News briefs

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    Havaianas takes its whole operations digital


    Havaianas has become the first company in the footwear sector to license the digital showroom software of a Dutch firm called Hatch , whose product stems from developments at PVH Corp. in 2014. The developer calls it a “fully digital-guided wholesale selling experience.” It has enabled Havaianas to ...

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    The PGA Show shifts to a virtual format


    The international PGA Merchandise Show , usually held in Orlando, Florida, at the end of January, is this year turning into a virtual show like the Outdoor Retailer Winter Market . Running from Jan. 16 to 29, it promises to be a highly interactive online marketplace, facilitating contacts between exhibitors ...

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    Brooks will sponsor a virtual Houston Marathon


    Brooks Running has returned to its former role as the official footwear and apparel sponsor of the Houston Marathon , taking the place of Skechers for the next three years. Instead of the traditional in-person Marathon Weekend of Events, the next race will be held as a series ...

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    Performance Days will go fully digital in December


    Due to the current Covid-19 situation, the December 2020 edition of the Performance Days will not take place at the Messe München trade show center as initially planned, but as a fully digital event on the original dates of Dec. 9 and 10. Back in April 2020, the ...

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    The Cycle Shoe and London eBike Festival will be held in June 2021


    The organizers of The Cycle Show and the London eBike Festival have announced that the combined shows will take place on June 25-27, 2021. The events will be held at Alexandra Palace in north London. The trade shows were expected to take place in April 2021, but have ...

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    News briefs

    Wolverine takes its sales conference again digital


    Because of Covid-19 and its related safety measures, Wolverine Worldwide has expanded its partnership with Envoy B2B, taking its buyers’ conference digital. The American company was obliged to cancel its Global Brand Conference in the spring, depriving its 12 brands of a means to introduce their new products ...

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    A new brand may be unveiled at Oberalp’s next Virtual Convention


    The first ” Oberalp Virtual Convention ” in May 2020 was extremely positive for the Italian company and its brands - Salewa , Dynafit , Wild Country , Evolv and Pomoca - with more than 37,000 clicks. As ongoing travel restrictions due to the Covid-19 ...

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    Fibo holds four digital events


    Since the end of last month, Fibo has held four events: the European Health Fitness Forum (EHFF) , FIBO@business and FIBO@home from Sept. 30 to Oct. 3 and the FIBO Shopping Week on Oct. 4-11. All have been, for the first time, digital. Together ...

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    Eurobike is shrinking


    Physical attendance at the special Nov. 24-26 edition of the Eurobike show in Friedrichshafen will be limited to 10,000 trade-only visitors per day. Only 400 exhibitors will participate in the leading European bike show, compared with more than 1,400 in September 2019. Described by the organizers as ”The Place ...

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    Ispo Awards to open for submissions


    The 10th annual Ispo Awards will be receiving product submissions from Sept. 28 to Dec. 4. All companies in the sports industry, even non-exhibitors at the forthcoming Ispo Munich show, may submit. Those who do so by Nov. 6 will enjoy an early-bird discounted rate: €125 for exhibitors, ...

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    EuroSIMA Surf Summit to be held digitally


    As many other conferences, the 19th edition of the annual EuroSIMA-Surf-Summit will now be held online, due to the current contact restrictions caused by Covid-19. As originally planned, the European surf industry association will start the event on Oct. 1, but the free and interactive conferences will be spread ...

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    Sea Otter Europe expo cancelled, but races to proceed


    Sea Otter Europe has cancelled the fourth edition of its bike show, scheduled to be held in Girona, Spain, on Sept. 25-27. As with many other such cancellations, the reason was Covid-19. However, Sea Otter Europe’s open-air races – the Scott Marathon Cup , the Continental Ciclobrava , the ...

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    WFSGI webinar on social compliance in the supply chain


    The World Federation of the Sporting Goods Industry, WFSGI , invites industry officials to a webinar on “Social Compliance in the post Covid-19 Supply Chain.” It will be held on Sept. 22 at 4 PM. Randy Raskin from Eurofins , the leading international specialist in bio-analytical testing, will provide ...

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    Germany to admit foreign participants in trade fairs


    Foreign visitors are expected to be able to attend the next Ispo Munich show, scheduled for Jan. 31 to Feb. 3.The government of Germany has decided to grant entry into its territory – even from outside the EU, the Schengen area or Germany’s list of approved countries – to ...

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    6th Outdoor & Running Business Days in Riva a success


    he sixth edition of the Outdoor Running Business Days in Riva del Garda demonstrated the vitality of these markets in Itay despite the coronavirus pandemic, with over 80 exhibiting brands and more than 200 retailers participating in the event on Sept. 6 and 7. For the brands. ...

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    WFSGI webinar on product reviews for brand reputation


    The World Federation of the Sporting Goods Industry ( WFSGI ) is organizing a webinar on Oct. 7 about the effect of online reviews on brand reputation. Schwalbe will show how it manages product ratings, reviews and Q A sessions to learn from the customers’ feedback in order to ...

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    Applications are open for Ispo Brandnew


    ISPO Brandnew , the largest platform for sporting goods start-ups, is entering the next round, opening its application platform at . The competition was launched 20 years ago and has since produced some high-profile winners including GoPro , Naish Kites , Maloja , Nixon and On Running ...

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    100th redblue order show build up on its new virtual shows


    Intersport Germany ’s order show, called redblue, opened its doors on Sunday for the 100th time in Heilbronn. Six times a year, about 80 exhibitors and 600 to 800 retail members meet for 5 days per show to order the new collections. Despite the anniversary, the corona pandemic made ...

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    The British Golf Show moves to 2021


    The second edition of the British Golf Show has finally been postponed to May 14-15, 2021. The event, originally scheduled to take place in May of this year, had already been rescheduled to early October, but the ongoing lack of clarity regarding the possibility of organizing public gatherings ...

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    Messe München is looking for new events in times of the pandemic


    When the trade show business was discontinued in March, Messe München ’s Locations division began to look for new events and opportunities. One of these new events, in this case for end customers, is a new drive-in cinema on the northern outdoor exhibition area. Other examples of “alternative use” were ...