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Today's Must Read
Article
Sports moments reward brands across all screens
Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase.
Article
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
Article
Uniqlo launches garment longevity campaign
A free enzyme-treatment sample at 23 European studios anchors Uniqlo’s April longevity campaign.
A 9-year-old co-wrote Decathlon’s new campaign
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
ROICA brings Japanese mills to Performance Days
Asahi Kasei’s stretch fiber brand brings two Japanese manufacturers to a European trade show for the first time at Performance Days 2026.
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
Uniqlo launches garment longevity campaign
A free enzyme-treatment sample at 23 European studios anchors Uniqlo’s April longevity campaign.
Misto Holdings posts 31.6% profit jump in 2025
The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion.
Genesis Motor launches European amateur golf cup
The South Korean automaker extends its European golf strategy beyond the professional tour with a six-stop qualifying series culminating at the Genesis Scottish Open.
Lidl, PreZero are UEFA’s first strategic partners
Schwarz Group extends UEFA deal through 2030 while adding grassroots nutrition and circular economy mandates to its sponsorship portfolio.
Institutions build Nike stake ahead of Q3 results
Multiple funds raised NKE positions in Q3 as Wall Street upgrades its outlook, with Nike’s quarterly results due March 31.
Lululemon faces rising pressure as core market stalls
The US-based athleisure group grew revenue 5% to $11.1bn in 2025, but profits fell. Margins declined as US weakness persisted.
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EVENTS RADAR
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
PARTNER CONTENT
Women redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
Misto Holdings posts 31.6% profit jump in 2025
The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion.
Institutions build Nike stake ahead of Q3 results
Multiple funds raised NKE positions in Q3 as Wall Street upgrades its outlook, with Nike’s quarterly results due March 31.
Lululemon faces rising pressure as core market stalls
The US-based athleisure group grew revenue 5% to $11.1bn in 2025, but profits fell. Margins declined as US weakness persisted.
Lululemon shares edge lower on soft 2026 guidance
Despite a Q4 beat, investors focused on below-consensus 2026 guidance and a continuing leadership vacuum at the top of the company.
A 9-year-old co-wrote Decathlon’s new campaign
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Björn Borg seals three-year Åhléns, Inno deal
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
Footasylum raises credit facility to £60m
UK streetwear retailer targets Leeds, Glasgow and Merthyr Tydfil with new stores, while upgrading two flagship Manchester locations.
Changes in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
A 9-year-old co-wrote Decathlon’s new campaign
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Lidl, PreZero are UEFA’s first strategic partners
Schwarz Group extends UEFA deal through 2030 while adding grassroots nutrition and circular economy mandates to its sponsorship portfolio.
Stone Island opens Naples flagship with city film
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
Nike and Beats launch co-branded earbuds
In a first for Beats, the Apple brand shares its logo with Nike on the Powerbeats Pro 2, launching globally March 20 via Nike and Apple.
Sports moments reward brands across all screens
Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase.
Nielsen: 46bn minutes of women’s sports in 2025
Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high.
UK study maps girls’ fading sports fandom
Four in ten young UK people cannot name a sportswoman, as new research maps how girls lose fan identity through secondary school.
Nike tops US YouGov’s 2026 fashion brand rankings
Nike leads US purchase consideration for apparel and footwear, but its value scores trail quality — a gap rivals are moving to close.
Lululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Dunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Off-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
Peloton brings connected fitness to the gym
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
Roxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
Next-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Sportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
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Fitness EconomyBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Sports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
Misto Holdings posts 31.6% profit jump in 2025
The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion.
Australian tennis player Kyrgios joins The Picklr
The tennis star is betting on pickleball’s boom with a new investment and ambassador role.
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