All News briefs articles – Page 671
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News briefs
Pamela Schröder, 35, has been promoted to the position of...
Pamela Schröder, 35, has been promoted to the position of marketing manager at Chiemsee, the German boardsports brand owned by the Schmidt Group. She is replacing Tobias Blick, who will leave the group at the end of March.
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News briefs
Accell Group has announced that it intends to appoint Jeroen...
Accell Group has announced that it intends to appoint Jeroen Both to the board of directors as chief supply chain officer. He will be responsible for the continued integration and optimization of the supply chain. The supervisory board plans to formalize his appointment after the general meeting of shareholders of ...
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News briefs
Zoot Sports, part of Jarden Corporation, has completed the acquisition...
Zoot Sports, part of Jarden Corporation, has completed the acquisition of Squadra, a designer and manufacturer of custom cycling, racing and triathlon apparel based in Carlsbad, California. Squadra was founded by Dan Weatherford in 1996, initially as the licensee for the Italian brand Castelli, whose apparel was worn by cycling ...
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News briefs
Groupe Royer has finally reached an agreement for the acquisition...
Groupe Royer has finally reached an agreement for the acquisition of Noël Soccer, the subsidiary of the Noël group that holds the Umbro license for France. Noël is known in the shoe market primarily for its Sledgers and Babybotte brands. As previously reported, a French court pronounced the insolvency of ...
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News briefs
Kelly Slater, the American surfing legend, will act as a...
Kelly Slater, the American surfing legend, will act as a global brand ambassador for Puma golf apparel and footwear and Cobra golf equipment. Since last year, Slater has a partnership with Kering, the parent company of Cobra Puma Golf, for the launch of a new casual, surf-inspired apparel collection, Outerknown.
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News briefs
Adidas organized multiple events and in-store activations involving star players...
Adidas organized multiple events and in-store activations involving star players in the run-up to the NBA All-Star Game in New York City this month. They included the opening of an Adidas-only Foot Locker pop-up store for four days, selling the full range of Adidas NBA All-Star merchandise and limited edition ...
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News briefs
The Adidas Group filed a federal lawsuit in a U.S....
The Adidas Group filed a federal lawsuit in a U.S. court in Miami on Feb. 4 against 79 different e-commerce sites, charging that they have been selling and distributing counterfeit products under the Adidas and Reebok brands. Many of the websites are operating outside the U.S. The defendants include chinajoy, ...
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News briefs
The new Adidas football designed for the knock-out round of...
The new Adidas football designed for the knock-out round of the Uefa Champions League made its first appearance during matches on Feb. 17. The design is called “Finale Berlin” in reference to where the CL finals will be held in the German capital's Olympic stadium on June 6. It also ...
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News briefs
Adidas has launched a series of short films, called Sport...
Adidas has launched a series of short films, called Sport 15, telling brand stories that are meant to motivate young people to do their best in sports – at their own level, in any sport and anywhere around the world. The first films portray athletes such as Lionel Messi, James ...
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News briefs
Asics has launched a global advertising campaign around the tagline...
Asics has launched a global advertising campaign around the tagline “It's a big world. Go run it,” which is meant to inspire runners to discover many ways and reasons to run. The campaign includes a television commercial as well as digital, outdoor and print versions, store displays and other planned ...
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News briefs
Helly Hansen will outfit the ski instructors affiliated with the...
Helly Hansen will outfit the ski instructors affiliated with the French Ski School (ESF) during the next two seasons, taking the place of Duvillard. About two million people are coached each year by ESF's instructors.
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News briefs
After cancelling the January edition of its show and declaring...
After cancelling the January edition of its show and declaring his company insolvent, Karl-Heinz Müller, the maverick organizer of Bread & Butter announced plans to stage a summer edition of the show on July 2-4, but then changed his mind and said it would run on Jan. 7-9, coinciding with ...
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News briefs
Lion Capital has agreed to sell its majority stake in...
Lion Capital has agreed to sell its majority stake in the A.S. Adventure Group to PAI Partners, a French-based private equity firm. The leading European outdoor retail group, which comprises A.S. Adventure in Belgium as well as Cotswold Outdoor in the U.K. and Bever in the Netherlands, achieved a turnover ...
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News briefs
Ecco Golf has signed a sponsorship agreement with Na Yeon...
Ecco Golf has signed a sponsorship agreement with Na Yeon Choi, a popular 27-year-old Korean sports player and a leading LPGA Tour star. She has collected seven KLPGA titles, including two LPGA Tour events, since becoming a golf professional in 2004, joining the LPGA Tour eight years ago.
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News briefs
Bjørn Gulden from Puma, Andrea Tomat from Lotto, Alistair Cameron...
Bjørn Gulden from Puma, Andrea Tomat from Lotto, Alistair Cameron from Asics Europe and Johan Eliasch from Head were among the top executives who gathered for a meeting at Ispo Munich to discuss wide-ranging issues in the European sports industry, from physical activity to trading conditions and selective distribution. The ...
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News briefs
Brad Stewart has left Amer Sports, where he was in...
Brad Stewart has left Amer Sports, where he was in charge of global digital marketing lately. A spokesperson says he is not going to be replaced directly, as his functions will be taken over by the department of Victor Duran, senior vice president of marketing and B2C. He founded Bonfire ...
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News briefs
Chervò has officially launched Chervò USA, as announced at the...
Chervò has officially launched Chervò USA, as announced at the PGA Merchandise Show in Orlando in late January. The new company, which will be independent in terms of logistics and production, will be responsible for the North American, Latin American and Caribbean markets. Charles Shaefer has been appointed as chief ...
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News briefs
Uhlsport has announced that Melanie Steinhilber has been promoted to...
Uhlsport has announced that Melanie Steinhilber has been promoted to executive director for marketing/sponsorship and product management, effective March 1. She will become part of a management team of three, together with Dominik Solleder, in charge of national/international sales, and Peter Kuhl, manager for finance, purchasing, product development and logistics. ...
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News briefs
POC will be the official helmet, eyewear and apparel sponsor...
POC will be the official helmet, eyewear and apparel sponsor for Team Stölting, the Germany-based professional road cycling team. Team Stölting will be using products from POC's Avip collection, where Avip stands for Attention, Visibility, Interaction and Protection – POC's initiative to promote safety for road cyclists. In November 2014, ...
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News briefs
Joma, the Spanish sports apparel and footwear brand specializing in...
Joma, the Spanish sports apparel and footwear brand specializing in football, is moving into the cricket market through a contract to outfit the West Indies team. The deal was announced two days before the start of the 2015 Cricket World Cup, which is held in Australia and New Zealand from ...
