Product & Marketing

Arena signs up a young Alaskan Olympic champion

2021-11-19T18:15:00

Lydia Jacoby_014

Arena announced a sponsorship contract with Lydia Jacoby, the phenomenal 17-year-old Olympic breaststroke champion. It is described as the first such deal signed since the U.S. National Collegiate Athletic Association (NCAA) imposed its new NIL (name, image and likeness) rules last July 1st. Jacoby surprised everybody when she won the ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.