News about distribution within the Sporting Goods industry supply chain

Intersport Spain has sold its HQ


According to CMDsport, Intersport Spain will be moving out of its headquarters in the city of Rubí, in the province of Barcelona, on Nov. 19. The buying group inaugurated the site in 1989 and has now sold it, for some $5 million, to an as yet unnamed investment fund. It ...

  • Zalando more than triples its fleet of Magazino robots


    Zalando has ordered 20 order picking robots specifically designed for the footwear industry from the German start-up Magazino. Zalando, which has invested in Magazino, initially bought two of the robots called Toru in 2018, before increasing the fleet by an additional six in 2019. Once the latest robots are fully ...

  • Kelme’s Spanish distributor is fighting for life


    According to Diffusion Sport, New Millennium Sports has asked the third commercial court of Alicante, in the Spanish autonomous community of Valencia, to allow it to enter into bankruptcy protection proceedings. The former owner of the Kelme brand, which has a contract for its dstribution in Spain, seeks to avoid ...

  • Snow Factory has a new CEO


    According to CMDsport, Snow Factory has a new CEO in Álvaro Camín, former business director for EMEA and global sales director at Suunto. The appointment is intended to free up the Iberian distributor’s owners, Javier and Alejo Garriga, to strategize digital and operational growth.

  • After 40 years in operation, Spain’s BM Sportech has a new CEO


    José Maria Barcos Martínez, 67, is yielding control of the company he founded 40 years ago, BM Sportech, which still is a major distributor of sporting goods in Spain. His successor as CEO is a 21-year veteran of the company, Alberto Mastral, who will be joining a new executive board ...

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    Promising tennis sales in Europe for H1 2021


    According to Sports Marketing Surveys (SMS), sales of tennis racquets and strings for the first half of this year rose in all eight of Europe’s major tennis markets: Austria, France, Germany, Italy, the Netherlands, Spain, Switzerland and the U.K. Year-on-year growth in volume (45.3%) outpaced growth in value (40.7%), with ...

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    While opening another franchise in Spain, Nike works with fewer retailers


    Last year Nike made Italy’s Percassi Group its preferred partner in southern Europe, opening six stores with the Italian firm in Greece, Italy and Portugal as well as a flagship on a major thoroughfare in Barcelona, Paseo de Gracia. According to Palco23, a Spanish news service covering the sports business, ...

  • Revo builds up its golf business in Europe


    Revo Sunglasses has announced the expansion of its Revo Golf division to the U.K. and the European mainland under the leadership of Grahame Jenkins, a 35-year veteran of the golf industry who owns Tee to Green, a monthly golf magazine distributed in all the 400 golf clubs in Ireland. He ...

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    Adidas to double minimum orders by Spanish buying groups


    Next year, according to CMDsport, Adidas will be doubling the minimum order for any Spanish buying groups from €1 million to €2 million.

  • Brooks veteran will lead True Motion into the U.K.


    Hamish Stewart, who has been working with Brooks Running for more than 20 years, has become U.K. country manager for True Motion, a German running shoe start-up. He will be assisted by another former running shoe veteran, Richard Outterside, as account manager. Stewart was instrumental in building up Brooks’ European ...

  • Slinger Bag expands to China


    After striking an agreement with another distributor for Hong Kong and Macau, Slinger Bag has clinched a deal with Powerway Sports to be its exclusive distributor in Mainland China for the next five years. Founded in 1999, Powersports has offices in Shanghai and Xiamen. It has an extensive experience in ...

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    Asics cuts off some European retailers


    Asics has decided to end relations with some retailers in Europe, starting with deliveries planned for January 2022 and afterwards, citing “unprecedented demand for our products,” combined with a challenging Covid-19 situation in many of its production countries.

  • Electric partners with Volcom in Europe


    Liberated Brands Europe, an entity affiliated with Volcom Europe, is partnering with Electric for the distribution of the Californian sport and lifestyle eyewear brand in Europe. The agreement includes the wholesale distribution of Electric’s goggles and sunglasses as well as its e-commerce and marketing operations. The eyewear brand, which is ...

  • 11teamsports expands into the Iberian peninsula


    According to CMDsport, the German football specialist Eleventeamsports has begun operations on the Iberian peninsula with an e-commerce site and is planning to establish a network of franchise stores there over the coming years. Its main competition in Spain is Fútbol Emotion. Founded in 2007, the German retailer and distributor ...

  • Schmidt adds the Kappa license for Austria


    The German Schmidt Group, which has been the licensee of Kappa for Germany since 1999, is taking over the license to the Italian brand for the Austrian market from Alois Wild, adding shoes to the range sold in the country. The Schmidt Group is also Kappa’s licensee for Poland since ...

  • Another Spanish buying group ceases operations


    There are still more buying groups of independent sports retailers in Spain than in any other country, but they are going through rough times. According to CMDsport, one of them, Quorum Sport, having run into financial trouble due to fiscal problems, has ceased operations. This is the second buying group ...

  • Deerfoot stops working for Saucony in Iberia, takes on Diadora


    According to the Spanish trade publication Tradesport, Deerfoot Sport’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid, began establishing operations of its own in Spain in 2014 ...

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    Enda’s Kenyan shoes land in Europe


    Enda is a special brand of running shoes assembled in Kenya, a country that has become famous for producing some of the world’s greatest distance runners. Started in Kenya four years ago, it is only now beginning to be sold in a few European stores, for the moment only in ...

  • Spain's Festibike cancelled for a second year


    In 2021, for the second year in a row, there will be no Festibike. The annual Spanish consumer-oriented cycling-industry festival – organized by a Portuguese events company called Lastlap – was scheduled for Sept. 10-12 in Las Rozas. Also canceled are the accompanying MTB Marathon and FBK Cyclocross, which were ...

  • New European operation in London for Hero Cycles


    The Indian-based Hero MotoCorp (HMC) group, which claims to be the world’s largest manufacturer of bicycles, has hired an American bike industry veteran, Jeff Weiss, to head up a new subsidiary in London, Hero International (HIT), that is aiming to reach European sales of €300 million by 2026. This would ...

  • Saucony takes charge of its Iberian distribution


    Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...

  • Slinger Bag

    Slinger Bag nearing 40-country distribution


    Slinger Bag, which launched its signature product as recently as the spring of last year, has introduced its combination ball launcher and tennis bag in about 37 countries so far, and it is now planning to introduce similar launchers for pickleball and pádel at some point this year and developing ...

  • Polygiene's new Iberian distributor


    This month Polygiene will begin dealing with the distributor Ravago Chemicals in Spain and Portugal. Ravago Chemicals delivers chemical materials and specialty additives to about 15,000 customers.

  • Slinger Bag finds a distributor for Russia


    Slinger Bag has signed a five-year distribution deal for Russia with Neva Sport, which handles the distribution for Babolat in the country as well. Slinger Bag will be launching its product in the country on April 1. As we have reported over the past few months, Slinger Bag has been ...

  • Bianchi takes over its distribution in France


    Bianchi, the Italian bike company owned by Cycleurope since 1997, is setting up a new “France division” headed up by Christoph Soenen, a French manager who worked previously for Royal Velo France, Mavic, Campagnolo and Ekoï. The brand was previously distributed by the French subsidiary of Cycleurope along with Peugeot ...

  • LTA strikes deal with Slinger Bag’s distributor


    The Lawn Tennis Association (LTA), the governing body for tennis in the U.K., has reached a three-year deal with Framework Sports & Marketing, the exclusive distributor in the country of Slinger Bag. Framework will be supplying the LTA with 20 of Slinger Bags’ combination trolley bag and ball launchers every ...

  • Spalding is switching distributors in Europe


    United Sports Brands is set to become the distributor of Spalding’s basketballs and related equipment for most of Europe. It will be taking over the license from Germany’s Uhlsport, which has held the rights since 2002. According to Patrick Cloots, its senior vice president for international business, United Sports Brands ...

  • New Balance changes distributor for Romania and Bulgaria


    Startline, the Greek distributor of New Balance, will also be responsible for Romania and Bulgaria from Jan. 1, taking over the role from the brand’s Turkish distributor, NBI Giyim. The company says that Startline has done a good job for the brand by creating a strong omni-channel business, including nine ...

  • Head takes over the distribution of some products in Scandinavia


    Head Scandinavia is taking over the distribution of its racquet sports operations in Sweden, Denmark and Finland from GSL, which has had the rights for Sweden since 2010. According to Sportfack, it will be pushing in particular the paddle tennis segment, which is growing strongly in Sweden. Head Scandinavia is ...

  • Slinger Bag finds a distributor in Singapore


    Slinger Bag has reached a five-year agreement with Tennis Bot, which will be its exclusive distributor in Singapore. The year-old ball-launcher company is set to begin sales on the island nation by mid-December. Tennis Bot was founded in Singapore and has since expanded elsewhere in Asia-Pacific, distributing the Lobster and ...

  • Shimano adjusts the distribution in Belgium and the Nordics


    Shimano Belgium and Lazer Sport will relocate to a new office in Mechelen, Belgium as of July 1, 2021. Shimano Belgium is a subsidiary of Shimano Benelux while Lazer designs bicycle helmets in Belgium and markets these products globally. While sharing the new facilities, Shimano Belgium and Lazer Sport will ...

  • Two Norwegian distributors join forces


    Spex Holding is acquiring all the shares of two Norwegian wholesale distribution companies, Beach Mountain and Response Nordic. As reported by the Norwegian Sports Industry Association, Invest42, until now the sole owner of Beach Mountain, is becoming a co-owner of Spex. Both Beach Mountain and Response Nordic, which is already ...

  • Puma appoints new distribution GM for EEMEA


    Puma has assigned Johan Kuhlo to a new position as general manager in charge of distribution for Eastern Europe, the Middle East and Africa (EEMEA). Kuhlo, who has been lately the company’s head of corporate strategy and investor relations, will be working out of the German company’s regional hub in ...

  • A new Iberian distribution company, Excens Sports, for Fischer and other brands


    Spain’s Excens Group, which owns several outdoor and bike brands, has moved into wholesale distribution, acquiring the Iberian distribution rights for the Fischer, Smith, Barts, Level and Polaroid brands. To handle them, it has created a distribution company called Excens Sports. The group is planning further expansions of its brand ...

  • Fritschi takes over Marmot’s distribution in Switzerland


    Marmot Mountain is starting a new distribution partnership for Switzerland with Fritschi Swiss Bindings. From Oct. 1, Fritschi will be responsible for all sales activities of the Californian outdoor brand, founded in 1974, from key account management and new customer acquisition to training and education. The liaison offers many mutual ...

  • Nautilus to expand its distribution in EMEA


    Nautilus Inc., owner of the Bowflex, Schwinn, Nautilus and Octane Fitness brands, has signed a deal with a multinational freight company, SEKO Logistics, to expand its distribution in the U.K. and the EMEA region in general. In the fourth quarter of this year SEKO will be expanding into a new ...

  • Tecnica Group reshuffles distribution in Sweden and Norway


    Blizzard and Tecnica will be distributed by J0 Sport in Sweden and by Sport Sensation in Norway, starting from March 2020. Sport Sensation is taking over the distribution in Norway from Ramos, while JO Sports will be taking it over from Scantrade after the delivery of the autumn/winter 2020/21 collections. ...

  • Shimano to handle its own distribution in Spain, Portugal


    Shimano will be overhauling its business in Spain and Portugal on Jan.1 by establishing a subsidiary in the city of Alcobendas, in the autonomous community of Madrid. Shimano Iberia will in turn be establishing a business network of its own for the distribution, commercialization and sale of cycling components and ...

  • POC takes over the distribution in the U.K.


    Boardsport Source reports that POC has established a “Sales Organisation” for the U.K. and hired a country manager, Oliver Coxhead, to oversee it. Sales teams from POC’s office for European sales will be providing back-up. The new arrangements took effect on July 1. The Swedish producer of headwear, eyewear, apparel ...

  • Ultimate Nordic acquires Altra’s distributor


    Ultimate Nordic is taking over Getvital Sports, adding Altra running shoes and Injinji socks and technical running equipment to its portfolio of sports and outdoor products, which also includes Buff, Stanley, LedLenser and Soto. Ultimate Nordic is a Norwegian distributor, formerly called Trygve Alm. Established in 1928, it is a ...

  • Crocs builds new distribution center in the Netherlands


    Crocs will be building a new distribution center in the Netherlands. located in the Dutch city of Dordrecht. It will be the company’s largest European distribution center, covering 35,000 square meters. The project will create 200 to 350 jobs. The distribution center will serve as storage for Crocs’ online store ...

  • Zoggs appoints distributor for German-speaking markets


    Zoggs International has appointed a German firm, Arnold Sports, as its distributor for Germany, Austria, Switzerland and Luxembourg. These markets were previously handled directly by the brand of swimming goggles and swimwear out of its head office in the U.K. Due to uncertainties surrounding Brexit and its effects on ...

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