All New Wave articles
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Analysis
Analysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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News briefs
Craft Sportswear Germany restructures management
Source: Craft / New Wave GmbH Germany Felix Lechner (left) and Markus Müller In early May, the German subsidiary of the New Wave Group, New Wave GmbH, restructured its management and appointed long-time employees Felix Lechner (formerly COO) and Markus Müller (formerly Head of Marketing) to the ...
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News briefs
New Wave Group boosts operating profit despite slight decline in sales
New Wave Group realized a 4.2 percent increase in segment operating income to 140.2 million Swedish kroner (€12.5m) from SEK 134.5 million for the three months ended June 30. Segment sales declined by 1.4 percent to SEK 869.2 million (€77.6m) from SEK 881.5 million. The group, which counts Craft, ...
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Infographics & Data
SGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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Article
New Wave posts double-digit sales gains in all sports & leisure regions
New Wave Group, which boasts 13 brands in its sports & leisure unit, reported a 35 percent increase in Q1 operating profit to 128.0 million Swedish kronor (€11.4m) for the period ended March 31. Segment sales increased by 23 percent to SEK 917.4 million (€81.9m) from SEK 746.6 million. Regionally, ...
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Infographics & Data
SGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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News briefs
New Wave Group reports “best year ever” with sales up 30%
New Wave Group, the Swedish parent company of Craft, Seger, Auclair, Derby of Sweden, D.A.D. Sportswear and a total of nearly fifty brands in business, sports and leisure, gifts and home textiles, ended its fiscal year 2022 with net sales of 8.84 billion Swedish kronor (€793.1m), up 32 percent, or ...
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Infographics & Data
Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
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Article
New Wave Group acquires B.T.C. Activewear
New Wave Group, the Swedish parent company of Craft, Seger, Auclair, Derby of Sweden, D.A.D. Sportswear, Speedo and a dozen other sports and leisure brands, as well as roughly three dozen corporate, gift and home furnishings brands, has acquired 100 percent of B.T.C. Activewear Limited, a British promotional, corporate and ...
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Article
New Wave’s Sports & Leisure segment sees 53% sales growth in Q2
The Swedish-based New Wave Group, which owns sports brands like Craft and Cutter & Back and distributes several others, saw total sales in the second quarter ended June 2022 rise by 36 percent to 2,019 million Swedish kronor (€191.0m), with growth led by the rise in the top line of ...
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News briefs
New Wave Group expects to beat Q1 market expectations
Sweden-based New Wave Group, which owns brands such as Craft and Cutter & Back and distributes several others, said in a press release that it is forecasting higher sales and earnings than the market expectations for the first quarter. On April 12, New Wave said its operating profit for the ...
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Article
Sports & Leisure drove New Wave’s sales growth
The Swedish-based New Wave Group, which owns sports brands like Craft and Cutter & Back and distributes several others, saw total sales in the fourth quarter increase by 23 percent to 2,307 million Swedish kronor (€218.7m-$249.3m), with the growth driven by the Sports & Leisure segment. At constant currency rates, ...
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Article
Sports & Leisure pull New Wave forward
The Swedish-based New Wave Group, which owns or distributes brands such as Craft, Cutter & Buck, Ahead, Orrefors and Speedo, reported record third-quarter profits as sales closed in on pre-pandemic levels, driven by a recovery in the Nordic countries and the U.S. The group’s Sports & Leisure division saw sales ...
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Article
Sports & Leisure unit leads New Wave's Q2 sales higher
Sweden’s New Wave Group, which owns brands like Craft and Cutter & Back, saw total sales in the second quarter ended June 30 rise by 13 percent as compared to the year earlier to 1,487 million Swedish kronor (€145.7m-$171.1m), led by a 70 percent increase in its Sports & Leisure ...
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Article
New Wave swings to Q1 profit on cost controls
Sweden’s New Wave Group swung to a record first-quarter operating profit, driven by lower costs, despite a sales decline during the period. The operating profit for the three months to March 31 came in at 100 million Swedish kronor (€9.9m-$12m) compared with a loss of SEK 24.1m (€2.4m-$2.8m) a year ...
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Article
Record operating results for Craft’s parent
Efforts to prioritize costs, earnings and cash flow bore fruits in the fourth quarter of 2020, helping the New Wave Group to score record operating profits. Despite restrictions linked to the pandemic and canceled or postponed events, the Swedish company behind Craft of Scandinavia and Cutter & Buck saw its ...
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Article
New Wave focuses on costs savings
The New Wave Group, the Swedish company behind Craft and Cutter & Buck, said actions to prioritize costs, earnings and cash flow bore fruits in the third quarter. The operating margin gained 4.3 percentage points to 12.0 percent due to these efforts. It was only the second time in the ...