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    Protest supports NGOs and initiatives that ‘help everyone ride more’


    Dutch sportswear brand Protest has launched the Protest Fun(d), an initiative to help everyone ride more. The Fun(d) provides financial donations and focuses on two pillars: non-profit organizations and creative initiatives. This means that it supports both NGOs in pursuing their social goals as well as supporting creative adventurers with ...

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    Asics presents new Nimbus Mirai as its “most circular shoe ever”


    Source: Asics Asics is launching the Nimbus Mirai, a performance running shoe designed to be remade at the end of its life. “Mirai” is the Japanese word for future, reflecting the brand’s commitment to make a positive impact on future generations of runners. Designed with recycling in ...

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    Head and Porsche present exclusive capsule for the 911 Turbo’s 50th anniversary


    Source: Head Porsche | Head W Series To mark the 50th anniversary of the Porsche 911 Turbo, Head and Porsche have teamed up to create three exclusive skis and a complete collection of sportswear and accessories, including two Mips helmets and a pair of ski goggles, influenced ...

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    Sunderland AFC and Hummel reunite in new partnership


    Sunderland AFC and the Danish sportswear brand Hummel have officially announced a new multi-year partnership, marking a comeback of an alliance first established in 1988. Commencing in July 2024, Hummel will take on the role of the club’s new kit partner. This agreement, set to run for an initial five-year ...

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    New Balance teams up with Joe Freshgoods


    New Balance has teamed up with Joe Freshgoods, the Chicago-based lifestyle brand founded by Joe Robinson, on the return of the New Balance 1000. The sneaker running style, originally released in 1999, has been reimagined for a new generation but with a “When things were pure” nostalgic influence, from the ...

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    “Biggest marketing investment ever”: Puma launches brand campaign


    Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.

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    Spalding launches ‘Always Building’ global campaign


    Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life. The campaign highlights how sports help build a community that ...

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    Gilbert re-connects with New Zealand Rugby


    Gilbert has announced a new partnership to become the official rugby ball of the New Zealand Rugby Union (NZRU) at all levels. The British brand will be the official rugby ball supplier of the All Blacks and Black Ferns men’s and women’s national teams, as well as New Zealand’s sevens ...

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    Castore enters Swiss market


    Castore has announced a multi-season partnership with Swiss pro football club FC Zurich, starting on July 1, 2024. The collaboration sees Castore becoming the club’s official kit partner for the 2024-2025 season and onwards. The new partnership marks Castore’s entry into the Swiss market, further expanding the brand’s presence throughout ...

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    Adidas announces updates for road race events


    Adidas Running has unveiled plans for its fourth annual Adizero: Road to Records event, scheduled for April 27, 2024, at the brand’s headquarters in Herzogenaurach, Germany. This year’s event has a lineup of 120 athletes from 26 countries competing in newly introduced race distances, including 800m and 1 mile, alongside ...

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    FIS partners with Colmar, Craft and Sun Valley


    The International Ski and Snowboard Federation (FIS) has announced new partnerships with Colmar, Craft and Sun Valley. These three different winter sports apparel firms will serve as FIS Official Apparel Parntners for the 2024/25 and 2025/26 seasons. Under the terms of the new agreements, the three companies will provide clothing ...

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    Lululemon and Samsara Eco debut enzymatically recycled anorak


    Source: Lululemon Lululemon is launching its first product made with enzymatically recycled polyester. Lululemon has unveiled its inaugural product crafted from enzymatically recycled polyester, signaling a significant leap in sustainability efforts. The Packable Anorak, a limited edition release, represents the culmination of a multi-year collaboration with Australian ...

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    Fabletics and Khloé Kardashian drop third collection


    Khloé Kardashian and California-based activewear brand Fabletics have launched a new collection of compression swimwear. It is named Khloe V3 to reflect the number of total product lines released from the brand’s collaboration with the celebrity. The mother-of-two’s new collection includes 26 limited-edition pieces, which Kardashian describes as “perfect for ...

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    Centerline Athletics debuts line, partners with pro pickleball player


    Centerline Athletics, a new player in the performance apparel market, recently launched its line, targeting both men and women. The brand kicked off with a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete. Centerline Athletics says it distinguishes itself with its innovative Griptek technology, promising ...

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    Orange balls can lead to better scores, suggests new Irish study


    A recent study has shed light on the potential benefits of using orange golf balls over white golf balls. The study, funded by golf ball maker Seed Golf, found that orange golf balls improve the scores of golfers of all abilities compared to traditional white golf balls. The white paper, ...

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    IOC announces Looney Tunes licensing deal


    The International Olympic Committee (IOC) has announced a global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP) that will see Looney Tunes characters featured in a collection of official Olympic-licensed products. Well-known characters like Tweety, Bugs Bunny, Lola Bunny, Daffy Duck and Wile E. Coyote will now feature ...

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    Competition on marketplaces is becoming increasingly difficult: Russian retailers


    Some Russian sporting goods suppliers are considering moving away from working with marketplaces, citing fierce competition, rising fees and risk of losing identity. Alpindustria, a prominent brand of outdoor goods, faces a dilemma regarding whether to sell its goods through marketplaces, Vitaly Kalaida, Deputy Head of the Alpindustria commercial department, ...

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    Germany’s kit controversy: Adidas halts jersey customization


    Once again, Germany is embroiled in a debate over its national football team’s kit. This time it’s about the back numbers.

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    Puma set to launch creative hub in Los Angeles


    In a move to strengthen its presence in the US, Puma is gearing up to unveil the Puma Studio in the heart of Hollywood, Los Angeles, in early 2025. The space will serve as a creative hub, bringing together Puma’s design and marketing teams with influential communities and celebrities to ...

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    Sizekick and Stronger join forces for AI-driven size recommendations


    Stronger wants to utilize Sizekick’s AI-driven size recommendations to offer tailored sizes to their customers, while also helping the environment.