All News briefs articles – Page 681
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News briefs
Under Armour continues to expand its sports marketing activities internationally....
Under Armour continues to expand its sports marketing activities internationally. It has become the official technical supplier of the next two editions of the Copa del Rey, the Spanish basketball tournament, which will take place in Gran Canaria on Feb. 19 and 22. It will launch a special model of ...
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News briefs
Zoggs has appointed a triathlon swimming champion, Adam Walker, as...
Zoggs has appointed a triathlon swimming champion, Adam Walker, as its ambassador in the segment. He is the first British triathlete to have completed the Oceans Seven challenge at his first attempt. The challenge involves swimming across the North Channel, the Cook Strait, the Molokai Channel, the English Channel, the ...
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News briefs
Adidas and New Balance have joined the Consumer Electronics Association...
Adidas and New Balance have joined the Consumer Electronics Association (Cea), the trade organization for the consumer electronics industry in the U.S. The two sports firms are among the companies who have recently joined Cea as connectivity quickly expands into the fitness, smart watch and wearables categories. Smart watches and ...
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News briefs
Adidas has become the title sponsor of Euroleague Basketball's international...
Adidas has become the title sponsor of Euroleague Basketball's international junior tournament for the next two years. The German sports brand will replace Nike as the title sponsor of the 14th edition of the Next Generation tournament, qualifying for which will begin at the end of December in Rome. The ...
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News briefs
After intense lobbying by the Federation of the European Sporting...
After intense lobbying by the Federation of the European Sporting Goods Industry (Fesi), the European Parliament has set up a formal “Intergroup” on sport, taking the place of an informal group that has been operating for several years. It is one of 28 Intergroups that will carry out the debate ...
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News briefs
Massimo Fregonese, who resigned six months ago as international sales...
Massimo Fregonese, who resigned six months ago as international sales and marketing director of Camelbak, has joined Masters in the new role of brand director, charged of developing the Italian brand of ski, trekking and Nordic walking poles, and to increase its international presence. Masters is already a leader in ...
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News briefs
Speedo has extended its distribution agreement with Oberalp to cover...
Speedo has extended its distribution agreement with Oberalp to cover the markets of Poland, the Czech Republic, Slovakia and Hungary, starting next July 1. The Italian company, which has sales subsidiaries in Poland and the Czeck Republic, started distributing Speedo in Italy in 2007 and extended the deal to Germany ...
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News briefs
Mitteldeutsche Fahrradwerke (Mifa) has a new owner. All the assets...
Mitteldeutsche Fahrradwerke (Mifa) has a new owner. All the assets of the German bike maker have been acquired, by the Von Nathusius family, the sole shareholder of German auto parts supplier IFA Rotorion-Holding. Detailed terms of the deal were not disclosed but have guarantees from the state of Saxony-Anhalt. Mifa's ...
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News briefs
Groupe Rossignol reportedly made an operating profit margin before amortization...
Groupe Rossignol reportedly made an operating profit margin before amortization (Ebitda) of 7 percent in the past financial year on 8 percent higher sales of €223 million. It made also a unspecified net profit. Its sales if apparel grew vt 35 pecent to around €20 million. As previously reported, Rossignol ...
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News briefs
Reed Business, a division of Reed Elsevier, has announced plans...
Reed Business, a division of Reed Elsevier, has announced plans to sell Bike Europe and 16 other B2B titles to B+B Vakmedianet, a Dutch publishing house. The decision is meant to allow Reed to focus on data and information solutions, the company said, as it is increasingly moving from digital ...
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News briefs
Makalot, the Taiwan-based sportswear supplier, has announced a three-year plan...
Makalot, the Taiwan-based sportswear supplier, has announced a three-year plan to invest between $10 million and $15 million building two textile plants in Vietnam, one in northern Vietnam and one in the south. Both are scheduled to start operations in the first quarter of 2016. According to reports in The ...
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News briefs
Nike has announced that Tom Peddie will become vice president...
Nike has announced that Tom Peddie will become vice president and general manager of the emerging markets regions. He will replace Roland Wolfram who has decided to retire from Nike on Jan. 9, 2015, after 16 years with the company. Peddie will report to Elliott Hill, president of geographies and ...
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News briefs
Sanuk, a division of Deckers Brands, has announced that Jeff...
Sanuk, a division of Deckers Brands, has announced that Jeff Kelley, founder of the Sanuk brand, will be moving from an active role at the brand at the end of the year. Kelley said he will be pursuing his next entrepreneurial venture, TeaofaKind.com, a company that uses technology to allow ...
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News briefs
Moncler has announced the departure of its general manager, Monica...
Moncler has announced the departure of its general manager, Monica Sottana, for personal reasons, effective January 2015. The executive will continue to collaborate with the brand as a consultant “on important projects for the group's business,” the group said. Remo Ruffini, Moncler's chief executive, will serve as interim manager until ...
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News briefs
Reebok has announced a new partnership with Kendrick Lamar. The...
Reebok has announced a new partnership with Kendrick Lamar. The Grammy-nominated rapper is designing a collection of sneakers for the brand. Additionally, he is helping Reebok develop programs to keep children off the streets. To celebrate the partnership, Lamar has penned a song entitled “I Am” and shot a video ...
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News briefs
Roxy has announced the global launch of a line of...
Roxy has announced the global launch of a line of 40 items, including jackets and scarves, in cooperation with Biotherm that uses microcapsulated hydrating ingredients embedded in the fabrics to protect the wearer's skin from the cold. Called Enjoy & Care, it will be available in the stores from September ...
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News briefs
Reebok has announced a new partnership deal with Jon Jones...
Reebok has announced a new partnership deal with Jon Jones and Ronda Rousey, two of the best athletes in the world of Mixed Martial Arts (MMA). The sports brand announced on Dec. 2 its partnership with Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world and starting ...
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News briefs
Patrick Boom has been appointed global director of marketing and...
Patrick Boom has been appointed global director of marketing and e-commerce for Hi-Tec and Magnum. He has been running Clockwork, an advertising agency specializing in digital marketing and based in the Netherlands. He has participated in the development of global marketing campaigns for brands such as Ikea, McDonalds and Senseo.
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News briefs
Sunice has appointed Marc Gagnier vice president of marketing. The...
Sunice has appointed Marc Gagnier vice president of marketing. The 52-year-old joins the Canadian company after working on advertising campaigns for several accounts including Coca-Cola, McDonalds, The Home Depot, Molson, Nike, Ubisoft, Bombardier Aircraft and L'Oreal. He was most recently managing director of the Publicis agency in Montreal.
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News briefs
Ward Collins has been appointed by Icebug to the newly created...
Ward Collins has been appointed by Icebug to the newly created position of U.S. national sales and key project manager, in response to the Swedish company's continued growth in the U.S. market. He reports to Evan Wert, president of Icebug USA. Collins comes from a shoe insole company, Superfeet, where he worked for ...
