News Briefs

  • News briefs

    Shiner sets up a EU subsidiary in Rotterdam

    2021-03-05T18:22:00Z

    Shiner , the U.K.-based distributor and licensee specializing in skateboards and other action sports equipment, has opened a subsidiary with a 2,300-square-meter logistic facility in Rotterdam, Shiner EU . The company cites a combination of “ambitious expansion plans” on the continent and the impact of Brexit on trading with the ...

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    Buff is a sponsor of the Tour of Flanders

    2021-03-05T18:21:00Z

    Buff has joined for the first time the sponsor roster of the Tour of Flanders , the iconic road cycling race that is part of the UCI World Tour . This year’s edition of the Tour of Flanders is scheduled to take place on Sept. 18, after being postponed ...

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    Women’s Rugby World Cup 2021 to be postponed to 2022

    2021-03-05T18:21:00Z

    World Rugby has recommended a postponement of the women’s Rugby World Cup 2021 until next year due to the uncertainty connected with the ongoing coronavirus crisis. In addition to health concerns, the major uncertainties are related to global travel restrictions and quarantine rules. The tournament was set ...

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    Puma has always valued women

    2021-03-05T18:20:00Z

    As part of Puma ’s new campaign in favor of women, its puma-catchup.com website now features a brief review of the women who worked for the firm at its start, in 1948. Eight of the 14 employees whom the founder, Rudolf Dassler , recruited from the Dassler Brothers ...

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    Tokyo 2020 adds 12 women to executive board to promote gender equality

    2021-03-05T18:13:00Z

    Tokyo 2020 has appointed 12 women to its executive board, bringing the total number of women in the organizing committee’s board to 19, namely 42 percent of the total. The move follows the recent sexism scandal that led to the resignation of the former president of the committee, Yoshiro ...

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    Reebok hires New Balance veteran Portia Blunt as VP of apparel

    2021-03-05T13:16:00Z

    Without waiting for a new owner, Reebok has announced the appointment of Pertia Blunt as its new vice president of apparel, replacing Barbara Ebersberger who is now with the Adidas brand. Blunt has been with New Balance for 13 years, serving most recently as director of ...

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    Further development of the FEDAS Key

    2021-03-04T16:29:00Z

    SGI-DHO, the European organization that stands for the Sporting Goods Data Harmonization Organization , has started discussions with the NPD Group to align the product classifications used in its consumer and retail panels with those of the FEDAS Key , for which it is responsible. The new management ...

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    Strong start of the year in Norway and Finland

    2021-03-04T16:26:00Z

    According to Virken , the general retail trade increased by 9.2 percent in Norway in January, as compared to the same month a year ago, despite the closure of some shops and malls for one week, rising by 54.3 percent online and by 6.4 percent offline. The sporting goods sector ...

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    The Danish sports market drops by 9.1%

    2021-03-04T16:25:00Z

    In contrast with the previously reported consumption trends in Norway, the sporting goods market did not go well in Denmark last year, like in the major Western European countries. Dealers of sporting goods and camping equipment saw their sales contract by 9.1 percent, according to Statistics Denmark. Shoe and apparel ...

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    News briefs

    Susie Mulder is Timberland’s new global brand president

    2021-03-04T10:30:00Z

    VF Corp . has appointed Susie Mulder as global brand president of Timberland , a big VF brand that has been performing less than others lately . She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and ...

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    Russia may curtail counterfeiting within 12 months, Unichel feels

    2021-03-04T06:28:00Z

    The mandatory tagging of footwear, coupled with increased controls in the Russian market, could curb the share of counterfeit shoes sold in the country, said Vladimir Denisenko , the head of Russia’s main footwear producer Unichel . Denisenko was initially critical about the tagging project when it was launched by ...

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    Vibram encourages resoling for sustainability

    2021-03-04T06:27:00Z

    Vibram has presented a new digital “ Repair if you care ” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of re-use and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair ...

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    Vans devotes its new ad campaign to free-form art

    2021-03-04T06:27:00Z

    Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the ...

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    Canada Goose and NBA ink multi-year partnership

    2021-03-03T17:52:00Z

    Canada Goose has announced a multi-year partnership with the National Basketball Association (NBA) that makes Canada Goose a ”Proud Outerwear Partner” of the NBA All-Star . Timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans. The ...

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    Colmar asks Morteza Vaseghi to design A.G.E. autumn/winter 2021 collection

    2021-03-03T17:52:00Z

    Colmar has appointed an Iranian-born designer, Morteza Vaseghi , as the new creative director for its upcoming A.G.E. ( Advanced Garment Exploration) autumn/winter 2021 collection. The Colmar A.G.E. sub-label was first introduced three years ago as a hyper-modern counterpart for experimentation and product innovation. Colmar said that the ...

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    Descente to sell Polygiene-treated training gear through Anta

    2021-03-03T17:51:00Z

    For the spring/summer 2021 season, Descente has added Polygiene ’s Stays Fresh BioStatic Technology to a number of its men’s and women’s training products for the Chinese market. The Japanese brand will be selling them online and in stores through its local partner, Anta Sports Products . The ...

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    Boom in pandemic running in N. Ireland and U.K., survey says

    2021-03-03T17:51:00Z

    Macmillan Cancer Support , a London-based charity, estimates that eight percent of Northern Ireland’s population, or some 116,000 people, have taken up running to preserve their health since the Covid pandemic lockdowns began last March. About seven percent have taken up meditation or yoga. The youth in the U.K. has ...

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    Lidl helps Northern Ireland schools buy sports kits

    2021-03-03T17:51:00Z

    Lidl has awarded 40 secondary schools in Northern Ireland - one for every Lidl store in the region - £3,000 (€3,500-$4,193) worth of vouchers each to purchase new sports equipment. The donation, which represents an overall investment of £120,000 (€139,000-$167,757), is part of the Lidl Community Works Sport ...

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    Slinger Bag and Wilson announce strategic partnership

    2021-03-03T17:51:00Z

    Slinger Bag and Wilson Sporting Goods have entered into a new strategic brand collaboration on co-branded products and promotional initiatives. Under the new deal, Slinger will specially design Wilson-branded tennis ball launchers for use at the Wilson’s Demo Events that take place annually across the Americas. In ...

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    News briefs

    The VF Foundation releases its first Impact Report

    2021-03-03T16:40:00Z

    The VF Foundation , the philanthropic arm of VF Corp. established in 2004 and based in Denver, has released its first report detailing the positive impact that its financial grants and philanthropic partnerships have had on more than four million people in 53 countries over the past year. ...