Brands

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

EddyMerckx

Eddy Merckx revives brand with a range of new models

2024-01-18T14:27:00+00:00By

Classic brand Merckx is making a comeback. After a few quiet years, the brand has now released five models on their brand new website – fully customizable for the customer.

Brands

  • adidas logo mountain

    Adidas launches global Yeezy inventory rollout

    2024-02-26T12:23:00+00:00By

    Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale.

  • UGG_logo

    Ugg creates new styles with old fabrics

    2024-02-02T14:01:00+00:00

    California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons.

  • ski_factory_1930s

    Fischer celebrates 100 years

    2024-01-19T15:41:00+00:00By

    Fischer is celebrating its 100th anniversary this year. The company was founded in 1924 by Joseph Fischer in Upper Austria, where the headquarters are still located today. From humble beginnings, Fischer has grown to become one of the world’s largest manufacturers of ski equipment and a trusted name in skiing, ...

  • Castore-678x381

    Castore and Reiss launch activewear collection

    2024-01-19T15:41:00+00:00By

    Castore and UK fashion retailer Reiss have unveiled a new collaborative collection, introducing a hybrid lifestyle sportswear line. According to Alex McCart, Head of Menswear Buying at Reiss, the new collection goes beyond traditional athleisure by “combining our design principles with Castore’s technical fabrications to create the ultimate activewear collection.”

  • Lucas_Braathen_Ski_Silhouette

    Lucas Braathen and Atomic launch limited Redster edition

    2024-01-19T10:42:00+00:00

    Former Norwegian ski racer Lucas Braathen, who won the slalom globe last season, and Atomic have presented the Redster X9RS Revoshock S Luci in a limited edition. The exclusive version, limited to just 50 pairs, “embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts,” ...

  • Kask-greandier

    Is there a revolution happening in road helmets?

    2024-01-18T16:14:00+00:00

    There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...

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Product

Marketing

  • kappa-logo

    Kappa sponsors platform for women’s football

    2024-03-13T12:34:00+00:00

    The sports-apparel brand Kappa, we learn from Diffusion Sport, has become the technical sponsor of WomanGoal, which describes itself as the “first international platform created to promote women’s soccer” and as specializing in “talent recruitment, training, asset creation and business building for women’s soccer at a global level.”

  • decathlon-new-brand-id-store-1

    Decathlon rebrands to 'ignite global passion for sport'

    2024-03-12T18:31:00+00:00By

    Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide.

  • Starvie

    Spanish pádel brand to give factory tours

    2024-03-12T14:12:00+00:00By

    StarVie is opening its factory to public tours, according to TradeSport. The factory is located in Azuqueca de Henares, Spain, and purported to be the largest of its kind in Europe. Visitors will be able to see the full production line, from design to finished product, and then test racquets ...

  • DPS_Will

    DPS skis come with ‘Will and Testament’ warranty

    2024-03-08T16:07:00+00:00By

    Salt Lake City, Utah-based ski maker DPS is so confident its skis provide a legacy that they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder, a ...

  • Umbro_Logo_2023

    Umbro celebrates centenary with new collection and campaign

    2024-03-08T13:40:00+00:00By

    British sports brand Umbro has launched a new campaign that celebrates the brand’s origins in Manchester, as well as a Centenary Collection for spring/summer 2024. The collection, which takes inspiration from the brand’s design history and multi-sports roots, combines heritage elements with trend-led graphics and silhouettes.

  • Castore_brand_logo.svgz

    Castore and Red Bull Racing seal partnership extension

    2024-03-07T15:12:00+00:00By

    Castore, a UK sportswear brand, has inked a lucrative long-term extension deal with Formula 1 giants Red Bull Racing, valued at over $200 million. This agreement, the largest-ever for a sportswear brand in motorsport, solidifies their partnership, which was originally established in September 2022.