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Must-read
Article
Strong start for Adidas meets cautious full-year outlook
Adidas starts the year stronger than expected, yet remains strikingly cautious.
Article
On Holding’s impact report: where it falls short
The Swiss brand missed its living wage target, replaced Cyclon subscription with a broader resale-donation-recycling model and saw absolute emissions rise.
Opinion
ISO 25808: Establishing global standards for the padel industry
The padel industry is building its first global technical standard. Here’s what ISO 25808 means for investors, operators and court builders.
Adidas pumps €100m into Bundesliga
The German sportswear giant commits €100m to the DFL as its national team kit deal nears its end – with a fan backlash already anticipated.
Premier League losses surge
Broadcast money keeps rising, but wages, transfers and creative accounting are widening the gap between income and profit.
CHAMP: athlete co-investment from L Catterton
Over 250 elite athletes, including NBA star Kevin Durant, take co-ownership stakes in consumer brands under a new L Catterton–Patricof vehicle.
Adidas extends World Cup kits to pet market
Fans in North America, Latin America and selected Asian markets can dress their pets in federation colors from May 1.
PFAS probe exposes activewear’s green gap
Via The Conversation: a Texas attorney general probe into Lululemon’s PFAS use exposes why voluntary sustainability standards have failed the activewear sector – and why regulatory enforcement is now the only credible fix.
Macron: record revenue in 2025
The Italian teamwear specialist achieved record annual revenue in 2025, with EBITDA growing to €51.6 million and a margin of 21.1 percent.
Strong start for Adidas meets cautious full-year outlook
Adidas starts the year stronger than expected, yet remains strikingly cautious.
London Team Time Trial for Tour de France Femmes in 2027
Tour de France Femmes avec Zwift will hold its first-ever team time trial in central London on Aug. 1, 2027, as both Grand Tours begin in the UK.
New Balance targets $10bn revenue in Middle East push
The MEAI region grew 35 percent in 2025, outpacing all other markets, as the brand opens its first Grey Store concept in Doha.
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EVENTS RADAR
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
PARTNER CONTENT
How FLYTEC helps brands scale innovation without increasing complexity
Rising costs, tightening compliance and market shifts are forcing brands to rethink development. A system-based approach changes the rules of the game.
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FitnessBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Adidas pumps €100m into Bundesliga
The German sportswear giant commits €100m to the DFL as its national team kit deal nears its end – with a fan backlash already anticipated.
Premier League losses surge
Broadcast money keeps rising, but wages, transfers and creative accounting are widening the gap between income and profit.
CHAMP: athlete co-investment from L Catterton
Over 250 elite athletes, including NBA star Kevin Durant, take co-ownership stakes in consumer brands under a new L Catterton–Patricof vehicle.
Macron: record revenue in 2025
The Italian teamwear specialist achieved record annual revenue in 2025, with EBITDA growing to €51.6 million and a margin of 21.1 percent.
Geopolitics opens India’s door to Anta
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
Myprotein activewear enters Footasylum stores in the UK
Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.
DICK’S and Adobe team up on AI customer experience
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
Golden Goose opens biggest APAC store in Beijing
Italian sneaker brand Golden Goose has opened its largest Asia-Pacific store in Beijing – a 475sqm experience flagship as HSG moves to unlock the brand’s China potential.
Adidas extends World Cup kits to pet market
Fans in North America, Latin America and selected Asian markets can dress their pets in federation colors from May 1.
Columbia’s summer proof: rain, fire, sauna in the desert
Two new films from adam&eve\TBWA extend Columbia’s “Engineered for Whatever” platform into summer — with a flamethrower, naturally.
How K-pop is selling F1 merch, and why it matters
K-pop fandoms and Gen Z identity are turning F1 team merchandise into a premium category. The sporting goods industry is taking notes.
adidas athletes make history at London Marathon
Sawe and Kejelcha go sub-2 for the first time in race history; Assefa takes the women-only world record – all in the new Adizero Adios Pro Evo 3.
Athletic footwear loses ground in U.S. survey
A new U.S. survey finds athletic spend down 5% and athleisure down 8%, as durability overtakes performance tech as the key purchase driver.
Beyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
Report: Europe’s fitness market breaks records in 2025
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
Padel hits all-time high in global search interest
Global search data confirm padel’s 2025 performance set a new baseline, with Indonesia, the UK and India emerging as rising markets.
Lululemon adds Unilever veteran to board
Former Unilever Chief Growth & Marketing Officer joins lululemon’s board as the brand extends a five-year governance overhaul.
Triathletes’ new chair: former Meta Head of Sport
Former Eurosport CEO and Meta Head of Sport replaces Chris Kermode at the helm of the athlete-owned triathlon body.
1,400 Nike jobs cut. Management calls it progress.
The job cuts — mainly in technology — suggest Nike’s recovery from a years-long sales slump is proving harder and slower than the company had planned.
JD Sports chairman to step down in July
An unexpected exit at the top of one of the world’s largest sportswear retailers — at a pressured moment for JD Sports.
PFAS probe exposes activewear’s green gap
Via The Conversation: a Texas attorney general probe into Lululemon’s PFAS use exposes why voluntary sustainability standards have failed the activewear sector – and why regulatory enforcement is now the only credible fix.
On Holding’s impact report: where it falls short
The Swiss brand missed its living wage target, replaced Cyclon subscription with a broader resale-donation-recycling model and saw absolute emissions rise.
Activewear brand LSKD in recycled nylon deal
Australian activewear brand LSKD will transition product lines to enzymatically recycled nylon from 2028 under a decade-long supply deal.
Salomon enters repair services with United Repair Centre
The trail brand is making factory-quality repair available to European consumers, starting in France.
ASICS builds elite lab where it all began
ASICS is building a dedicated facility in Kobe for elite athlete footwear and rapid prototyping, due to open in December 2027.
DICK’S and Adobe team up on AI customer experience
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
NBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
Why Publicis is spending $500m on a sports agency
The French ad giant is assembling a data-driven sports marketing stack to challenge Omnicom-IPG in a $240 billion market.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
Geopolitics opens India’s door to Anta
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
CHAMP: athlete co-investment from L Catterton
Over 250 elite athletes, including NBA star Kevin Durant, take co-ownership stakes in consumer brands under a new L Catterton–Patricof vehicle.
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