This section includes the Executive Edition of SGI Europe - Released every two weeks, the Executive Edition of  is the trusted industry briefing for leaders in the sporting goods industry since 1989.

Subscribers receive the newest edition as soon as it releases (Regular PDF version and E-version). The back catalogue of Executive Editions is available below.

SGI Europe Executive Editions

SGI Europe Vol 33 n°25+26-1

SGI Europe Executive Edition: Vol 33 - 25+26


Sales per employee increased 18% in 2021 | OutDoor by ISPO 2022: Back in business | JD Sports doubles profits but sees flat earnings this year | Saysh secures $8m in funding from Gap’s Athleta and others | U.K. rail strike deserts rail stations and heavily impacts retail companies | McKinsey surveys the metaverse | Sport 2000 wants to stand united internationally | GfK reports Europe-wide retail turnover increase of 6.8 percent in 2021 | Asics releases sustainability report | Outtra establishes expert advisory board | Mips with new strategy, updated financial targets | Closed paper mill in Finnish Lapland becomesInfinited Fibers’ new factory | U.S. ban on imports from Xinjiang goes into effect

SGI Europe Vol 33 n°23+24-1

SGI Europe Executive Edition: Vol 33 - 23+24


Analysis: Sporting Goods Industry Scorecard Q1 2022 | CoDi to acquire PrimaLoft | Signa Sports United Q2 sales bolstered by acquisitions | Lululemon delivers balanced, consistent growth in Q1 | Hummel reports record year, triples German business over last three years | Zumiez Q1 derailed by tough comparison, higher costs | FESI outlines strategic development plan for 2022-2025 | New Frasers Group CEO reorganizes leadership team | Nordic Swan Ecolabel increases focus on textiles | Growth in German e-commerce continues to normalize

SGI Europe Vol 33 n°21+22-1

SGI Europe Executive Edition: Vol 33 - 21+22


Foot Locker sees FY sales at top end of estimates as Q1 hit estimates | On raises full-year guidance after beating expectations in Q1 |VF Corp going strong despite slowdown in Q4 sales due to China lockdowns | JD Sports lifts annual guidance despite footwear shortages | Deckers’ revenues top $3 billion for first time, Hoka set to surpass $1 billion | Frisk to step down from all positions at Under Armour | Canada Goose will drive DTC sales higher this year | Gymshark FY profit up 47 percent, readies London store | Yue Yuen profit dips on retail drag | Fila’s Q1 operating profit dips on supply chain, Acushnet expenses | Nautilus reports Q4 loss as retail re-orders drop | Mizuno hit record EMEA results last year | Thule Group enters new categories, updates financial targets | Wibe to step down as chief executive of XXL | Helly Hansen replaces Phenix as apparel supplier to Norwegian ski team | DeportesCronos to expand Portuguese footprint

SGI Europe Vol 33 n°19+20-1

SGI Europe Executive Edition: Vol 33 - 19+20


Adidas reins in FY expectations as Q1 sales dip, China struggles | Under Armour tempers 2023 growth on near-term challenges | Peloton Interactive working to get wheels aligned as losses mount | Wolverine Worldwide hires Boston Consulting, re-iterates outlook | Columbia Sportswear posts double-digit sales gains in EMEA, U.S., led by footwear | Asics profit dips 17 percent in Q1 | Topgolf tees up earnings guidance rise for Callaway after strong Q1 | Allbirds adopts more cautious FY22 outlook | Crocs Bolstered by higher ASPs, Heydude acquisition | Zalando launches a profit warning as sales decline for the first time | Acushnet sees supply chain constraints hamper resultsRocky Brands posts strong Q1 sales, profits | Moncler posts 61% sales gain in Q1 | Polygiene posts higher net sales in Q1, sees decline in operating profit | Mips reports excellent first quarter | GoPro swings to Q1 profit as DTC sales boost revenues | Vulcabras bolstered by sports brands, e-commerce | EMEA paces Havaianas’ growth for Alpargatas | Yonex bolstered by badminton in Covid recovery year | Grupo SBF generates 88 percent sales increase in Nike business | Airesis sees FY losses narrow as revenues rise 41% | Adidas steps into the void left by Nike at Foot Locker

SGI Europe vol 33 n°17+18-1

SGI Europe Executive Edition: Vol 33 - 17+18


Puma maintains FY guidance despite 20% sales jump in Q1 | Lululemon aims to double its sales, focuses on international expansion | Sporting Goods Scorecard: The top performers by sales, revenue and profit | Swedish sports retail down in Q1 according to Svenskt Sportforum | Brooks stronger than ever as running industry grows | Thule’s margins hold up as Q1 sales grow 20% | Garmin reports record first quarter revenue, growth in nearly all product segments | XXL fails to get boost from Mother Nature in Q1 | Skechers performs despite China, supply chain concerns | Sweden’s Löplabbet continues to grow and breaks new records | Original Buff is closing out a year of “sales corrections”

SGI Europe vol 33 n°15+16-1

SGI Europe Executive Edition: Vol 33 - 15+16


Analysis: Industry stocks fell more than 16% in Q1 | Revenues up by 18% at Decathlon France, up 21% globally | Wintersteiger returns to profit, plans spin-off of its divisions into independent entities | Blackwells urges Peloton to transform or sell | X-Technology reorganizes leadership team | The Italian “sport system” accounts for 3.6% of the country’s GDP, new report says | Russian sporting goods market hit by economic turmoil | Nike remains the world’s most valuable apparel brand | Is Korea the new driver of golf? | Yearly cross-border e-commerce ranking sees DTC sales on the rise

SGI Europe vol 33 n°13+14-1

SGI Europe Executive Edition: Vol 33 - 13+14


Nike encouraged by China and digital momentum | Lululemon keeps chugging, first annual profit in EMEA | KMD Brands aims to return to growth in second half | DTC, e-commerce drive topline for Anta Sports Products | Rossignol bounces back in 2020/21 | Fila Holdings’ annual profit bolstered by Acushnet and China | Li Ning posts strong annual results | Strong 2021 for On | Technogym with strong wholesale growth | 361 Degrees to pump more resources into e-commerce | Xtep’s five-year revenue target bolstered by retail expansion | Vuori expands into Europe, Australia and Canada | The sponsors and partners of FIFA World Cup 2022

SGI Europe Vol 33 n°11+12-1

SGI Europe Executive Edition: Vol 33 - 11+12


Adidas sees sales continuing to fall in Q1 but is optimistic for the year | Tecnica Group shows resilience | Mizuno and Under Armour help Vulcabras to sell more athletic shoes and apparel | Yue Yuen turns around despite a volatile operating environment | Ratcheting up European store growth, Zumiez sees a path to break-even in the region | Sport 2000 Germany reports best result in company history; outdoor, ski touring leading the pack | Women in sports business: facts and figures on international women’s day | Russian footwear market faces a crisis | European Alliance for Physical Activity launched by cross-sector associations | Kering acquires Maui Jim, and Zeal Optics | Ram quits Champion’s parent to run Clarks | Marks & Spencer invests in brand platform The Sports Edit | Joe Nimble and Huntsman collaborate on high-performance running shoe | Norges Bank halts GPFG investment in Li Ning | International Padel Federation unveils name, logo and dates of new official padel tour | The Climate Pledge announces nearly 100 new signatories

SGI Europe Vol 33 n°9+10-1

SGI Europe Executive Edition: Vol 33 - 9+10


Puma sees 2022 sales up at least 10%, headwinds from higher costs, China | Sweaty Betty delivers for Wolverine as Q4 revenues rise | Adidas completes divestiture of Reebok; launches new share buyback program | Signa Sports United grows by only 10.6% as bike supply issues persist | Brooks crosses the $1 bn milestone, growing by 31% globally and by 25% in EMEA | The sports world reacts to the invasion of Ukraine | Driving toward breakeven results, Allbirds preps a wholesale strategy | Crocs expects $6 billion in sales in 2026 | Foot Locker shares take hit on waning Nike product assortment | CoDi foresees slower growth in 2022, postpones 5.11 IPO | Sales surge in Polygiene’s Q4 despite logistics and raw material supply challenges | Global footwear market estimated at $440 billion in 2026 | Moncler’s 2021 sales surpass €2 billion | Yonex jumps by 51.1% | Acushnet suffers setback in Q4, but had a solid year thanks to global golf boom | Odlo buys Janus and moves its wool production to Norway | iFit Health & Fitness raises $355 million in capital, names co-presidents | AliExpress sees global growth in demand for ski equipment thanks to Beijing Games | Sri Lanka’s apparel exports in January set 5-year record |

SGI Europe Vol 33 n°7+8-1

SGI Europe Executive Edition: Vol 33 - 7+8


Potential supply chain constraints may hamper Under Armour’s progress | Entering new markets, Champion could become a $3.2 bn brand | Performance running paced Asics’ gains in 2021 | New CEO as Peloton’s wheels are no longer spinning in place | XXL starts 2022 with a sales dip after 9.4% growth in Q4 | JD gets fined while divesting Footasylum | Kuenzi will join The Athlete’s Foot after a 24% sales gain | Garmin says diversification is key to 2022 growth, but Q4 net dips | Skechers sets sight on metaverse after record 2021 | BasicNet sees significant sales growth in Q4 | etc.

Screen Shot 2022-02-04 at 01.22.02

SGI Europe Executive Edition: Vol 33 - 5+6


Intersport grows strongly | Adidas regionalizes Europe | A partial farewell from the editor | New digital-minded CEO for Decathlon | New Sport 2000 “clubs” for different sports | SSU predicts a temporary sales drop | Nike reviews logistics | New Balance sees European sales doubling | Strong year-end spurt in Sweden | Inflationary pressures mounting across the board | Italy’s growing industry becomes more sustainable | New ISPO project manager

Screen Shot 2022-01-20 at 23.19.38

SGI Europe Executive Edition: Vol 33 - 3+4


McKinsey sees growth and polarization | VC bullish on metaverse | Internationalization boosts Spanish e-tailers | JD again raises profit forecast | Lockdowns affect Shenzhou | On sees supply chains ending | Olympics may push China ski sales | Chinese sports firms are doing well | Amer sells Suunto to Chinese firm | StocxX may be working on its IPO | The first ISPO Awards

Screen Shot 2022-01-07 at 21.54.56

SGI Europe Executive Edition: Vol 33 - 1+2


Industry stocks fell by 0.5% in Q4 | NPD: Consumers spent 12% more on sports goods in Jan-Sept 2021 | Sports retailers confirm the recovery | Crocs buys HeyDude for $2.5bn | Crocs reassures investors | Alpargatas buys a sustainable sneaker brand | Fanatics acquires Topps | Signa and Central buy Selfridges | ABG and Puma circle the Beckhams | Be agile, creative, consumer-centric!

Screen Shot 2021-12-23 at 22.38.17

SGI Europe Executive Edition: Vol 32 - 51+52


Nike beats Q2 estimates | Adidas releases its first NFTs | ABG strikes global deal with JD | Signa Sports United goes public | Li & Fung teams up with Maersk | Padel Nuestro acquires a rival | FESI questions proposed DSA | New threats to winter sports | Low consumer confidence in the U.K. | New Era Cap refinances itself | Samurai “pushes forward” beyond rugby

Screen Shot 2021-12-16 at 17.47.03

SGI Europe Executive Edition: Vol 32 - 49+50


Only 16 out of 64 sports retailers in 15 European countries didn’t decline in 2020 | Sports Direct’s parent grew by 23% in H1 | European running initiative by Sport 2000 | Rallye sells Go Sport for one euro | Adidas moves into the metaverse | ABG signs up licensees for Reebok | Lululemon’s sales rose by 30% in Q3 | New anti-Covid measures in Europe | Boycotts against China over Xinjiang | Bogner partners with Bodiseng for China | Allbirds still privileges growth over profit | Shoes will be sportier and costlier | New VBER rules are analyzed

Screen Shot 2021-11-25 at 21.25.59

SGI Europe Executive Edition: Vol 32 - 47+48


Winners and losers in globally flat retail | ISPO Munich is moved to November | Supply chain issues move fairs forward | Yue Yuen’s growth stopped in Q3 | China’s Topsports sees lower sales | Foot Locker grew by 3.9% in Q2 | On sees growth slowing down | ABG shelves IPO plans | Austria imposes a general lockdown | Alpine ski facilities not yet closed | Outdoor shoes outperform athletic, casual

Screen Shot 2021-11-11 at 22.21.48

SGI Europe Executive Edition: Vol 32 - 45+46


Adidas budgets 17-21% growth | UA upgrades guidance | Wolverine breaks even | JD’s buy of Footasylum blocked | Swedish market grows by 6.5% | New Balance sees 30% growth | Asics’ growth softens | Alpargatas sells Osklen | Allbirds’ valuation doubles | Big cut in Peloton’s guidance | On will use carbon waste in shoes

Screen Shot 2021-10-28 at 22.37.51

SGI Europe Executive Edition: Vol 32 - 43+44


Puma improves despite supply chain drags | XXL blames bike shortage for poor results | Shimano’s component sales up 30% | VF raises sales outlook despite supply issues | UA makes Baratto chief consumer officer | Crocs’ Ebitda margin goes over 32% | Allbirds seeks $2bn valuation | Mixed results for Chinese firms | PE firm acquires NPD Group | A bullish European surf industry | Pádel booms in Scandinavia | Decathlon makes new green pledges

Screen Shot 2021-10-14 at 20.00.12

SGI Europe Executive Edition: Vol 32 - 41+42


NPD: World market flat or down 4% | Industry stocks down 8% in 3 months | Pon acquires Dorel Sports | iFIT drops its planned IPO | Boohoo launches Debenhams marketplace | Asos’ CEO quits amid profit warning | New top managers for IIC | Sports and finance prop up ANWR | Promising tennis sales in Europe | New international study on exercising | Bernard Tapie has passed away

Screen Shot 2021-09-30 at 21.13.49

SGI Europe Executive Edition: Vol 32 - 39+40


A 10.8% drop in sports apparel in 2020 | Nike cuts guidance on supply chain woes | Nike works with fewer retailers in Spain | Skechers adjusts prices | iFIT seeks $6.7bn valuation | Rossignol to focus on mountain sports | Winter sports industry warns about Covid | Warnings about the economic recovery | European Outdoor Summit to be integrated into ISPO Munich

Screen Shot 2021-09-16 at 21.49.27

SGI Europe Executive Edition: Vol 32 - 37+38


Drop of 8.2% for sports shoes in 2020 | IPO values On at over $9bn | Crocs wants to triple sales | JD raises guidance after record H1 | Sales accelerate at Lululemon | Zalando helps Athleta in Europe | Planetics sells sustainable sports goods | A new CEO for SportScheck | WeSports makes many acquisitions | Adidas doubles minimum orders in Spain | Vietnam extends Covid restrictions

Screen Shot 2021-09-02 at 23.05.23

SGI Europe Executive Edition: Vol 32 - 35+36


Sports equipment grew by 11% in 2020 | iFIT reports losses ahead of its IPO | Peloton’s growth slows down | On turns around as it readies its IPO | Loss-making Allbirds will be sportier | Sequential Brands Group goes bankrupt | Margins improve at Foot Locker | New hurdles in JD’s takeover of Footasylum | Austrian and Swiss buying groups cooperate | Globe’s sales rise by 76% | Anta’s profits double on 55% higher sales

Screen Shot 2021-09-02 at 15.41.12

SGI Europe Executive Edition: Vol 32 - 33+34


Adidas sells Reebok to ABG | WHP Global buys the Lotto brand | Asics grows strongly in Europe | Fanatics is valued at $18bn | Slinger Bag gets new funding | Fogliato will run Salomon | Small market drop in Norway | Strong golf market boosts Callaway | Yue Yuen goes higher-end | Tennis is on the rise | More details on ISPO Munich

Screen Shot 2021-08-09 at 17.26.27

SGI Europe Executive Edition: Vol 32 - 31+32


NPD: 15.5% growth in Big5 | Intersport jumps by 32% in Q2 | Online drives growth in Sweden | Sports Direct’s sales decline | Foot Locker buys two chains | Adidas sees 20% growth in 2021 | Puma prioritizes wholesale | Wolverine buys Sweaty Betty | Asics cuts off retailers | Bike boom benefits Shimano more than its clients | A disrupted supply chain


You need to be a SGI Europe Professional Subscriber to view this content.

To subscribe and gain immediate access to current and previous editions, plus the latest Analysis, Research and Data for the Sporting Goods industry...


Each edition includes insights you won’t find anywhere else:

  • Analysis and rankings of the major companies in athletic footwear, apparel, equipment and retail
    • Detailed analysis of earnings, public offerings, acquisitions
    • Analysis of Direct-to-Consumer and E-Commerce activity
    • Management news on patent, legal, trade and government issues
    • New developments on the international front
  • Retail and distribution landscape analysed
    • Retail consolidation - one of the biggest issues facing the sporting goods industry
    • Analysis of E-tailers and online marketplaces
  • Key executive movements tracking and insights
  • Insights about consumer trends and behaviour
  • Screening of new business models & startups
  • Insights and analysis about technology, data & innovation