Product & Marketing

Adidas’ official World Cup match ball features connected ball technology

2022-07-01T12:07:00

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Source: Adidas

Adidas’ Official Match Ball of the FIFA World Cup™ 2022 (“Al Rihla“) will feature new technology that provides match officials with unprecedented data and information to make faster and more accurate decisions. As a result, Al Rihla will provide video match officials with accurate data in real-time. Combined with player ...

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