News about distribution within the Sporting Goods industry supply chain

  • Led Projects

    Led Projects has a new distributor


    Salisport France has become the exclusive distributor for France and Belgium of Led Projects’ court-illumination products for both tennis and pádel. Founded as recently as 2021, Salisport says it is the top company in France for court maintenance.

  • Atom

    Atom selling 50% abroad in its first year


    Atom ended its first year of operation with €2.4 million in sales, according to Diffusion Sport, which spoke with the running-shoe brand’s sales director, Antonio Sáenz, at last month’s Micam show. Half of the total consists of export sales, particularly in the U.S., Canada and Mexico, with the Czech Republic, ...

  • UYN

    UYN hires new distributor for Spain, Portugal


    UYN (Unleash Your Nature) has hired Mega Sport to handle its distribution in Spain and Portugal.

  • YouTube

    YouTube expands e-commerce features


    YouTube is to introduce shopping features to its video feature “Shorts” service, according to Reuters. The streaming service is also testing new commission schemes for influencers who sell products through links in videos. The feature is initially being tested with eligible creators in the U.S. and will allow them to ...

  • UK

    Another strike at the largest port in the U.K.


    The second strike in a few weeks at the Port of Felixstowe could put further strain on supply chains. The union called a nine-day strike on Tuesday Sept. 27. The Port of Felixstowe is the largest port in the U.K. Already last month, about 1,900 port employees participated in a ...

  • AllStars-StarChevron_ph_courtesy-of-converse

    Progred to distribute Converse accessories in Iberia and France


    Until now the brand’s retail partner for Iberia – especially 20 El Corte Inglés locations – Progred Group has struck a deal with Converse to expand its distribution for the brand to accessories in Spain, Portugal, France and Andorra. These are to be sold through the major retailers of fashion, ...

  • Intersport_LOGO

    An interview with Intersport’s new chairwoman


    Intersport International’s new chairwoman, Corinne Gensollen, has granted an interview to sport-guide.com. She is the first woman to hold the post and has been replaced as general manager of Intersport France by Sylvain Darracq.

  • Tecnosport to distribute Biody Xpert


    Tecnosport has signed a deal to launch and serve as the exclusive distributor and vendor of Biody Xpert, according to CMDsport. Produced by the French company Aminogram, Biody Xpert is a portable, wireless device that measures body fat, the mineral content of bones, metabolic-protein mass, intra- and extracellular water levels, ...


    Decathlon partners with Zeus Labs for U.K. distribution


    Decathlon has chosen London-based start-up Zeus Labs to help handle its U.K. freight. Zeus now reportedly handles nearly half of all the retailer’s restocking in the U.K. Zeus was founded by Jai Kanwar and Clemente Theotokis in 2019. It’s a digital freight platform with a vision to drive efficiency in ...

  • Under Armour

    UA revamps retail in Spain, opens brand store


    Under Armour (UA) has opened its first own store in Spain, according to CMDsport. Located at the Westfield La Maquinista mall in Barcelona, the store covers 450 square meters and sells men’s and women’s apparel, shoes and accessories for fitness, running, basketball and other sports.

  • Russell Athletic

    Russell Athletic returns to Spain


    Russell Athletic is returning to Spain, after a few years’ absence, with a sell-in for the Iberian Peninsula for spring/summer 2023, according to CMDsport. The brand’s distributor, Proged, is working up a marketing campaign for this year’s collection, which, under the Eagle R line, veers toward streetwear for 16- to ...

  • Unbenannt2

    Intersport South East Europe opens new 25,000-sqm logistics center


    The Intersport South East Europe subsidiary, based in Greece, has opened its new logistics center, run by Trade Logistics S.A. (both companies belonging to the Fourlis group). The new 25,000-square-meter facility in Oinofyta/Boeotia is a fully automated distribution and storage center delivering to Greece, Romania, Bulgaria and Cyprus. The new ...

  • michael-parulava-L4jrg4c7928-unsplash

    Russian import-replacement campaign faces difficulties


    The Russian Industry and Trade Ministry has rolled out a 700 million rubles (€9.5m) program to support the import-replacement trend in the domestic sporting goods market. The authorities plan to encourage local companies to replace sportswear, sporting gear and athletic apparel, which are expected to be in short supply due ...

  • ​Under Armour appoints Indian distributor and plans e-commerce


    Under Armour is moving from its current wholly-owned subsidiary to a distribution model in India, with plans to launch e-commerce operations and double-digit new brick-and-mortar store openings in the country by the end of 2022. Under Armour entered the market in 2019 and is now handing over the reins to ...


    Sumitomo with brand realignment in North America


    In a global alignment strategy, the sports business for Sumitomo Rubber Industries (SRI) will be affiliated under the Dunlop brand umbrella. Roger Cleveland Golf Company, which is SRI’s North American sales company, currently operating as Srixon/Cleveland Golf/XXIO, will now be doing business as Dunlop Sports Americas. Based in Kobe, Japan, ...

  • A founder resigns from Snow Factory


    As CMDsport reports, Xavier Garriga, one of two brothers who founded the company 16 years ago, has resigned from Snow Factory to join The Coaches, a consultancy specialized in sustainability as it applies to management. His stated reason is a desire to return to entrepreneurship. Snow Factory is now under ...

  • Yue Yuen - shoe volume by region

    Comparison of Yue Yuen’s shoe-producing regions by volume


    This interactive chart compares Yue Yuen’s shoe-producing regions by volume. The chart can be downloaded. This is exclusive data and analysis for Premium Members.

  • Trendico-Atleet-FootOnMars

    Tréndico is entering the phygital era


    Tréndico Group will be taking “all necessary steps” to bring its Atleet and Foot on Mars stores into the “phygital” (physical + digital) realm. Speaking to CMDsport, group CEO Carlos Tejeda laid out the rationale as follows: “The main changes in the market are generated by the consumer, and right ...

  • Bildschirmfoto 2022-02-21 um 16.24.06

    Avia is returning to Spain


    According to DiffusionSport, Avia is returning to Europe, and specifically to Spain, after an absence of about a decade. To this end, the American brand of athletic footwear has secured a licensing and distribution deal with Sandsock S.L., a firm in Barcelona. Sandsock has since presented Avia’s collection for summer ...

  • Julbo takes over its distribution in Spain, hires an international sales manager


    Julbo is severing ties with Esportiva Aksa, its partner of many years in the Spanish market, and taking charge of its own distribution in the country. To this end, the French optical brand has hired two executives: Brian Sánchez Vigara and Roger Puig Ventura. Julbo is in addition looking to ...

  • PureGym enters the U.S. market


    PureGym, the U.K.-based operator of affordable fitness clubs, has opened its first gym in the U.S., located in Tysons Corner, Virginia. It will be followed by two others shortly in Springfield, Virginia and Elkridge, Maryland. Franchising is a possibility going forward. Memberships start at $9.99, with no long-term contractual obligations. ...

  • New Reebok licensee for Greater China


    Tristate Holdings, a licensee of the Authentic Brands Group (ABG) for its Nautica and Spyder brands, has been selected as the licensee for Reebok in China, Hong Kong, Macau and Taiwan after its takeover from the Adidas Group. It will manage all wholesale and retail operations for Reebok in the ...

  • Yeti_Tundra_45_highland_credit_Yeti

    American Yeti will open a European subsidiary


    Yeti Coolers, a wholly owned subsidiary of Yeti Holdings headquartered in Austin, Texas, has announced that it is planning to set up a European office in Amsterdam. It will be headed up by a new managing director of international operations; Kevin Ross, who served most recently as vice president of ...

  • New Balance goes direct in three more Eastern European countries


    New Balance has further extended its control over the distribution of its products in Europe. It has taken it over from Aspire Sports for the markets of the Czech Republic, Slovakia and Hungary, with effect from Jan. 1. Its business in those three countries will be run by its Polish ...

  • Skechers takes charge of its distribution in the Philippines


    Skechers has taken charge of its distribution in the Philippines through a subsidiary, Skechers USA Philippines. The current distributor, Trendworks International, will continue to sell Skechers products until the end of this year. According to David Weinberg, chief operating officer of Skechers USA, a “dedicated team focused on growth and ...

  • ABG strikes an early deal with the JD group for Reebok


    The Authentic Brands Group (ABG) has secured an agreement with JD Sports Fashion for Reebok to be available for sale in all its 2,850 stores in Europe and North America, including those operating under the JD, Size?, Finish Line, DTLR, Shoe Palace, Sprinter and SportZone and their associated e-commerce platforms.

  • Intersport Spain has sold its HQ


    According to CMDsport, Intersport Spain will be moving out of its headquarters in the city of Rubí, in the province of Barcelona, on Nov. 19. The buying group inaugurated the site in 1989 and has now sold it, for some $5 million, to an as yet unnamed investment fund. It ...

  • Zalando more than triples its fleet of Magazino robots


    Zalando has ordered 20 order picking robots specifically designed for the footwear industry from the German start-up Magazino. Zalando, which has invested in Magazino, initially bought two of the robots called Toru in 2018, before increasing the fleet by an additional six in 2019. Once the latest robots are fully ...

  • Kelme’s Spanish distributor is fighting for life


    According to Diffusion Sport, New Millennium Sports has asked the third commercial court of Alicante, in the Spanish autonomous community of Valencia, to allow it to enter into bankruptcy protection proceedings. The former owner of the Kelme brand, which has a contract for its dstribution in Spain, seeks to avoid ...

  • Snow Factory has a new CEO


    According to CMDsport, Snow Factory has a new CEO in Álvaro Camín, former business director for EMEA and global sales director at Suunto. The appointment is intended to free up the Iberian distributor’s owners, Javier and Alejo Garriga, to strategize digital and operational growth.

  • After 40 years in operation, Spain’s BM Sportech has a new CEO


    José Maria Barcos Martínez, 67, is yielding control of the company he founded 40 years ago, BM Sportech, which still is a major distributor of sporting goods in Spain. His successor as CEO is a 21-year veteran of the company, Alberto Mastral, who will be joining a new executive board ...

  • Tennis - Ben Hershey - Unsplash

    Promising tennis sales in Europe for H1 2021


    According to Sports Marketing Surveys (SMS), sales of tennis racquets and strings for the first half of this year rose in all eight of Europe’s major tennis markets: Austria, France, Germany, Italy, the Netherlands, Spain, Switzerland and the U.K. Year-on-year growth in volume (45.3%) outpaced growth in value (40.7%), with ...

  • Nike

    While opening another franchise in Spain, Nike works with fewer retailers


    Last year Nike made Italy’s Percassi Group its preferred partner in southern Europe, opening six stores with the Italian firm in Greece, Italy and Portugal as well as a flagship on a major thoroughfare in Barcelona, Paseo de Gracia. According to Palco23, a Spanish news service covering the sports business, ...

  • Revo builds up its golf business in Europe


    Revo Sunglasses has announced the expansion of its Revo Golf division to the U.K. and the European mainland under the leadership of Grahame Jenkins, a 35-year veteran of the golf industry who owns Tee to Green, a monthly golf magazine distributed in all the 400 golf clubs in Ireland. He ...

  • Adidas_Logo.svg

    Adidas to double minimum orders by Spanish buying groups


    Next year, according to CMDsport, Adidas will be doubling the minimum order for any Spanish buying groups from €1 million to €2 million.

  • Brooks veteran will lead True Motion into the U.K.


    Hamish Stewart, who has been working with Brooks Running for more than 20 years, has become U.K. country manager for True Motion, a German running shoe start-up. He will be assisted by another former running shoe veteran, Richard Outterside, as account manager. Stewart was instrumental in building up Brooks’ European ...

  • Slinger Bag expands to China


    After striking an agreement with another distributor for Hong Kong and Macau, Slinger Bag has clinched a deal with Powerway Sports to be its exclusive distributor in Mainland China for the next five years. Founded in 1999, Powersports has offices in Shanghai and Xiamen. It has an extensive experience in ...

  • Asics-logo

    Asics cuts off some European retailers


    Asics has decided to end relations with some retailers in Europe, starting with deliveries planned for January 2022 and afterwards, citing “unprecedented demand for our products,” combined with a challenging Covid-19 situation in many of its production countries.

  • Electric partners with Volcom in Europe


    Liberated Brands Europe, an entity affiliated with Volcom Europe, is partnering with Electric for the distribution of the Californian sport and lifestyle eyewear brand in Europe. The agreement includes the wholesale distribution of Electric’s goggles and sunglasses as well as its e-commerce and marketing operations. The eyewear brand, which is ...

  • 11teamsports expands into the Iberian peninsula


    According to CMDsport, the German football specialist Eleventeamsports has begun operations on the Iberian peninsula with an e-commerce site and is planning to establish a network of franchise stores there over the coming years. Its main competition in Spain is Fútbol Emotion. Founded in 2007, the German retailer and distributor ...

  • Schmidt adds the Kappa license for Austria


    The German Schmidt Group, which has been the licensee of Kappa for Germany since 1999, is taking over the license to the Italian brand for the Austrian market from Alois Wild, adding shoes to the range sold in the country. The Schmidt Group is also Kappa’s licensee for Poland since ...

  • Another Spanish buying group ceases operations


    There are still more buying groups of independent sports retailers in Spain than in any other country, but they are going through rough times. According to CMDsport, one of them, Quorum Sport, having run into financial trouble due to fiscal problems, has ceased operations. This is the second buying group ...

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