Switzerland joins the retail lockdown
Joining Germany and Austria, the Swiss government has ordered the closure of all non-essential physical shops, starting on Monday, Jan. 18. The Swiss ban will last through the end of February, affecting all kinds of sports shops, many of which work a lot with winter sports. However, many Swiss ski ...
Google says it has closed Fitbit’s takeover
In a post on its blog, Google announced on Jan. 14 the closing of its acquisition of Fitbit, which has thus been delisted from the New York Stock Exchange. The announcement was timed to follow a deadline of Jan. 13 that the U.S. Justice Department had set for its approval ...
Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...
Stream Hatchet reports on streaming and e-sports
Stream Hatchet – the data analytics arm for streaming and gaming of the Canadian company Engine Media – has released its industry trend report for 2020. Like home fitness, e-sports appears to have gotten a big boost from the Covid-19 pandemic. According to Stream Hatchet’s CEO, Eduard Montserrat, “video games ...
New technology automatically adjusts iFit workouts to the heart rate
Icon Health and Fitness has announced that iFit, the patented connected fitness platform that powers its NordicTrack, ProForm and Freemotion equipment, is about to release the iFit Active Pulse, a new patent-pending technology that allows a member’s heart rate to automatically tailor the treadmill’s speed and incline. The new technology ...