player at the Paris Games (including new uniforms for the Swiss National Team) this summer, ...
-
News briefsMacron is Barbarian F.C.’s new technical partner
Barbarian F.C., one of the most famous names in rugby, has entered 2024 with a brand new partnership with Italian teamwear brand Macron. The rugby club does not have its own clubhouse but is a global club at home wherever rugby is played. The club’s history began in 1890 and ...
-
News briefsSportsShoes.com partners with Parkrun
SportsShoes.com has announced a global partnership with community event network Parkrun. The UK online running shoes, running clothing and outdoor gear retailer is now the exclusive official retail partner of Parkrun in the UK, supporting the global Parkrun community with the sourcing and distribution of Parkrun’s range of merchandise. This ...
-
ArticleCarolina Core: First MLS Next Pro club not to sign with Adidas
Carolina Core is the first football club in the US Major Soccer League (MLS) Next Pro not to be kitted out by Adidas. Adidas was, to this date, the sole supplier for all clubs due to an agreement with the MLS. Now, almost 30 years after the MLS was founded ...
-
ArticleMoncler leads DJSI World and Europe for fifth consecutive year
For the fifth year in a row, Moncler Group maintains the top rank in the “Textiles, Apparel & Luxury Goods” segment in the Dow Jones Sustainability Indices World and Europe. The company obtained the highest score (89/100) as of Dec. 8, 2023. The Dow Jones Sustainability Indices (DJSI) measure the ...
-
News briefsSafeSize wins “Startup of the Year“ award, recognized as Innovation & Disruption Leader
SafeSize was named Startup of the Year at the Startupper Awards 2023, an award for excellence in the Greek innovation and startup ecosystem. Angelos Stavrakis, founder and CEO of SafeSize, received the coveted award from the Deputy Minister of Digital Administration, Konstantinos Kyranakis, in recognition of the company’s remarkable international ...
-
News briefsLacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
-
News briefsMacron welcomed partners from four continents at its Club&Federation Meeting
Italian sportswear firm Macron welcomed executives, club managers and coaches from national and international partner federations to its Macron Club&Federation Meeting 2023. The event was held on Nov. 13 and 14 at the Macron headquarters in Valsamoggia, near Bologna. It gathered together 129 guests from 69 clubs and federations coming ...
-
News briefsUEFA selects Kipsta footballs for Europa League and Europa Conference League
Kipsta, the Decathlon Group’s brand for all team sports, will provide the balls for the UEFA Europa League and the UEFA Europa Conference League from the 2024-2025 season. The agreement is valid for three years. From Portugal to Azerbaijan, from the Faroe Islands to Turkey, official match balls designed and ...
-
News briefsAthleta introduces new experiential fitness series for women in the US
Athleta, a brand of Gap Inc., announced a new experiential fitness series for women, Move with Athleta, beginning Nov. 16 in New York City and continuing through 2024 in cities across North America, including Los Angeles, Miami, Boston and San Francisco. The series is rooted in Athleta’s ...
-
Article2023 Polartec Apex Award winners announced
Polartec has announced the winners of the Polartec Apex Awards 2023. The annual design award recognizes brands and designers that embody Polartec’s Made To Go Beyond ethos. The winning garments – selected from hundreds of entries that improve the lives of those who wear them – embody ...
-
News briefsInstagram has highest media impact value in the fashion, lifestyle and beauty industries
Amidst a rapidly evolving social media landscape, Instagram reigns as the top platform for brand amplification in the fashion, lifestyle, and beauty industries, according to a new data report from Launchmetrics in collaboration with fashion shopping platform Lyst. Launchmetrics, born from the merger of Fashion GPS and Augure in January ...
-
News briefsNetflix will host its first-ever live sporting event this autumn
Netflix has announced plans to stage The Netflix Cup, its first-ever live sports event. Scheduled for this autumn, The Netflix Cup will be a celebrity golf tournament featuring athletes from Netflix sports docuseries Formula 1: Drive to Survive and Full Swing. The event will be held at ...
-
News briefsSalomon is premium partner of Milano Cortina 2026
For the first time in its 76-year history, Salomon has become a Premium Partner of the Olympic and Paralympic Winter Games Milano Cortina 2026. The French sports equipment company, focusing on mountain sports, will supply clothing, footwear and accessories to the technical staff, competition judges, volunteers, and the staff involved ...
-
ArticleAdidas Originals launches new global brand platform
Celebrating the brand’s history across sports, music and fashion, Adidas Originals this year honors those who have consistently brought the iconic mark – the Trefoil – to the forefront of culture with a new global brand platform. The focus is on three films shot by three creative pioneers and a ...
-
News briefsLouis Vuitton launches first campaign featuring Carlos Alcaraz
Louis Vuitton has unveiled its first marketing campaign featuring Carlos Alcaraz. The Spanish tennis star was announced as a brand ambassador earlier this summer. Alcaraz is appearing in Louis Vuitton men’s New Formal Collection campaign, where he wears evening wear from the brand’s spring/summer 2024 collection. Video: Carlos ...
-
News briefsHeydude has new content creator partner
Casual footwear brand Heydude has announced a partnership with content creators Dude Perfect. In what is a long-term partnership, the American sports and comedy group Dude Perfect will work in lockstep with Heydude on upcoming brand campaigns and creating bespoke content for the brand. The five members of Dude Perfect ...
-
News briefsNautilus Inc. relaunches BowFlex
Washington-based fitness company Nautilus, Inc. has unveiled a refresh of its iconic BowFlex brand of fitness training equipment, introducing a new identity, visual design, updated logo, philosophy and messaging to revitalize the brand. The redesigned brand will appear across all BowFlex marketing channels, including BowFlex.com. New products with additional designs ...
-
News briefsPuma supports research on ACL injuries in women’s football
Puma has announced its investment in a research study to explore further ACL (anterior cruciate ligament) injuries in women’s football. The brand said that one of the practical outcomes of this study is to further develop the women-specific football boots that Puma first launched two years ago. Female players are ...
-
News briefsLeki celebrates 75 years
Leki is continuing to celebrate its 75th anniversary with an online flipbook 75 Years of Leki: A look back on the company history, the Lenhart family legacy, and 75 years of innovation and growth. A collection of 75 Years of Historical Photos has also been released to mark the occasion. ...
