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    Castore and Reiss launch activewear collection


    Castore and UK fashion retailer Reiss have unveiled a new collaborative collection, introducing a hybrid lifestyle sportswear line. According to Alex McCart, Head of Menswear Buying at Reiss, the new collection goes beyond traditional athleisure by “combining our design principles with Castore’s technical fabrications to create the ultimate activewear collection.” ...

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    Lucas Braathen and Atomic launch limited Redster edition


    Source: Atomic Redster X9RS Revoshock S Luci, limited to 50 pairs Former Norwegian ski racer Lucas Braathen, who won the slalom globe last season, and Atomic have presented the Redster X9RS Revoshock S Luci in a limited edition. The exclusive version, limited to just 50 pairs, ...

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    Is there a revolution happening in road helmets?


    There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...

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    Swedish concept store Ka-Yo launches its own collection


    Ka-Yo, a Swedish concept store renowned for its exclusive curation of sportswear and equipment, is taking a significant step forward by creating its inaugural collection named Ka-Yo-Prototype_001. Debuting its first collection during Paris Fashion Week, the Stockholm-based store aims to craft sporty and high-performance apparel and accessories inspired by the ...

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    Adidas partners with Bumble to tackle “gymtimidation”


    Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...

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    Adidas revamps classic Predator boot


    In 1994, Adidas introduced the inaugural Predator football boot. Fast forward three decades and the iconic franchise is getting a fresh lease on life with a modern reinterpretation. On Jan. 16, Adidas is set to unveil three revamped models of the shoe, each available in the classic black, white and ...

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    Intersport Austria motivates children and teenagers to do more sport


    To mark its 60th anniversary, Intersport Austria wants to motivate children and teenagers to participate in sports with specific activities because the foundation for a sporty and healthy future is laid at toddler and primary school age. Source: Intersport Austria Thorsten Schmitz, Managing Director Unfortunately, however, the ...

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    Geographic mislabeling at Boohoo


    Boohoo appears to have put “Made in the UK” labels on perhaps thousands of articles of clothes that were manufactured in southern Asia (Pakistan, for example), as we have learned through Business of Fashion. The original – and presumably correct – labels were removed and replaced last year at the ...

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    Russia faces 50% increase in prices for European sporting goods


    In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...

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    Ugg expands sustainability-oriented Regenerate collection


    California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...

  • Stiga-Sports-padel
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    Stiga Sports aims to revolutionize padel, launches angular racket


    For decades, Swedish Stiga Sports has been at the forefront of crafting world-class table tennis rackets. Their latest groundbreaking innovation, dubbed Cybershape, initially made waves in the table tennis scene with its distinctive angular design. This edgy racket shape is engineered to provide players with a larger hitting surface, an ...

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    Vivobarefoot, Balena present 3D-printed, customized and fully compostable shoe


    Source: Vivobarefoot Vivobarefoot VivoBiome UK-based footwear and lifestyle brand Vivobarefoot has announced a partnership with Tel Aviv-based circular economy startup Balena, founded in 2020. The aim is to produce shoes that are made-to-order and made-to-measure locally and are compostable and recyclable thanks to Balena’s BioCir®flex range of ...

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    Fila launches Fila+, appoints Lev Tanju as Creative Director


    Source: Fila Introducing Fila+ with Lev Tanju at the creative forefront Fila is stepping into a new era with the launch of Fila+, a brand-new line aimed at weaving the company’s rich history into a modern design. Leading this ambitious project is London-based creative force Lev Tanju, ...

  • csm_BOSS_Noma_Noha_Akugue_and_Ella_Seidel_S_1c2bfff635
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    Boss signs two new tennis ambassadors


    Boss is making further strides in the world of tennis, announcing two new ambassadors, Noma Noha Akugue and Ella Seidel. According to the German fashion brand, Akugue and Seidel have already established themselves as players worth watching more closely. Just in time for the Australian Open, the two German tennis ...

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    Fila deepens commitment to pickleball


    Fila is doubling down on pickleball. Since 2019, when the company released its first shoe designated for the sport, it has been pushing to get into the pickleball market. With the release of its new Volley Burst shoe model, the company now claims to be “at the forefront of performance ...

  • Balenciaga-football
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    Balenciaga’s new collection inspired by football


    Luxury fashion house Balenciaga has launched a limited series of clothes and accessories, including hats, scarves, jerseys, tracksuits, sweatpants and hoodies, inspired by the world of football. The collection is characterized by logos reminiscent of on- and off-duty uniforms worn by football teams during both gameday and off the pitch. ...

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    Adidas uses its Airchill technology in a tennis range


    Source: Adidas New Melbourne tennnis collection with Airchill To mark the start of the 2024 Grand Slam tennis season, Adidas has unveiled its spring/summer 2024 Melbourne apparel collection, for which it used, for the first time in a tennis range, its Airchill material technology. Airchill involves loose-knit ...

  • Polar-Sennheiser
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    Polar opens its ecosystem to other product segments


    Polar Electro has unveiled a new partnership with the German premium audio brand Sennheiser. Sennheiser’s new fitness-focused Momentum Sport earbuds will be powered by Polar, which means it’s offering wearers access to Polar’s suite of biosensing capabilities and enhanced guidance for fitness and wellbeing. The earbuds will provide more than ...

  • SunnyFit
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    SunnyFit releases free fitness app


    In over two decades, California-based Sunny Health & Fitness has had profitable growth in the fitness industry. Now, they are releasing SunnyFit, a free fitness app built on their own products. The goal of the fitness app is to “reshape the way individuals engage with their health and well-being.” However, ...

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    On Holding plans further expansion, but no Tiger signing


    Swiss company On Holding, which had a phenomenal 2023 in terms of sales and profitability growth, is promising to unleash a plethora of new products over the next 10 to 24 months and be a player at the Paris Games (including new uniforms for the Swiss National Team) this summer, ...