Macron has agreed a new technical partnership agreement with Sheffield Wednesday F.C. starting from the 2021/22 season. The previous technical sponsor was Elev8. The Italian sportswear firm will provide the English club with matchday kits, technical training and travel wear as well as a merchandising line for the first team and academy. Sheffield Wednesday was founded in 1867 as an offshoot of The Wednesday Cricket Club and is one of the oldest football clubs in the world. It is one of the 12 clubs that created the Football Alliance and won the inaugural season of the championship. The club will compete in the English Football League One in the upcoming season.