News about distribution within the Sporting Goods industry supply chain


Russian import-replacement campaign faces difficulties


The Russian Industry and Trade Ministry has rolled out a 700 million rubles (€9.5m) program to support the import-replacement trend in the domestic sporting goods market. The authorities plan to encourage local companies to replace sportswear, sporting gear and athletic apparel, which are expected to be in short supply due ...

  • ​Under Armour appoints Indian distributor and plans e-commerce


    Under Armour is moving from its current wholly-owned subsidiary to a distribution model in India, with plans to launch e-commerce operations and double-digit new brick-and-mortar store openings in the country by the end of 2022. Under Armour entered the market in 2019 and is now handing over the reins to ...


    Sumitomo with brand realignment in North America


    In a global alignment strategy, the sports business for Sumitomo Rubber Industries (SRI) will be affiliated under the Dunlop brand umbrella. Roger Cleveland Golf Company, which is SRI’s North American sales company, currently operating as Srixon/Cleveland Golf/XXIO, will now be doing business as Dunlop Sports Americas. Based in Kobe, Japan, ...

  • A founder resigns from Snow Factory


    As CMDsport reports, Xavier Garriga, one of two brothers who founded the company 16 years ago, has resigned from Snow Factory to join The Coaches, a consultancy specialized in sustainability as it applies to management. His stated reason is a desire to return to entrepreneurship. Snow Factory is now under ...

  • Yue Yuen - shoe volume by region

    Comparison of Yue Yuen’s shoe-producing regions by volume


    This exclusive interactive chart compares Yue Yuen’s shoe-producing regions by volume. The chart can be downloaded. This is exclusive data and analysis for Premium Members.

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    Tréndico is entering the phygital era


    Tréndico Group will be taking “all necessary steps” to bring its Atleet and Foot on Mars stores into the “phygital” (physical + digital) realm. Speaking to CMDsport, group CEO Carlos Tejeda laid out the rationale as follows: “The main changes in the market are generated by the consumer, and right ...

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    Avia is returning to Spain


    According to DiffusionSport, Avia is returning to Europe, and specifically to Spain, after an absence of about a decade. To this end, the American brand of athletic footwear has secured a licensing and distribution deal with Sandsock S.L., a firm in Barcelona. Sandsock has since presented Avia’s collection for summer ...

  • Julbo takes over its distribution in Spain, hires an international sales manager


    Julbo is severing ties with Esportiva Aksa, its partner of many years in the Spanish market, and taking charge of its own distribution in the country. To this end, the French optical brand has hired two executives: Brian Sánchez Vigara and Roger Puig Ventura. Julbo is in addition looking to ...

  • PureGym enters the U.S. market


    PureGym, the U.K.-based operator of affordable fitness clubs, has opened its first gym in the U.S., located in Tysons Corner, Virginia. It will be followed by two others shortly in Springfield, Virginia and Elkridge, Maryland. Franchising is a possibility going forward. Memberships start at $9.99, with no long-term contractual obligations. ...

  • New Reebok licensee for Greater China


    Tristate Holdings, a licensee of the Authentic Brands Group (ABG) for its Nautica and Spyder brands, has been selected as the licensee for Reebok in China, Hong Kong, Macau and Taiwan after its takeover from the Adidas Group. It will manage all wholesale and retail operations for Reebok in the ...

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    American Yeti will open a European subsidiary


    Yeti Coolers, a wholly owned subsidiary of Yeti Holdings headquartered in Austin, Texas, has announced that it is planning to set up a European office in Amsterdam. It will be headed up by a new managing director of international operations; Kevin Ross, who served most recently as vice president of ...

  • New Balance goes direct in three more Eastern European countries


    New Balance has further extended its control over the distribution of its products in Europe. It has taken it over from Aspire Sports for the markets of the Czech Republic, Slovakia and Hungary, with effect from Jan. 1. Its business in those three countries will be run by its Polish ...

  • Skechers takes charge of its distribution in the Philippines


    Skechers has taken charge of its distribution in the Philippines through a subsidiary, Skechers USA Philippines. The current distributor, Trendworks International, will continue to sell Skechers products until the end of this year. According to David Weinberg, chief operating officer of Skechers USA, a “dedicated team focused on growth and ...

  • ABG strikes an early deal with the JD group for Reebok


    The Authentic Brands Group (ABG) has secured an agreement with JD Sports Fashion for Reebok to be available for sale in all its 2,850 stores in Europe and North America, including those operating under the JD, Size?, Finish Line, DTLR, Shoe Palace, Sprinter and SportZone and their associated e-commerce platforms.

  • Intersport Spain has sold its HQ


    According to CMDsport, Intersport Spain will be moving out of its headquarters in the city of Rubí, in the province of Barcelona, on Nov. 19. The buying group inaugurated the site in 1989 and has now sold it, for some $5 million, to an as yet unnamed investment fund. It ...

  • Zalando more than triples its fleet of Magazino robots


    Zalando has ordered 20 order picking robots specifically designed for the footwear industry from the German start-up Magazino. Zalando, which has invested in Magazino, initially bought two of the robots called Toru in 2018, before increasing the fleet by an additional six in 2019. Once the latest robots are fully ...

  • Kelme’s Spanish distributor is fighting for life


    According to Diffusion Sport, New Millennium Sports has asked the third commercial court of Alicante, in the Spanish autonomous community of Valencia, to allow it to enter into bankruptcy protection proceedings. The former owner of the Kelme brand, which has a contract for its dstribution in Spain, seeks to avoid ...

  • Snow Factory has a new CEO


    According to CMDsport, Snow Factory has a new CEO in Álvaro Camín, former business director for EMEA and global sales director at Suunto. The appointment is intended to free up the Iberian distributor’s owners, Javier and Alejo Garriga, to strategize digital and operational growth.

  • After 40 years in operation, Spain’s BM Sportech has a new CEO


    José Maria Barcos Martínez, 67, is yielding control of the company he founded 40 years ago, BM Sportech, which still is a major distributor of sporting goods in Spain. His successor as CEO is a 21-year veteran of the company, Alberto Mastral, who will be joining a new executive board ...

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    Promising tennis sales in Europe for H1 2021


    According to Sports Marketing Surveys (SMS), sales of tennis racquets and strings for the first half of this year rose in all eight of Europe’s major tennis markets: Austria, France, Germany, Italy, the Netherlands, Spain, Switzerland and the U.K. Year-on-year growth in volume (45.3%) outpaced growth in value (40.7%), with ...

  • Nike

    While opening another franchise in Spain, Nike works with fewer retailers


    Last year Nike made Italy’s Percassi Group its preferred partner in southern Europe, opening six stores with the Italian firm in Greece, Italy and Portugal as well as a flagship on a major thoroughfare in Barcelona, Paseo de Gracia. According to Palco23, a Spanish news service covering the sports business, ...

  • Revo builds up its golf business in Europe


    Revo Sunglasses has announced the expansion of its Revo Golf division to the U.K. and the European mainland under the leadership of Grahame Jenkins, a 35-year veteran of the golf industry who owns Tee to Green, a monthly golf magazine distributed in all the 400 golf clubs in Ireland. He ...

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    Adidas to double minimum orders by Spanish buying groups


    Next year, according to CMDsport, Adidas will be doubling the minimum order for any Spanish buying groups from €1 million to €2 million.

  • Brooks veteran will lead True Motion into the U.K.


    Hamish Stewart, who has been working with Brooks Running for more than 20 years, has become U.K. country manager for True Motion, a German running shoe start-up. He will be assisted by another former running shoe veteran, Richard Outterside, as account manager. Stewart was instrumental in building up Brooks’ European ...

  • Slinger Bag expands to China


    After striking an agreement with another distributor for Hong Kong and Macau, Slinger Bag has clinched a deal with Powerway Sports to be its exclusive distributor in Mainland China for the next five years. Founded in 1999, Powersports has offices in Shanghai and Xiamen. It has an extensive experience in ...

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    Asics cuts off some European retailers


    Asics has decided to end relations with some retailers in Europe, starting with deliveries planned for January 2022 and afterwards, citing “unprecedented demand for our products,” combined with a challenging Covid-19 situation in many of its production countries.

  • Electric partners with Volcom in Europe


    Liberated Brands Europe, an entity affiliated with Volcom Europe, is partnering with Electric for the distribution of the Californian sport and lifestyle eyewear brand in Europe. The agreement includes the wholesale distribution of Electric’s goggles and sunglasses as well as its e-commerce and marketing operations. The eyewear brand, which is ...

  • 11teamsports expands into the Iberian peninsula


    According to CMDsport, the German football specialist Eleventeamsports has begun operations on the Iberian peninsula with an e-commerce site and is planning to establish a network of franchise stores there over the coming years. Its main competition in Spain is Fútbol Emotion. Founded in 2007, the German retailer and distributor ...

  • Schmidt adds the Kappa license for Austria


    The German Schmidt Group, which has been the licensee of Kappa for Germany since 1999, is taking over the license to the Italian brand for the Austrian market from Alois Wild, adding shoes to the range sold in the country. The Schmidt Group is also Kappa’s licensee for Poland since ...

  • Another Spanish buying group ceases operations


    There are still more buying groups of independent sports retailers in Spain than in any other country, but they are going through rough times. According to CMDsport, one of them, Quorum Sport, having run into financial trouble due to fiscal problems, has ceased operations. This is the second buying group ...

  • Deerfoot stops working for Saucony in Iberia, takes on Diadora


    According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...

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    Enda’s Kenyan shoes land in Europe


    Enda is a special brand of running shoes assembled in Kenya, a country that has become famous for producing some of the world’s greatest distance runners. Started in Kenya four years ago, it is only now beginning to be sold in a few European stores, for the moment only in ...

  • Spain's Festibike cancelled for a second year


    In 2021, for the second year in a row, there will be no Festibike. The annual Spanish consumer-oriented cycling-industry festival – organized by a Portuguese events company called Lastlap – was scheduled for Sept. 10-12 in Las Rozas. Also canceled are the accompanying MTB Marathon and FBK Cyclocross, which were ...

  • New European operation in London for Hero Cycles


    The Indian-based Hero MotoCorp (HMC) group, which claims to be the world’s largest manufacturer of bicycles, has hired an American bike industry veteran, Jeff Weiss, to head up a new subsidiary in London, Hero International (HIT), that is aiming to reach European sales of €300 million by 2026. This would ...

  • Saucony takes charge of its Iberian distribution


    Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...

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    Slinger Bag nearing 40-country distribution


    Slinger Bag, which launched its signature product as recently as the spring of last year, has introduced its combination ball launcher and tennis bag in about 37 countries so far, and it is now planning to introduce similar launchers for pickleball and pádel at some point this year and developing ...

  • Polygiene's new Iberian distributor


    This month Polygiene will begin dealing with the distributor Ravago Chemicals in Spain and Portugal. Ravago Chemicals delivers chemical materials and specialty additives to about 15,000 customers.

  • Slinger Bag finds a distributor for Russia


    Slinger Bag has signed a five-year distribution deal for Russia with Neva Sport, which handles the distribution for Babolat in the country as well. Slinger Bag will be launching its product in the country on April 1. As we have reported over the past few months, Slinger Bag has been ...

  • Bianchi takes over its distribution in France


    Bianchi, the Italian bike company owned by Cycleurope since 1997, is setting up a new “France division” headed up by Christoph Soenen, a French manager who worked previously for Royal Velo France, Mavic, Campagnolo and Ekoï. The brand was previously distributed by the French subsidiary of Cycleurope along with Peugeot ...

  • LTA strikes deal with Slinger Bag’s distributor


    The Lawn Tennis Association (LTA), the governing body for tennis in the U.K., has reached a three-year deal with Framework Sports & Marketing, the exclusive distributor in the country of Slinger Bag. Framework will be supplying the LTA with 20 of Slinger Bags’ combination trolley bag and ball launchers every ...

  • Spalding is switching distributors in Europe


    United Sports Brands is set to become the distributor of Spalding’s basketballs and related equipment for most of Europe. It will be taking over the license from Germany’s Uhlsport, which has held the rights since 2002. According to Patrick Cloots, its senior vice president for international business, United Sports Brands ...

  • New Balance changes distributor for Romania and Bulgaria


    Startline, the Greek distributor of New Balance, will also be responsible for Romania and Bulgaria from Jan. 1, taking over the role from the brand’s Turkish distributor, NBI Giyim. The company says that Startline has done a good job for the brand by creating a strong omni-channel business, including nine ...

  • Head takes over the distribution of some products in Scandinavia


    Head Scandinavia is taking over the distribution of its racquet sports operations in Sweden, Denmark and Finland from GSL, which has had the rights for Sweden since 2010. According to Sportfack, it will be pushing in particular the paddle tennis segment, which is growing strongly in Sweden. Head Scandinavia is ...

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