Building up on the positive experience gained through its international online sales meeting last May, Schöffel has opened a “Digital Brand Space,” making its entire brand world a virtual experience that will be developing all year ’round. The German sports apparel company’s retail partners can enter the digital, three-dimensional space at any time and from anywhere in the world to access information and photo and video material from the brand’s collections. The brand space was designed and developed by Meplan, the Munich-based exhibition booth builder that has set up its physical trade show booths for many years.
Schöffel, which will also be one of the exhibitors at the new ISPO Munich Online fair next month, invites its retail partners to enter the Digital Brand Space like a virtual trade show booth or showroom. The offer is divided into the four focus areas of Outdoor, Bike, On-Piste/Ski & TeamWear and Off-Piste/Ski. The user can watch videos with additional information provided by the product managers or designers. Brand partners will also find additional content such as a sell-in film, a fashion show and background information on the design and technologies used in the products. They also can download the order books.
Schöffel is already making plans to further develop the Digital Brand Space technologically in the future, adding features like the integration of avatars or a direct link to its order platform. The content is also designed to be used for other channels simultaneously, for example on the Schöffel website or when addressing consumers in the physical store.