All Sporting Goods Intelligence articles in Volume 31, Issue 5-6
View all stories from this issue.
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News briefs
Former Sports Direct “elevates” itself
The Frasers Group, the British company previously called Sports Direct International, is implementing in two big ways the “elevation” policy announced by its controversial chief executive and main shareholder, Mike Ashley. It has just acquired a 12.5 percent stake in Mulberry, a British publicly quoted brand of handbags and other ...
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News briefs
New distribution for Hurley in Europe
Hurley’s EMEA business has been taken over as a single entity by David Meire and Javier Carrera, two former Nike employees from Spain, who will manage it through a distribution agreement with the brand’s new owner, a brand management company, Bluestar Alliance. Meire was general manager or vice president at ...
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News briefs
New head for Danish Sportmaster
Sportmaster of Denmark has found a replacement for Sofie Lindahl-Jessen, who recently resigned as chief executive after less than a year in the post. Andreas Holm – a former clerk and manager at the Sportmaster store in Strøget, Denmark – is stepping in and will work to ease the Danish ...
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News briefs
New head for Haglöfs
The Swedish outdoor company Haglöfs has not had a chief executive since November 2019, when Carsten Unbehaun left to become the new CEO of Asics EMEA. The vacancy has finally been filled by its global sales director, Fredrik Ohlsson. In his new role, Ohlsson will continue the brand’s ongoing transformation ...
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News briefs
Tim Boyle is chairman of Columbia
At its meeting of Jan. 24, the board of directors of Columbia Sportswear appointed as its chairman the company’s long-standing president and chief executive, Tim Boyle, who is now 70 years old. He takes the place on the board that was previously occupied by his “tough mother,” Gert Boyle, who ...
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News briefs
Internetstores grows by 30%
Internetstores, a subsidiary of Signa Sports United, recorded total sales of €373 million in 2019. The online retailer reported that its sales increased by 30 percent over the past three years. This online retail platform for bike and outdoor products, which owns the Fahrrad.de, Brügelmann, Bikester, Probikeshop, Campz and Addnature ...
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News briefs
Magasin du Nord expands internationally
Online retailing is developing rapidly in Scandinavia. Magasin du Nord, the Danish department store organization, is planning to open web stores in various parts of Europe, as it did in Sweden in November. This year, according to Berlingske, Denmark’s oldest daily newspaper, it will start with Norway and continue with ...
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News briefs
H&M wins court fight against Adidas
H&M, which is moving more strongly into men’s activewear, has won a long-standing case against Adidas at the Court of Appeal in The Hague, which has ruled that the dual stripe design on its apparel didn’t infringe on Adidas’ three-stripe trademark. The court has also found that the proportions of ...
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News briefs
Nike runs out of Kobe Bryant items
Nike announced on Jan. 28 that the Kobe Bryant merchandise sold through its website had sold out. The company reportedly withdrew the merchandise shortly after the retired NBA star – along with eight others, among them his own daughter, Gianna, and a basketball coach – died in a helicopter crash ...
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News briefs
Boa launched new platform
With the introduction of the H4 platform, Boa Technology, inventor of the Boa Fit System, introduced an extremely robust dial lock platform for snowboard boots at Ispo Munich. The interior of the H4 consists of a revised modular assembly and a newly designed bayonet for extra durability. The release mechanism ...
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News briefs
New Balance offers customized insoles
New Balance will soon be offering a choice of standard or custom insoles for sneakers sold in North America and parts of Asia. The custom soles will be supplied by Superfeet and its collaborator on this venture, the 3D printing arm of HP. The Fitstation by HP + Volumental, a ...
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News briefs
Uvex partners with Tocsen for safety
The German helmet and eyewear specialist Uvex is starting to distribute the eponymous sensor system of Tocsen, a start-up in Freiburg, Germany. Tocsen consists of a fall sensor and app to detect the crash of a helmet wearer. It enquires about the state of the fallen skier, snowboarder or cyclist, ...
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News briefs
New membrane by OutDry’s inventor
Columbia Sportswear acquired OutDry Technologies 10 years ago and decided at the time to restrict the membrane to products under its own brands, such as Columbia and Mountain Hardwear. This compelled OutDry’s more than 50 external customers to look for alternatives. OutDry’s inventor, Matteo Morlacchi, and his brother Luca, who ...
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News briefs
Asics invests in another start-up
Asics has invested in No New Folk Studio, a Japanese start-up that has developed a system to measure and analyze foot movement. The Japanese footwear company will be using Orphe Track, as the system is called, to develop “smart running shoes” that generate data such as gait, stride, foot-strike pattern ...
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News briefs
Adidas will sponsor Leeds
Adidas will replace Kappa in the 2020/2021 season as the kit sponsor of Leeds United. The deal with Kappa was set to expire at the end of this season. It will be the first time that Leeds wears Adidas. Leeds’ kit was previously supplied by Nike, Umbro, Admiral, Asics, Puma, ...
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News briefs
Callaway offers virtual reality
Callaway Golf has announced a partnership with AAA Games Studios, the gaming and virtual reality (VR) experts based in Madrid. AAA Games is the developer and owner of “Golf 5 WIPP,” a proprietary VR technology that simulates the movement of golf clubs and the golfer’s swing, thereby providing an immersive ...
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News briefs
Puma backs beach soccer
Puma has signed a global partnership agreement with Beach Soccer World Wide (BSWW), the organization responsible for the creation and growth of beach soccer. Under the terms of the deal, which has immediate effect, the German sportswear brand will supply uniforms for BSWW officials and entertainment crew, as well as ...
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News briefs
Special collabs by Moncler
Moncler has announced three new collaborations as part of its Genius project. JW Anderson, Jonathan Anderson’s label, is the latest name to be added to the roster of Moncler Genius designers. More unexpectedly, two names from outside the world of fashion have also joined the program. These are Rimowa, the ...
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News briefs
Mammut partners with Powdr
Mammut is entering a long-term partnership with Powdr, an American ski resort operator. The partnership makes the Swiss sports brand the official uniform and clothing supplier for more than 8,000 mountain professionals working at 10 of the Powdr mountain resorts in the U.S. The partnership starts with the 2020/21 winter ...
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News briefs
Première Vision will take place earlier from next year
Première Vision, the world’s leading fair for textiles, will take place earlier from next year. It will be in Paris on Feb. 2-4 and on July 6-8, leaving a smaller time gap with Ispo Munich (Jan. 28-31) and OutDoor by Ispo (June 20-23).