All News briefs articles – Page 663
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News briefs
Adidas Golf is launching what it describes as the first...
Adidas Golf is launching what it describes as the first fully asymmetrical golf shoe, the Asym Energy Boost. The distinctive right and left shoes are meant to guide weight transfer, stability and power through the swing. Adidas used heat map and force plate pressure studies to measure the different vertical ...
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News briefs
Adidas has teamed up with Yohji Yamamoto for the release...
Adidas has teamed up with Yohji Yamamoto for the release of a capsule Roland Garros collection for the impending French Open. The clothing and accessories feature Yamamoto's black-and-white color scheme while the shoes, predominantly black, are characterized by the presence of the Hawaiian floral prints of the Y-3 spring-summer 2015 ...
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News briefs
Marta Mercador is the new secretary general of Afydad, the...
Marta Mercador is the new secretary general of Afydad, the Spanish sporting goods industry association, from this month, taking the place of Paola Cobos. Mercador has collected experience in the organization of international trade shows and trade missions. Notably, she has worked for more than ten years in export promotion ...
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News briefs
Puma and H&M have teamed up with Worn Again, a...
Puma and H&M have teamed up with Worn Again, a U.K.-based recycling start-up, to test an innovative textile recycling technology, which Worn Again claims is the first of its kind. One of the issues in textile recycling is how to separate blended fiber garments and how to separate dyes and ...
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News briefs
Alibaba and three other Chinese companies are reported to be...
Alibaba and three other Chinese companies are reported to be interested in the takeover of AC Milan. The famous Italian football club is also said to be the target of a crowdfunding initiative in China intended to raise at least $1 billion for its acquisition by the general public and ...
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News briefs
Mark Kaiway, president of Mizuno Italia, will also supervise Mizuno...
Mark Kaiway, president of Mizuno Italia, will also supervise Mizuno Iberia, the new subsidiary established in May 2013 for the Spanish and Portuguese markets. The Iberian operation, which is said to have been commercially successful, was previously supervised from the U.K. Kaiway is a 26-year veteran of the Japanese group. ...
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News briefs
Tifosi Optics, the American producer of sports eyewear, has hired...
Tifosi Optics, the American producer of sports eyewear, has hired a Dutch company, Kruitbosch, to be its exclusive distributor for the Benelux countries, Kruitbosch has been a major supplier and distributor of bicycles, parts and accessories to bike specialty shops in the Benelux countries. Specializing in cycling, running and other ...
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News briefs
Jack Nicklaus, the famous American golf player who was nicknamed...
Jack Nicklaus, the famous American golf player who was nicknamed the Golden Bear, received a Congressional Gold Medal in the U.S. Capitol's Rotunda in Washington on March 24. Meanwhile, Allen Edmonds, a leading American manufacturer of goodyear-welted men's shoes, has put out a Jack Nicklaus Signature Collection of four styles ...
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News briefs
Maui Jim, the American brand of sunglasses, has signed an...
Maui Jim, the American brand of sunglasses, has signed an endorsement contract with Meb Keflezighi, the refugee from Eritrea who has won the New York Marathon, the Boston Marathon and an Olympic medal. He will act as an ambassador of the brand along with David Ferrer and several other tennis ...
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News briefs
American Golf, the big British golf retailer, is launching a...
American Golf, the big British golf retailer, is launching a spate of initiatives to support This Girl Can, the campaign initiated by Sport England aiming to stimulate sports activity among women aged 14 to 40. American Golf particularly wants to make it less intimidating for girls and women to try ...
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News briefs
Lyle & Scott has introduced Iconeme's beacon technology to the...
Lyle & Scott has introduced Iconeme's beacon technology to the mannequins in its flagship store on Carnaby Street in London. Customers download the Iconeme app on their mobile and once they have turned on Bluetooth, their smartphone can trigger beacons from a distance of up to 30 meters to receive ...
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News briefs
Helen Ford, formerly at Pentland Brands and Li & Fung,...
Helen Ford, formerly at Pentland Brands and Li & Fung, has been appointed from the start of April as the Asia director of the World Federation of the Sporting Goods Industry (WFSGI), based in Hong Kong. Ford spent many years at the Pentland Group, as a supply chain director and ...
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News briefs
Patagonia has announced an investment in Beyond Surface Technologies (BST),...
Patagonia has announced an investment in Beyond Surface Technologies (BST), a chemical company that uses sustainable technologies, based on natural substances, to produce high-performance textile treatments. The investment, the details of which have not been disclosed, has been made by Patagonia through its $20 Million & Change venture fund, created ...
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News briefs
Saucony has announced the launch of Seeker, a new multimedia...
Saucony has announced the launch of Seeker, a new multimedia global brand campaign, which revolves around the idea that people have to seek their uniquely personal strength to discover it. This new campaign is a continuation of the brand's Find Your Strong initiative, to which it adds a further call ...
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News briefs
Glenmuir, the Scottish golf brand, has become the official apparel...
Glenmuir, the Scottish golf brand, has become the official apparel sponsor of the Icons Cup, a two-day team competition that is held this year for the first time at the Jumeirah Golf Estates' Earth Course in Dubai on April 22-24. The competition will pit Team USA against Team Rest of ...
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News briefs
Swix will be the official apparel supplier to Cross Country...
Swix will be the official apparel supplier to Cross Country Canada (CCC) through 2018 and will supply all training and racing apparel. CCC has also announced that Canadians will have an opportunity to design the first Swix National Ski Team race suit through a contest being launched on April 13 ...
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News briefs
Nick Meistrell has been appointed by Body Glove as social...
Nick Meistrell has been appointed by Body Glove as social media and content manager, reporting to Scott Daly, vice president of marketing. Meistrell comes to the company with more ten years of experience in marketing. He worked most recently at Freestyle Watches. He has been a freelance photographer for clients ...
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News briefs
The Arsenal Football Club pulled a nice April Fool's Day...
The Arsenal Football Club pulled a nice April Fool's Day prank by announced to its fans that it has developed the world's first “left-footed football” with its sponsor, Puma, accompanying the revelation with a convincing video featuring some of its star players - Santi Cazorla, Mesut Ozil, Nacho Monreal and ...
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News briefs
Arena has signed a sponsorship deal with Bruno Fratus, the...
Arena has signed a sponsorship deal with Bruno Fratus, the 25-year-old Brazilian swimmer who is the current Pan Pacific 50-meter freestyle champion and record holder. Fratus is expected to be a major contender at the 2016 Olympics in his home country. He has regularly been one of the top contenders ...
