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ASICS launches global ‘Move Your Body, Move Your Mind’ campaign
ASICS unveils global campaign linking movement to mental wellbeing, featuring reimagined Beach Boys classic to reinforce 75-year founding philosophy.
Market Data & Analysis
Intelligence Insights & Analysis to inform your strategic planning
Analysis: Industry stocks tumble 14% in 2025
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
IN THE SPOTLIGHT
Prowinter 2026: Where winter sports and outdoor converge
Learn more about the event taking place in January in Bozen.
Anta reportedly eyes Pinault’s Puma stake
China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, Reuters reports. The offer, made weeks ago with financing secured, had been expected to exceed €40 per share but talks have stalled.
From pitch to equity – The evolution of Lionel Messi
Messi eyes club ownership post-retirement whilst building a sports-tech investment portfolio through Play Time and production ventures.
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Primark launches 240-piece activewear range
Irish value retailer unveils 240-piece collection with four technical fabrics as retailers from H&M to Marks & Spencer intensify push into athleisure.
H&M Move launched Wellness Edition
H&M Move debuted its Wellness Edition with SculptMove fabric targeting hot Pilates and recovery rituals as fashion-fitness boundaries blur.
UK retailers see best Boxing Day in decade
Boxing Day footfall in the UK jumped 4.4% year-on-year, marking the strongest increase in over a decade despite a sluggish morning start.
Nike sells Rtfkt but retains presence in digital goods
Nike sold NFT brand Rtfkt to an undisclosed buyer in December, whilst facing a class-action lawsuit alleging a “rug pull” on investors.
Anta reportedly eyes Pinault’s Puma stake
China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, Reuters reports. The offer, made weeks ago with financing secured, had been expected to exceed €40 per share but talks have stalled.
Fairfax takes 22% stake in Under Armour
Toronto-based investment firm Fairfax Financial Holdings has disclosed a 22 percent stake in Under Armour, totaling approximately 42 million shares.
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Activist investors reshaped sporting goods in 2025
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
Bank of America downgrades Adidas amid growth concerns
Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.
Tim Cook doubles Nike stake amid turnaround efforts
Apple CEO Tim Cook purchased nearly $3 million in Nike stock, doubling his stake as the sportswear giant navigates a challenging turnaround strategy.
Osaka rejoins IMG after Evolve departure
Four-time Grand Slam champion rejoins agency giant IMG Tennis after brief stint with Evolve, the boutique agency she co-founded in 2022.
JD Sports global MD departs after 30 years
Michael Armstrong has left JD Sports after 30 years, with EMEA general manager Paul Orange promoted to managing director as the sportswear retailer reshapes its leadership structure.
Puma names Nadia Kokni VP Brand Marketing
Puma has appointed former Hugo Boss marketing chief Nadia Kokni to lead global brand marketing, reporting to Chief Brand Officer Maria Valdes.
Reddit’s AI campaigns cut costs for sportswear brands
Reddit’s new AI-powered advertising tool is helping sporting goods brands like Brooks Running slash marketing costs while boosting engagement through automated campaign optimization.
Startup SuperCircle raises $24m for AI waste platform
SuperCircle’s AI-powered platform sorts complex athletic materials, enabling sporting goods brands to build take-back programs and meet circularity goals.
Asian Footwears launches AI platform for demand forecasting
Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.
Exhibition on clean sportswear opens in London Jan. 26
London exhibition showcases 38 innovators redefining performance wear through bio-based materials, circular systems and toxin-free manufacturing.
Japan mandates 25% textile waste cut by 2030
Japan’s Environment Ministry action plan forces sporting goods brands to redesign for circularity as 510,000 tons of textiles go to incinerators annually.
Nine major athletic brands end kangaroo leather use
Adidas, ASICS and New Balance have officially stopped using kangaroo leather, joining six other major brands in a landmark shift for the industry.
Cobra Golf adds new models to 3D printed iron range
Cobra becomes the first major golf equipment manufacturer to offer a complete 3D-printed iron family, spanning players’, players’ distance and game-improvement categories.
ASICS launches global ‘Move Your Body, Move Your Mind’ campaign
ASICS unveils global campaign linking movement to mental wellbeing, featuring reimagined Beach Boys classic to reinforce 75-year founding philosophy.
Bosideng becomes first company to implement new industry standard for circular clothing in China
The Chinese down specialist is driving the apparel industry’s shift from linear to circular economy models.
Golden Goose unveils Year of the Snake collection
The limited-edition collection blends cultural symbolism with contemporary design. Available since Dec. 20 online and in APAC stores.
Hainan´s Sanya Mall celebrates fifth anniversary
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
MIQI expands GOTS-certified yoga wear production
Chinese manufacturer MIQI Apparel announces expansion of GOTS-certified sustainable yoga wear production capabilities for global market.
Deep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
Hainan´s Sanya Mall celebrates fifth anniversary
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
How sporting goods navigated 2025 tariffs
Global trade hit $35 trillion in 2025, but sporting goods brands faced a year of adaptation as tariffs forced rapid supply chain restructuring.
White House reports $235bn in tariff revenue
Tariffs look like a political win – but behind the figure lies a complex reality of missed targets and looming legal risks.
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