News about brands within the Sporting Goods industry supply chain

Puma’s sales nearly doubled in Q2


In advance of its financial release for the second quarter ended June 30, which is scheduled for July 29, Puma announced on July 16 that it will report an operating profit (Ebit) of about €109 million for the period, compared with a loss of €115 million a year earlier, on ...

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    IFIT acquires the Sweat fitness platform


    iFIT Health & Fitness, the leading American fitness equipment supplier formerly called Icon Health & Fitness, has acquired Sweat, an Australian-based online fitness training platform for women. According to the Wall Street Journal, which cites “people familiar with the matter,” the acquisition is preparatory to plans for an initial public ...

  • Report: ABG and Wolverine are no longer bidding for Reebok


    The Authentic Brands Group (ABG) and Wolverine Worldwide have reportedly pulled out of the bidding process for Reebok, according to The New York Post. The newspaper mentioned Aug. 2 – three days before the scheduled release of Adidas’ first-half results – as the deadline set for submitting any binding bids. ...

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    Anta unveils 5-year strategic targets and a 24-month acceleration plan


    While providing another update on its results for the second quarter, Anta Sports Products announced new strategic targets that it wants to achieve over the next five years and a 24-month acceleration plan, called “Lead to Win,” for its core Anta brand. It had nothing to say at this stage ...

  • Macron announces new rugby kit deals


    Macron, the Italian producer of teamwear, continues to sign new sponsorship deals. While continuing to focus on football, it is expanding its footprint in the area of rugby, where it claims to have become a leader. Notably, it has signed up as the first and only sponsor of the newborn ...

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    Crocs raises guidance as Q2 revenues stride ahead


    Crocs reported better-than-expected second-quarter sales and raised its full-year guidance on the back of strong global demand for its products, despite supply chain disruptions caused by the Covid-19 pandemic.

  • Crocs makes sustainability pledge


    Crocs has pledged to have net zero carbon emissions by 2030, and to this end it will be increasing the sustainability of its materials, changing its packaging and investing in “resource use” and “product afterlife solutions.” The American brand is modifying the composition of its shoes’ main ingredient, Croslite, to ...

  • Skechers

    Skechers’ sales rise by 127.3%, driven by comfort trends


    Skechers reported a 127.3 perrcent increase in revenues to a record level of $1.66 billion for the second quarter ended June 30, with a growth of 117.5 percent in local currencies and of 31.7 percent from the second quarter of 2019. Improving its guidance for the full financial year, the ...

  • Adidas replaces UA as sponsor of the University of Hawaii


    Adidas is taking over the sponsorship of the University of Hawaii from Under Armour in two stages, following a negotiated buyout of the latter’s $10.2 million five-year deal with the school that was originally set to expire in June 2022. The Three Stripes will be the school’s sponsor for apparel ...

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    Sportful to sponsor the Girona Gravel Ride


    Sportful is the official sponsor of this year’s Girona Gravel Ride, a road race within the Sea Otter Europe Costa Brava Girona by Continental competition. Specifically, the Italian brand will be supplying, in a limited edition, the official jersey for all riders. The Ride is 78 kilometers long, with a ...

  • HRX is expanding its product offering


    HRX, an Indian fitness brand owned by the Bollywood star Hrithik Roshan and Exceed Entertainment, has forayed into the category of sports and fitness equipment for home workouts. HRX ranges will now feature also dumb-bells, kettle-bells, yoga mats and skipping ropes. HRX was first launched in November 2013 on ...

  • BH Fitness saw its revenues increase by nearly 70% during the pandemic


    BH Fitness said its turnover jumped by 69.7 percent in 2020 as compared to 2019. The positive performance achieved by the Spanish fitness equipment company during the Covid-19 pandemic followed four consecutive years of decline. The closure of its subsidiaries in the U.S., China and Taiwan allowed BH to reduce ...

  • Billabong collaborates with Wrangler


    Billabong and Wrangler have released the first iteration of a new collaboration meant to blend the Western inspiration of the American brand of jeans with the surf culture of the Australian brand of board sports. They have come out with a first co-branded line of vintage jeans, boardshorts, denim jackets, ...

  • Puma develops spikes with a Formula 1 team


    Puma has teamed up with the Mercedes AMG Patronas Formula One team to develop two new fast and light athletic spiked shoes with a strong suspension for the Tokyo Olympics. The Vospeed Tokyo Future Faster + and Evospeed Tokyo Future Nitro Faster + spikes will be worn by athletes such ...

  • Kassia Davis buys PF Flyers from New Balance


    Kassia Davis has bought the 84-year-old PF Flyers brand of sports shoes from New Balance. She is a daughter of Jim Davis, controlling shareholder and chairman of New Balance, where she worked in a variety of positions for ten years until 2019. She then founded KADA, a brand of sustainable ...

  • JD Sports invests in Gym King


    JD Sports Fashion has announced the acquisition of a “significant” minority stake in Gym King. Founded in 2015 by Jay Parker, Gym King is a U.K.-based brand of athleisure and performance wear. The deal is supposed to support Gym King’s growth and international expansion in the U.S., Europe and Asia, ...

  • More Chinese firms guide for better results


    Xtep International is guiding for an increase of at least 65 percent in net income for the first half of 2021, thanks to better-than-expected revenues and higher gross margins. The company, which has also a joint venture with Wolverine Worldwide for China, had reported a profit of 247.9 million yuan ...

  • New global campaign: Oakley wants you to “be who you are”


    Oakley has launched a new campaign, “Be Who You Are,” a short film featuring a slew of sporting superstars such as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes. It is narrated by a chef and celebrated rapper turned media-mogul, Action Bronson. The film’s ...

  • Recreational trends benefit Thule


    Continuing its strong growth trend for the fourth quarter in a row, the Swedish-based Thule Group reported improved results for the second quarter ended June 30. Net sales went up by 58.1 percent to 3,229 million Swedish kronor (€315.5m-$371.4m) as compared to the same period a year ago, when major ...

  • Echelon Fitness contemplates financial options


    Echelon Fitness, a direct competitor of Peloton Interactive in the connected home fitness market, is evaluating new options to raise its valuation, according to Bloomberg, as its revenues are expected to more than double this year after rising by about 500 percent in 2020 to around $100 million. The options ...

  • Sony sues Gymshark for misuse of songs


    Sony Music has filed suit against Gymshark in the U.S. federal court for Central California for copyright infringement in its social media campaigns. Its complaint states that the British DTC brand of fitness apparel, which recently set up an office for the U.S., “misappropriated hundreds of the most popular and ...

  • GK Elite will outfit Team USA gymnasts at Tokyo 2020


    GK Elite apparel will be worn by Team USA gymnasts on-mat at the Tokyo 2020 Olympics through the brand’s official apparel sponsorship of USA Gymnastics, the national governing body for the sport in the U.S. GK has been the manufacturer of previous Olympic Games garments, but Tokyo will mark the ...

  • Ecco USA's president retires


    Dave Quel will retire at the end of the month as president of Ecco USA. Klaus Flock, the chief financial officer of Ecco USA, will take over the job on an interim basis on Aug. 1 until a permanent replacement is appointed. Quel joined the company in 1999 as territory ...

  • Italy’s win at Euro 2020 to benefit the country’s economy and Puma


    According to an analysis by Brand Finance, Italy’s win at the UEFA Euro 2020 this month is projected to benefit the Italian GDP by €4 billion in the short-term. The team’s technical sponsor, Puma, is also likely to be a winner. The French men’s national team went into the 2018 ...

  • Lotto and Zara partner on capsule collection


    Lotto and Zara have joined forces to create a capsule collection that combines the aesthetics from the ’60s with sportswear and contemporary elements. The limited-edition range comprises dresses, tops, shorts, shoes and accessories. The Lotto x Zara capsule collection is available online and at the Spanish retailer’s 2,200 stores worldwide.

  • Teyssier becomes Puma’s general manager for Europe


    Puma has appointed a new general manager for Europe, Richard Teyssier, effective from Sept. 1, taking over many of the functions of Arne Freundt, who joined the executive board as chief commercial officer of the company in June.

  • Pomoca builds new headquarters and production site


    Pomoca, a specialist in ski mountaineering skins that has been part of the Oberalp Group since 2011, is building a new factory and a new head office in Chavornay, about 25 km north of its current production and administration site in Denges, near Lausanne, Switzerland. According to a company statement, ...

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    Vollebak introduces sweaters made from old bulletproof vests and firefighting gear


    Vollebak, a five-year-old British brand of sustainable men’s sports and adventure wear, is launching a line of sweaters made from old bulletproof vests and firefighter suits. The Garbage Sweater is made from 70 percent recycled meta-aramid and 30 percent recycled para-aramid fibers. Firefighter suits are typically made of meta-aramid, which ...

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    Arc’teryx opens new NY location, rebranding its Icon Stores as Arc’type


    Located across from Central Park in the Upper West Side of New York, Arc’teryx Equipment has just opened a newly rebranded micro-store concept called Arc’type, centered around the brand’ s most renowned designs. It features a curated selection of just 22 items, ”specifically selected to help introduce guests to Arc’teryx ...

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    New anglers help Rapala reel in strong H1 sales rise

    2021-07-19T09:26:00+01:00By Frank Prenesti

    Rapala VMC, the Finnish-based fishing tackle company, reported a sharp rise in first-half sales, driven by strong demand for fishing gear from new anglers as a Covid-safe activity. Sales for the six months to June 30 increased by 36 percent to €159.6 million. The bottom line turned around to a ...


    USWE acquires VOID Cycling from Tenson


    On July 16, USWE Sports, a company founded in Skåne, Sweden, in 2007, signed an agreement to acquire VOID Cycling, founded in Gothenburg in 2014, from Tenson and Color Group. Both USWE and VOID are strong in e-commerce and have each established a global presence. The merger follows a collaboration ...

  • New items by Stella McCartney for Adidas and Victoria Beckham for Reebok


    Calling it “a reimagining of workout wardrobe staples, Adidas and Stella McCartney have released a new Stellashine line of tights, crops, training jackets, running shoes and post-workout wear that is good for the gym and looks good elsewhere. It features reflective shine materials and textures “so wearers can go straight ...

  • Fabletics reportedly exploring IPO


    Fabletics, the workout-apparel brand backed by the American actress Kate Hudson, is reportedly working with banks to prepare for an initial public offering (IPO) that should raise about $500 million and value the business at more than $5 billion. The Wall Street Journal reported that the company, owned by TechStyle ...

  • Patagonia Works and Sympatex make the top list among B Corp companies


    Every year, B Lab recognizes the top-performing B Corps companies in terms of their contribution to the economic and social well-being of the communities in which they operate. These companies are named “Best for the World” as their scores in the five impact areas evaluated on the B Impact Assessment ...

  • Wilson opens first store in its hometown of Chicago, and plans more store openings


    Wilson Sporting Goods has opened its first retail location in its hometown of Chicago. The 200-square-meter store, inaugurated on July 15, is located in the Gold Coast neighborhood at 932 N. Rush Street. The store offers a curated assortment of sporting goods across many sport categories such as tennis, baseball, ...

  • Gym+Coffee releases trunks made of ocean plastic


    The Irish athleisure brand Gym+Coffee has released a new swim trunk made entirely of recycled plastic recovered from the ocean. Maverick Swim Shorts come in three colors – turquoise, navy and maroon – and retail for £40 (€47-$55).

  • Burton is sued over a helmet patent


    Smith Sports Optics and Koroyd are suing Burton Snowboards in a federal court in Utah, claiming that the WaveCel shock-absorbing material it uses in some of its helmets infringes on a jointly owned U.S. patent. The patented technology, called Koroyd, uses an array of structures that provide crumple zones to ...

  • Macron signs new kit deals in Qatar and England


    Macron has announced new technical sponsorship agreements with the Qatar Sports Club (SC) and Southend United F.C., two professional football clubs based in Doha, Qatar and Southend-on-Sea, England, respectively. The Italian sportswear company will be the official technical sponsor of Qatar SC, previously with Puma, during the 2021/22 season. Qatar ...

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    Nike loses a legal round in Dutch tax probe


    The General Court of the European Union in Luxembourg has dismissed an appeal by the Nike group against the investigation launched by the European Commission in January 2019 into the favorable tax treatment granted to the group by Dutch tax authorities to the European entities of Nike and Converse, and ...

  • Nike and ukactive launch Open Doors campaign, to help vulnerable young people during the summer


    Nike is supporting ukactive, a not-for-profit body of members and partners across the physical activity and fitness sector in the U.K. Together, they want to engage vulnerable young people in sport and physical activity during the summer holidays by making school facilities across four major cities available. The initiative ...

  • Adidas introduces the X Speedflow football boot


    Adidas is launching the X Speedflow, a football boot that is said to “redefine speed” in the game. In 2020, the company launched the X Ghosted, developing a light-weight boot that would reflect today’s fast football. Adidas’ product creation team got feedback from both athletes and amateurs on how that ...

  • Lululemon partners with LanzaTech for first fabrics from recycled carbon emissions


    Lululemon has teamed up with LanzaTech to create what they claim to be the world’s first yarn and fabric derived from recycled carbon emissions. LanzaTech, a biotech company that uses biology and big data to create climate-safe materials and fuels, works with India Glycols and Far Eastern New Century (FENC) ...

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