Hyperice gains a 20-year-old athlete investor
More and more sports professionals are investing in sports brands while becoming their ambassadors. Their age is not a factor, apparently. Erling Haaland, the 20-year-old Norwegian footballer born in England who plays for Borussia Dortmund and the Norwegian football team, has joined Hyperice as an athlete ambassador and investor. Haaland ...
Everlast signs up Liam Smith
Everlast has announced a long-term partnership with Liam Smith. The British professional boxer will use Everlast equipment and wear the brand’s new Greatness sportswear range. The athlete, who is 32 years old, was born and raised in Liverpool in a family of boxers. His brothers Paul, Stephen and Callum Smith ...
Huski Wear becomes the apparel partner of the Swedish alpine ski team
Huski Wear, a brand-new Swedish brand of outerwear, is going to replace Helly Hansen as the clothing partner of Team Sweden Alpine, the Swedish alpine ski team, starting on July 1. As part of the partnership, Huski Wear has pledged to support the development of skiing among the Swedish youth.
A new brand logo for Didriksons
Didriksons has unveiled a new brand logo, designed by the Swedish advertising agency The Bond. The new logo will be first seen on the Swedish outerwear company’s new styles for the autumn/winter 2021 collection. The logo, which has not yet been adopted for the brand’s website, is inspired from the ...