Zwift, the global virtual cycling and running training platform, has been named as the presenting partner of the new women’s edition of the Tour de France cycling race, organized by Amaury Sports Organisation (ASO). The inaugural edition of the women’s cycling event, which will be known as the Tour de France Femme avec Zwift, is scheduled to take place on July 24-31, 2022, the week following the men’s Tour, starting from the Champs-Élysées in Paris. Under the terms of the agreement, Zwift will sponsor the new women’s cycling event for four years. The online fitness platform and ASO previously worked together last year to stage the first-ever Virtual Tour de France.