Emerald buys PlumRiver for more digital engagement
The trade show industry is seeking new ways to generate revenues and engage its clients because of the damage made to its physical events. Just as the Outdoor Retailer Winter Market is starting its new online edition, scheduled to run from Jan. 6 through March 19, its parent company, Emerald ...
Digital Ispo Munich 2021 is taking shape
As we have already reported, the next Ispo Munich trade show will be in a digital-online mode for the first time in its 50-year history. Running for five days instead of four and accessible 24 hours per day, Ispo Munich Online 2021 is scheduled for Feb. 1-5. Bookings made by ...
How Covid-19 has impacted companies' trade show budgets
It has become commonplace to say that the Covid-19 pandemic has dramatically accelerated trends that were already underway with the digitalization of the economy and society in general. Trade shows have been one the sectors most affected by the phenomenon as restrictions on travel and mass events worldwide prompted them ...
Ispo Brandnew announces its top 10
Ispo Brandnew, purportedly the world’s largest start-up competition for the sporting goods industry, will as usual form part of the next – entirely virtual – Ispo Munich trade show, scheduled for Feb. 1-5. Some 30 young companies – 10 winners and 20 “selected brands” – will introduce themselves, in their ...