SIA and SIMA announce new partnership for sustainability and climate action
Snowsports Industries America (SIA), the trade association for the U.S. winter outdoor industry, and the Surf Industry Members Association (SIMA), the official trade association for the surf industry, have announced a partnership on sustainability and climate action in the action sports industry. The upcoming Snow and Surf Industry Sustainability Sessions ...
Can fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
Gorpcore: The trend that could be bigger than athleisure
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
The biggest dates in the sports and outdoor industry this year
Our calendar has the biggest industry dates this year and all the dates you need to plan your sports and outdoor gear social media campaign.