News about retail within the Sporting Goods industry supply chain

One more step toward the sale of Go Sport


French anti-trust authorities have authorized the proposed takeover of Groupe Go Sport, one of the major sports retailers in France, by Financière Immobilière Bordelaise (FIB), a real estate-based investment fund controlled by a rich businessman in Bordeaux, Michel Ohayon, who has already acquired other retail operations in the country.

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    Danish Sportmaster fit for Nordic expansion


    The Russian-based Sportmaster Group says that all the financial parameters were positive last year for the Danish sporting goods retail chain by the same name, which it took over in December 2019. Declining to provide any details about the subject, it also said that Sportmaster Denmark and its management team, ...

  • Decathlon products in Manor department stores in Switzerland


    Decathlon is consolidating its cooperation with the Maus-Frères group, which is its joint venture partner for Switzerland, by offering some of its private label items in ten of the group’s Manor department stores in the country and on the chain’s web store, starting with the outdoor segment. The move is ...

  • Consolidation in French sports e-tailing

    2021-07-23T17:12:00+01:00 reports that Lefreto, a French e-tailer that already owns three other sports-related transactional websites, has taken over Glisse-Proshop, a French multi-channel retailer that specializes in products for all kinds of boardsports, including surfing and snowboarding. Glisse-Proshop is more surf-oriented than Glisshop, another French e-tailer owned by Lefreto that covers ...

  • Expanded: Lidl launches a golf range in many European countries


    After offering sports products for fitness, running, cycling, winter sports and more, Lidl has now launched a comprehensive range of clothing and accessories for amateur golfers in many of its stores in several European countries: France, Germany, the U.K., Ireland, the Netherlands, Finland, Sweden, Denmark, Belgium, the Czech Republic, Spain, ...

  • An Austrian women’s soccer club wins a Sport 2000 team bus


    In a campaign to support and appreciate the added value provided by local sports clubs to society, Sport 2000 searched for the most popular club among the 15,000 team sports clubs operating in Austria through an online poll. Among the nearly 100 teams that applied to participate in the challenge, ...

  • JD Sports invests in Gym King


    JD Sports Fashion has announced the acquisition of a “significant” minority stake in Gym King. Founded in 2015 by Jay Parker, Gym King is a U.K.-based brand of athleisure and performance wear. The deal is supposed to support Gym King’s growth and international expansion in the U.S., Europe and Asia, ...

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    Asos warns of volatility ahead while global sales rise


    Asos, the British online fashion retailer, warned of volatility in the months ahead, due to the rapidly evolving Covid situation worldwide, as it reported a rise in sales and maintained its guidance for annual profits. It pointed out that profits were being squeezed by increased freight costs and global supply ...

  • BrandFusion will sell Champion and O'Neill shoes in the Netherlands


    A Dutch sales agency, BrandFusion, has agreed to include the footwear collections of Pantofola d’Oro, Champion and O’Neill in its product portfolio for the Dutch market, according to Sport Partner. These brands are licensed for various territories by the five-year-old Brandsplus Group, which is also the distributor of Fila in ...

  • Decathlon launches Tennis eSports at flagship store in London


    Until Thursday Sept. 30, the Decathlon store in London Surrey Quays will present the world premiere of Tennis eSports, in partnership with VR Motion Learning. Customers will have a chance to play realistic virtual reality (VR) tennis in the 300-square-meter space that the store has specially devoted to the experience. ...

  • Decathlon becomes an official partner of Paris 2024


    Decathlon has signed up as an official partner of the Paris 2024 Olympic and Paralympic Games. The leading French sporting goods retail chain will kit out the 45,000 volunteers who are expected to work at the Games in the French capital. The volunteers will wear eco-designed uniforms, specially created for ...

  • Sportmaster invests to popularize sports lifestyles in Russia


    Sportmaster, the biggest sporting goods retailer in Russia, says it has built 825 sporting grounds in 76 Russian cities to make sports more accessible and popular for local citizens. The eventual target is to ramp up this figure to 1,000 sporting grounds in 100 cities.

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    Better margins but lower sales and market shares for XXL


    XXL ASA saw its revenues decline by 15.5 percent in the second quarter to 2,420 million Norwegian kroner €232.6m -$274.8m), as temporary store closures due to the Covid-19 pandemic and delays in the delivery of bicycles hit its top line. On a like-for-like basis, sales were down by 13.4 percent. ...

  • Alltricks opens a physical store in southern France


    Alltricks, the French-based e-tailer controlled by the Decathlon group, has opened a branded physical store in the area of the Decathlon Village at Bouc Bel Air, between the French cities of Marseille and Aix-en-Provence. The new 450-square-meter store, inaugurated on July 6, specializes in the cycling, running, outdoor and triathlon ...

  • 11teamsports expands into the Iberian peninsula


    According to CMDsport, the German football specialist Eleventeamsports has begun operations on the Iberian peninsula with an e-commerce site and is planning to establish a network of franchise stores there over the coming years. Its main competition in Spain is Fútbol Emotion. Founded in 2007, the German retailer and distributor ...

  • Ochsner pulls out of the German market


    Ochsner Sport, the big Swiss sporting goods retail chain owned by the Deichmann group, is withdrawing from the German market, parting with its nine remaining Sport Sperk stores in the country, according to Textilwirtschaft. Six of them, with a total of around 7,500 square meters of sales space, will be ...

  • Skiset strenghtens its position in ski rentals with Skimium's acquisition


    Skiset, the international ski and snowboard rental company based in France, has acquired Ski Break and its Skimium subsidiary, as Sport Guide has first revealed. Skimium is an online ski rental business and a partner of Decathlon. Skimium was founded in 2006 by Eric Laboureix, Dominique Chomarat and Guy Belec, ...

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    Sportgreen opens its first retail stores, more to follow


    After launching its online platform for sustainable sports products In April 2021, Sportgreen has opened a physical flagship store of 800 square meters under the same name and with the same products in the German town of Ingelheim. The new store adds up to two smaller Sportgreen shops that were ...

  • JD Sports signs up as new sleeve sponsor of Norwich City


    JD Sports will be the shirt sleeve sponsor of the Norwich City Football Club for the upcoming Premier League season, starting in August. The logo of the sports retail company will feature on the sleeve of the club’s first team on its home, away and third kits, as well as ...

  • Another long-serving director steps down at JD Sports Fashion


    Another director is leaving the board of directors of JD Sports Fashion, following a statement made at its recent annual shareholders’ meeting that the composition of the board should “address the tenure of certain Board members who have served on the Board for longer than recommended within the Corporate Governance ...

  • JD Sports transfers the ownership of DTLR Villa to its U.S. unit


    JD Sports Fashion has transferred the ownership of DTLR Villa, a Baltimore-based retailer, to a U.S. sub-group, Genesis Topco, in which it holds a controlling stake of 80 percent. The balance is in the hands of the four Mersho brothers who previously sold another American sports retailer, Shoe Palace, to ...

  • Omnichannel purchasing has become the norm in Spain


    According to the “Estudio E-Commerce 2021,” a study put out by IAB Spain and Elogia, the distinction between e-tail and physical retail has blurred this year in Spain to the point of indifference for 58 percent of the country’s consumers. This is an increase of six percentage points from last ...

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    A 13% rise in bike sales limits the Austrian sports market’s drop to 1%


    Pointing to the strongly diverging business development for Austrian retailers (depending on location and product range focus), the national Association of Sporting Goods Manufacturers and Suppliers (VSSÖ) provided a first summary for the full year 2020 and the winter season Q4, 2020, and Q1, 2021.

  • German e-commerce grows strongly, marketplaces on the rise


    Figures published for the second quarter of 2021 by the German e-commerce and mail order trade association, BEVH, show an unbroken overall trend toward e-commerce and the use of online marketplaces for all types of goods in Germany, even though restrictions on brick-and-mortar retailing have been eased. After a strong ...

  • Intersport Austria emerges reinvigorated in H1


    Intersport Austria had to report a drop in sales of almost ten percent for the first half of 2021, yet the cooperative is optimistic about the year as a whole, as long as trade and borders remain open. Despite long retail lockdowns and a largely lost ski season earlier this ...

  • Decathlon sends its first American athlete ambassadors to the Olympics


    Decathlon has announced that two of its sponsored athletes, Jamal Hill (paralympic swimming) and Robyn Stevens (race walking), have qualified for the Tokyo Summer Olympics and will be the first Team USA athletes to represent the French brand at the Olympic Games. After being postponed due to the Covid-19 pandemic, ...

  • The Athlete's Foot

    Intersport sells The Athlete's Foot


    The board of Intersport International Corp. (IIC) had already decided one year ago to initiate a search for a new owner of The Athlete’s Foot (TAF), the sports lifestyle footwear banner that it acquired in 2012. The Swiss-based owner of the big Intersport brand has finally picked the Arklyz Group, ...

  • Decathlon begins renting sporting goods in Russia


    Decathlon has installed 40-feet containers in several city parks in St. Petersburg where customers can rent some of the company’s sporting brands.

  • Peloton opens a store in Leipzig


    Peloton Interactive continues to expand its presence at retail in Germany, one of the few foreign markets currently under its radar. It has opened its eighth German store in the city center of Leipzig, replacing a former pop-up area in the local department store of Breuninger. Located in the Specks ...

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    JD upgrades its forecast, reinstates the CEO role


    Confirming a report that came out in The Sunday Times in May, which had been initially denied, Peter Cowgill, executive chairman and CEO of JD Sports Fashion, revealed a plan to divide his role before the next annual general meeting of the company one year from now, adding that “a ...

  • Decathlon launches its marketplace in the U.K.


    Decathlon UK has reportedly launched its own marketplace, offering domestic brands such as Donda Cycling and Pendle Bike Racks as well as items by international brands such as Adidas and Speedo. As previously reported, Decathlon is rolling out its marketplace in various European countries. It launched its first marketplace in ...

  • Sports Direct aims to open flagships in all European capitals


    Sports Direct is considering acquisitions as a way to build up its presence in Europe, according to the Financial Times. It is also looking at opening flagship stores in “all” capital cities in Europe, similar to the one it has just inaugurated on London’s Oxford Street, as part of a ...

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    JD Sports Fashion on track to acquire Deporvillage


    Deporvillage has found a buyer. As we reported in January, the owners of this international sports e-tailer based in Catalonia had engaged a financial advisor with a view toward selling a majority stake. JD Sports Fashion has since stepped in through its controlled holding company in Spain, the Iberian Sports ...

  • JD reportedly buys a young women’s apparel brand


    In a further move into the local young fashion market, JD Sports Fashion has acquired Missy Empire, a fast-fashion e-tailer based in Manchester, according to Drapers, which indicates the possibility that its women’s apparel collection will be offered in JD Sports’ stores and on its website in 2022. The group ...

  • Decathlon's sales fell by 10.7% in Spain in 2020


    Decathlon’s sales in Spain fell last year by 10.7 percent to €1,526 million including VAT, due to Covid-related restrictions, but the online channel grew by 126 percent to represent 18 percent of the total turnover. The number of stores rose by two to a total of 174, but their sales ...

  • Austria’s Gigasport chain earns Sport 2000’s Profi seal


    Gigasport, one of the bigger members of Sport 2000 Austria, is implementing the specialized “profi” concept of the buying group in all its 18 stores in the country. A seal of quality has been given by the buying group for all Gigasport stores in the areas of mountain, ski, bike ...

  • Foot Locker Europe partners with drop-shipping expert


    Foot Locker Europe has signed a four-year deal with CommerceHub to help expand its product assortment and create a more efficient supply chain for its Foot Locker and Sidestep banners in 18 countries. It will do so through the drop-ship network of CommerceHub, a leading cloud-based e-commerce enablement platform with ...

  • Skechers opens a flagship in Berlin


    Skechers USA is building up its own network of mono-brand stores in Europe strongly. After setting up a flagship store in Munich last year, it is opening another flagship of 1,000 square meters in a very central area of Berlin. Located on the Tauentzienstrasse in front of the Kaiser-Wilhlem-Gedächtnis Church ...

  • Intersport launches “Überwissen” campaign in Germany


    In a new marketing campaign that ironizes the hyper-knowledge owned and shared by its staff on the sales floor, Intersport Germany celebrates the re-opening of its retail partners’ stores after a long lockdown. The “Überwissen” (= something like “superior knowledge”) video directed by Pat Boriello shows the origin of a ...

  • Fast-growing Time2padel expands in Italy, Sweden and Chile


    Time2padel, a Spanish pádel retailer which also owns the Padelmania banner, is embarking on a major international retail expansion through franchises and “corner” shops at pádel clubs, according to a report in CMDsport. This year in Italy it will be adding two new franchises, in Naples and Palermo, to the ...

  • Fútbol Emotion partners with Nike for a deal with the Huesca club


    Fútbol Emotion and Nike have signed a joint deal with the SD Huesca football club, which plays in La Liga. For the next four seasons, Fútbol Emotion will be supplying Nike apparel to the men’s, women’s and youth divisions of the club, along with its staff and the Fundación Alcoraz, ...

  • Sports Direct opens an “elevated” flagship store in London


    As part of the chain’s “elevation strategy,” Sports Direct is reopening its flagship store on London’s Oxford Street, which it inaugurated in 2014, after a major £10 million (€1.2m-$1.4m) refurbishment carried out in the last six months during the recent Covid-related retail lockdowns. Two other flagship stores are due to ...

  • Decathlon Quechua

    Decathlon rolls out its marketplace in Europe


    Decathlon is making a soft launch of its new online marketplace in Spain, Germany and the U.K., after a satisfactory response to a test that started in Belgium in December to complement its offer of private label items. The Spanish project is starting with a selection of about 30 brands ...

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