Product & Marketing

​Nike becomes apparel partner of the Big Bash League

2021-06-28T16:18:00

Nike and Cricket Australia have agreed a new deal that makes Nike the official apparel partner of the Big Bash League (BBL), an Australian professional franchise Twenty20 cricket league, for the 2021/22 season. Nike takes over the apparel partnership from Majestic, the company sold by VF Corp to Fanatics four ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.