Arena signs up a young Alaskan Olympic champion

Lydia Jacoby_014

Arena announced a sponsorship contract with Lydia Jacoby, the phenomenal 17-year-old Olympic breaststroke champion. It is described as the first such deal signed since the U.S. National Collegiate Athletic Association (NCAA) imposed its new NIL (name, image and likeness) rules last July 1st. Jacoby surprised everybody when she won the ...

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