Some physical trade shows are cancelled or reinvented
Replicating what has already happened with many summer shows, the organizers of various exhibitions and their clients are rethinking their programs for the next few weeks and months in reaction to an unexpectedly virulent second wave of the coronavirus pandemic in many parts of the world. The Eurobike Special show ...
New timing and phygital formats for various trade shows
Two major Italian trade shows have announced that they will be held in the traditional physical format next January. Pitti Uomo, where several lifestyle-oriented sports brands usually exhibit, will be held in Florence from Jan. 12 to 14, followed by Expo Riva Schuh in Riva del Garda from Jan. 16 ...
Ispo Munich goes hybrid
Messe München has announced that its next Ispo Munich show will be a hybrid event – on-site and digital. It will be smaller and more digital in physical terms, but it will be intended to reach a more international audience through the internet.
Ispo Munich: New hybrid concept for 2021
Ispo.com published an interview with exhibition director Markus Hefter giving insights into the next Ispo Munich, which will open its doors from Sunday, Jan. 31, to Wednesday, Feb. 3, 2021. In the interview, Hefter explains the newly developed hybrid concept of physical and digital participation opportunities.