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More than 6,000 visitors at Oberalp's virtual convention
The first virtual sales conventions organized by Schöffel and Oberalp went better than expected, as we have already reported. We have also learnt in the meantime at at least two other outdoor sporting goods companies, Mammut and Vaude, have also held their own digital sales meetings. Organizing three different “studios” ...
Oberalp holds its first Virtual Convention
The current restrictions on international travel and social contacts are leading Oberalp to organize a ”virtual” sales convention to present the latest products of its brands, which include Salewa, Dynafit, Wild Country, Evolv and Pomoca. The 2020 digital convention, which is to replace the corresponding “physical” events of the past ...
More fairs are cancelled
The Covid-19 pandemic is leading to the cancellation of more and more events because of the need for social distancing. In some cases, organizers are planning or exploring alternative formats that take advantage of the more or less sophisticated tools offered by the internet for the presentation of new products, ...
OR and other shows are cancelled or postponed
Outdoor Retailer (OR) announced in a “letter to the community” that the OR Summer Market, initially scheduled for June 23-25 in Denver, Colorado, had to be cancelled. Marisa Nicholson, senior vice president and show director of OR, wrote that the difficult decision to cancel the 2020 summer show was made ...