Puma has launched a limited-edition collection of women’s activewear in collaboration with Goop, a wellness and lifestyle brand founded by the American actress and singer Gwyneth Paltrow. The collection comprises clothing, sneakers and training accessories that can be worn anytime. The actress started Goop as a weekly newsletter in 2008. The Puma x Goop collection was launched on July 8 exclusively in the online shops of Goop and Puma as well as in the Goop store in the 48-year-old actress’ hometown of Los Angeles.