All Nordica articles
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News briefsTecnica Group confirms previous year's record results
Tecnica Group sustained its strong performance through a market and product diversification strategy amidst post-pandemic challenges. Despite prevailing uncertainties, the group showcased resilience in 2023, maintaining its growth trajectory initiated in 2020, which saw double-digit expansion in 2021 and 2022. The fiscal year 2023 concluded with sales totaling €540 million ...
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ArticleProgress in ski boot recycling; call for collaboration
Source: Dalbello Dalbello LIFE ReSkiBoot Italian ski boot brand Dalbello celebrated the conclusion of its EU-funded LIFE ReSkiBoot project this February. The stated aim of this LIFE project was to produce and market 1,000 high-quality, competitive ski boots made from around 90 percent recycled secondary raw materials. ...
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News briefsNordica launches US Connect Tour
Nordica announced The Connect Tour for the US market, a multi-resort national tour for women to help connect and build communities through group ski days. “Skiing makes people feel alive. We want to share that joy with others and help them connect with a new ski buddy,” explains Carly Driscoll, ...
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Infographics & DataBrand standings at the end of the FIS 2022/23 season
To mark the end of the ski season, we’re sharing the brand standings of the FIS Alpine 2022/23 competition and discuss why brands sponsor winter sports.
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ArticleTecnica Group with new racing sport management
Source: Tecnica Group Manfred Mölgg and Jörg Ruedl Italy-based Tecnica Group has reorganized its racing department. Jörg Ruedl, who has been area sales and product manager for accessories and licensing at Nordica for 10 years, has taken over the position of racing business manager. Manfred Mölgg, a ...
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ArticleTecnica Group wraps up record financial year
According to its 2022 financial statements just published, Italy’s Tecnica Group looks back on the highest results in its history, with sales of €561 million, up 21 percent year-on-year. Adjusted Ebitda amounted to €94.5 million, up 14 percent compared to FY2021. In 2022, the company also posted a consolidated operating ...
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News briefs
Former Nordica president Franco Vaccari has passed away
Source: private Franco Vaccari Franco Vaccari, a former shareholder of the Tecnica Group, passed away unexpectedly on March 11, 2023, at 83, according to Tecnica Group information. Vaccari was one of the most important entrepreneurs in the history of the so-called Sportsystem district of Montebelluna in the ...
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ArticleRecycle Your Boots: Tecnica Group’s recycling project aims at closing the loop
The Tecnica Group is committed to closing the circle of ski boot life cycles: 4,200 ski boots have already been collected, dismantled and recycled into new products in the first year since autumn 2021 of the group’s “Recycle Your Boots” (RYB) project.
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News briefs
Nordica builds new North American sports marketing team
Nordica is establishing a new North American sports marketing team to serve as the foundation for optimized communications and service to the North American race, freeski and pro communities. Nordica’s Joe Cavallaro will lead the newly formed team and implement an advanced promotional strategy to support sell-in and sell-out activities. ...
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News briefs
Tecnica goes partly direct in the U.K.
After 17 years of collaboration, the Tecnica Group has decided to stop working with a distributor in the U.K. and Ireland for the Blizzard, Tecnica and Nordica brands, using sales agents instead. The current distributor, TKC Sales, will deliver the autumn/winter 2020 collections as planned, with the ...
