Arena signs up a young Alaskan Olympic champion

2021-11-19T18:15:00

Arena announced a sponsorship contract with Lydia Jacoby, the phenomenal 17-year-old Olympic breaststroke champion. It is described as the first such deal signed since the U.S. National Collegiate Athletic Association (NCAA) imposed its new NIL (name, image and likeness) rules last July 1st. Jacoby surprised everybody when she won the ...

Already an SGI Europe subscriber? Sign in here

It’s time to get you onboard. Subscribe today!

Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
Highly trusted business information you can rely on to make important decisions
Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

JOIN TODAY!

To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more