Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
Vibram encourages resoling for sustainability
Vibram has presented a new digital “Repair if you care” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of re-use and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair is a valuable ...
Adidas Confirmed comes to Europe
Adidas has expanded the reach of its new version of the Adidas Confirmed app to Europe. First launched in the U.S. and China last year, the app gives the registered customer immediate access to new releases of sneakers and special collections. The app became available on March 1 in Germany, ...
Fischer to sponsor the Nordenskiöldsloppet
The Fischer ski brand has become a sponsor, along with Red Bull, for the Nordenskiöldsloppet, for the longest cross-country ski race in the world, which is set to start on March 27 in a reindeer breeding area at Jokkmokk, in the Sami region of northern Sweden, above the Arctic Circle. ...