The retailer is turning its most popular trainer into a non-refundable purchase this month, betting that added commitment will push shoppers to actually lace up and run.
SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
San Francisco-based fitness platform Strava has confidentially filed for an IPO that could value the 150-million-user company at over $2.2bn.
Italy’s tennis federation generated over €230m in 2025, surpassing football’s €200m – the result of a decade-long structural transformation.
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
The retailer is turning its most popular trainer into a non-refundable purchase this month, betting that added commitment will push shoppers to actually lace up and run.
Irish value retailer unveils 240-piece collection with four technical fabrics as retailers from H&M to Marks & Spencer intensify push into athleisure.
San Francisco-based fitness platform Strava has confidentially filed for an IPO that could value the 150-million-user company at over $2.2bn.
Nike sold NFT brand Rtfkt to an undisclosed buyer in December, while facing a class-action lawsuit alleging a “rug pull” on investors.
China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, Reuters reports. The offer, made weeks ago with financing secured, had been expected to exceed €40 per share but talks have stalled.
San Francisco-based fitness platform Strava has confidentially filed for an IPO that could value the 150-million-user company at over $2.2bn.
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.
Canada Goose has appointed Daniel Binder as President, Asia Pacific, while Niclas Ekerot joins as SVP, Global Stores in a strategic reshuffle.
Four-time Grand Slam champion rejoins agency giant IMG Tennis after brief stint with Evolve, the boutique agency she co-founded in 2022.
Michael Armstrong has left JD Sports after 30 years, with EMEA general manager Paul Orange promoted to managing director as the sportswear retailer reshapes its leadership structure.
Tech giant unveils open standard for AI-driven commerce with backing from major retailers including Target, Walmart, Shopify and Etsy.
Reddit’s new AI-powered advertising tool is helping sporting goods brands like Brooks Running slash marketing costs while boosting engagement through automated campaign optimization.
SuperCircle’s AI-powered platform sorts complex athletic materials, enabling sporting goods brands to build take-back programs and meet circularity goals.
London exhibition showcases 38 innovators redefining performance wear through bio-based materials, circular systems and toxin-free manufacturing.
Japan’s Environment Ministry action plan forces sporting goods brands to redesign for circularity as 510,000 tons of textiles go to incinerators annually.
Adidas, ASICS and New Balance have officially stopped using kangaroo leather, joining six other major brands in a landmark shift for the industry.
On Running has signed Spanish padel star Arturo Coello, the world’s top-ranked player, to develop its first padel sneakers launching in summer 2027.
The retailer is turning its most popular trainer into a non-refundable purchase this month, betting that added commitment will push shoppers to actually lace up and run.
British barefoot footwear specialist Vivobarefoot has signed New England Patriots wide receiver Mack Hollins in its first professional sports partnership.
The limited-edition collection blends cultural symbolism with contemporary design. Available since Dec. 20 online and in APAC stores.
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
Chinese manufacturer MIQI Apparel announces expansion of GOTS-certified sustainable yoga wear production capabilities for global market.
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
Global trade hit $35 trillion in 2025, but sporting goods brands faced a year of adaptation as tariffs forced rapid supply chain restructuring.
Tariffs look like a political win – but behind the figure lies a complex reality of missed targets and looming legal risks.
SGI provides C-Level advisory & data analytics services to brands, retailers, industry suppliers
Visit AdvisoryFind advisors and suppliers to the sporting goods industry.
Search new jobs in the sporting goods industry.
Post an industry job.