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      <news:title>PUMA’s biggest World Cup kit roster in 20 years</news:title>
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      <news:publication_date>2026-06-03T17:21:00+01:00</news:publication_date>
      <news:title>Afydad reelects De la Dehasa</news:title>
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      <news:title>The brands skipping the World Cup on purpose</news:title>
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      <news:title>Asics and Montana Sport to end distribution agreement</news:title>
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      <news:publication_date>2026-06-03T11:22:00+01:00</news:publication_date>
      <news:title>Li-Ning signs Curry. The game changes. Our analysis.</news:title>
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    <loc>https://www.sgieurope.com/retail/sports-direct-launches-world-cup-2026-retro-campaign/121438.article</loc>
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      <news:publication_date>2026-06-02T13:51:00+01:00</news:publication_date>
      <news:title>Sports Direct launches World Cup 2026 retro campaign</news:title>
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    <loc>https://www.sgieurope.com/people/lenzing-promotes-coo-kasperkovitz-to-ceo/121437.article</loc>
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      <news:publication_date>2026-06-02T13:08:00+01:00</news:publication_date>
      <news:title>Lenzing promotes COO Kasperkovitz to CEO</news:title>
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    <loc>https://www.sgieurope.com/trade-shows/sportsdays-fs-2027-200-brands-one-market-two-days/121436.article</loc>
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      <news:publication_date>2026-06-02T12:48:00+01:00</news:publication_date>
      <news:title>Sportsdays FS 2027: 200 brands, one market, two days</news:title>
      <news:keywords>Trade Shows</news:keywords>
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    <loc>https://www.sgieurope.com/people/intersport-schweiz-lands-top-employer-ranking/121435.article</loc>
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      <news:publication_date>2026-06-02T11:45:00+01:00</news:publication_date>
      <news:title>INTERSPORT Schweiz lands top employer ranking</news:title>
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    <loc>https://www.sgieurope.com/consumer/female-participation-reorders-the-us-golf-market/121434.article</loc>
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      <news:publication_date>2026-06-02T11:32:00+01:00</news:publication_date>
      <news:title>Female participation reorders the US golf market</news:title>
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    <loc>https://www.sgieurope.com/product/oura-small-ring-large-ambitions/121427.article</loc>
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      <news:publication_date>2026-06-02T09:59:00+01:00</news:publication_date>
      <news:title>Oura: small ring, large ambitions</news:title>
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    <loc>https://www.sgieurope.com/the-turquoise-mcdonalds-that-inspired-nike-drop/121425.article</loc>
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      <news:publication_date>2026-06-02T08:15:00+01:00</news:publication_date>
      <news:title>The turquoise McDonald’s that inspired Nike drop</news:title>
      <news:keywords>Marketing</news:keywords>
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    <loc>https://www.sgieurope.com/sporting-events/fifa-settled-for-a-third-of-its-ask-in-india/121426.article</loc>
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      <news:publication_date>2026-06-02T08:14:00+01:00</news:publication_date>
      <news:title>FIFA settled for a third of its ask in India</news:title>
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