Adidas replaces UA as sponsor of the University of Hawaii
Adidas is taking over the sponsorship of the University of Hawaii from Under Armour in two stages, following a negotiated buyout of the latter’s $10.2 million five-year deal with the school that was originally set to expire in June 2022. The Three Stripes will be the school’s sponsor for apparel ...
Sportful to sponsor the Girona Gravel Ride
Sportful is the official sponsor of this year’s Girona Gravel Ride, a road race within the Sea Otter Europe Costa Brava Girona by Continental competition. Specifically, the Italian brand will be supplying, in a limited edition, the official jersey for all riders. The Ride is 78 kilometers long, with a ...
An Austrian women’s soccer club wins a Sport 2000 team bus
In a campaign to support and appreciate the added value provided by local sports clubs to society, Sport 2000 searched for the most popular club among the 15,000 team sports clubs operating in Austria through an online poll. Among the nearly 100 teams that applied to participate in the challenge, ...
New global campaign: Oakley wants you to “be who you are”
Oakley has launched a new campaign, “Be Who You Are,” a short film featuring a slew of sporting superstars such as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes. It is narrated by a chef and celebrated rapper turned media-mogul, Action Bronson. The film’s ...