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Asics posts record year and lifts 2026 targets
Sales rose to €4.79 billion in a record year. Europe led revenue while Japan remained the key profit driver. Management targets further growth and margin expansion in 2026.
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IN THE SPOTLIGHT
Asics buys US race registration platforms
The brand takes another step towards building a global race registration empire.
Nike wholesale turnaround extends beyond North America
Nike CEO Elliott Hill expects global wholesale momentum to extend beyond North America after restoring growth there, he told Bloomberg TV.
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
Asics posts record year and lifts 2026 targets
Sales rose to €4.79 billion in a record year. Europe led revenue while Japan remained the key profit driver. Management targets further growth and margin expansion in 2026.
Asics EMEA posts record 2025 revenue
The Japanese brand’s European division saw SportStyle surge 44% while maintaining #1 position in performance running across five key markets.
Mizuno is doing well: Margins at record levels
The Japanese sporting goods group achieved record nine-month sales of €1.15 billion, up 6.8 percent year-on-year, as profitability hit new highs.
Kiabi launches new Ekstract sportswear line
The French retailer’s new technical sportswear line targets everyday athletes with accessible pricing across Europe.
Nike entrusts its Indian e-commerce to Nykaa
The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.
Anta to open a first US store
The world’s third-largest sportswear brand marks its US retail debut 13 February with NBA All-Stars at a ribbon-cutting ceremony.
UK Gym Group raises guidance, speeds growth
The budget fitness chain exceeded opening targets and now projects earnings above consensus, backing the push with a £10m share buyback.
Largest sports-buyout fund yet closes at $1.2bn
Otro Capital’s inaugural fund more than doubles its $500m target, with investments already made in Alpine F1, Two Circles and FlexWork.
Nike wholesale turnaround extends beyond North America
Nike CEO Elliott Hill expects global wholesale momentum to extend beyond North America after restoring growth there, he told Bloomberg TV.
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Claire Wood Named Vice President, Footwear Product Strategy at Brooks Running
Industry veteran returns to Brooks in newly created role to strengthen footwear innovation and product-to-market execution after strong 2025 revenue growth.
NFL Spain hires DAZN veteran Lina Carlos de Vergara
After building DAZN Spain from launch, the streaming executive takes on the NFL’s expansion challenge in a soccer-dominated market.
Specialty sports maker Fox Factory refreshes board
Specialty sports manufacturer appoints two independent directors and forms transformation committee focused on operational excellence.
Wearable AI ECG: fitness tracker and clinical health monitor
A new collaboration positions AI-driven cardiac analysis as the intelligence layer for wearable sensors, moving fitness tech into clinical diagnostics.
LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
Oakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
Worldly expands Scope 3 emissions tool
Platform now covers sporting goods, footwear, and home goods with primary data instead of estimates for regulatory compliance.
Zalando leads retailer initiative on due diligence data
Eight retailers and two industry bodies streamline human rights reporting with standardized questionnaire and free digital infrastructure.
Sustainability alliance Cascale appoints new CEO
The sustainability alliance taps a leader with global supply chain and nonprofit transformation experience to drive collective climate action.
On Running signs Swiss sprint icon Mujinga Kambundji
World Champion sprinter joins sister Ditaji on On’s global roster as she prepares her competitive comeback.
UA and Dick’s contribute to boom in girls’ flag football
The sportswear brand teams with Dick’s Foundation to fund equipment, coaching and expansion of the growing sport.
Lululemon releases new gym apparel in North America
The athleisure giant debuts PowerLu fabric technology in a collection developed with F1 star Lewis Hamilton.
UFC Gym enters mainland China market
The mixed martial arts organization’s fitness brand targets China’s growing demand for high-performance training and wellness experiences.
Swedish brand Craft opens first China flagship
The Swedish endurance sports brand debuts its Chinese retail strategy with a full-scenario experience store.
adidas x CLOT Chinese New Year collection
Canadian-Hong Kong designer Edison Chen’s CLOT label partners with adidas on Year of the Horse collection.
US ready to cut India tariffs to 18% from 50%
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
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