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Today's Must Read
Article
Adidas launches first shoe for adaptive athletes
Developed over several years with GAMUT Management and adaptive athletes, including two Paralympians, the shoe launched globally on March 21.
Article
On replaces Cyclon program with resale-recycling scheme
Swiss brand replaces its Cyclon subscription with a trade-in, resale and recycling program, launching in Switzerland, the UK and the US.
Article
On puts co-founders in charge as Hoffmann exits
Co-founders Allemann and Coppetti take operational control at On as Hoffmann exits; Scott Maguire elevated to president and COO.
Stadium unveils new store concept in Täby, Sweden
The Täby opening marks the start of a store network overhaul for the Swedish sporting goods chain, with a new format built around Football experience, expanded footwear services and a revamped visual identity.
US wearable brand Whoop signs Premier Padel deal
The Boston-based wearable brand will equip all athletes on the circuit and extend into coach education via the FIP Academy.
North America’s Pro Padel League raises $15m
The North American professional padel circuit has closed its second major funding round in 12 months as franchise values surge past $10 million.
BASF targets sports footwear outsoles with new material
Three-grade outsole material platform claims 41% lower carbon footprint than rubber, targeting running, hiking and lifestyle footwear manufacturers.
INTERSPORT wins Greek football team merch rights
The Fourlis Group retailer takes exclusive control of Greek national team merchandise across retail, wholesale and a new digital platform.
Decathlon doubles down on warehouse robots
French robotics firm Exotec has deployed its Skyfleet program across seven Decathlon warehouse sites in five European countries, with some facilities doubling daily order output.
Shein study: durability beats green claims
A large-scale fast fashion study finds consumers equate sustainability with product longevity — a signal sporting goods brands should not ignore.
KMD Brands halts trading for capital raise
New Zealand outdoor group KMD Brands — owner of Rip Curl, Kathmandu and Oboz — suspends trading as it finalises a placement and share offer.
On replaces Cyclon program with resale-recycling scheme
Swiss brand replaces its Cyclon subscription with a trade-in, resale and recycling program, launching in Switzerland, the UK and the US.
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EVENTS RADAR
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
PARTNER CONTENT
iWarm expands functional clothing with active temperature management
iWarm introduces a heating system that manages garment temperature through carbon nanotube technology and AI-powered controls
North America’s Pro Padel League raises $15m
The North American professional padel circuit has closed its second major funding round in 12 months as franchise values surge past $10 million.
KMD Brands halts trading for capital raise
New Zealand outdoor group KMD Brands — owner of Rip Curl, Kathmandu and Oboz — suspends trading as it finalises a placement and share offer.
361 Degrees posts 11% revenue growth
Chinese sportswear brand 361° reports double-digit growth across revenue, profit and e-commerce for full-year 2025.
Anta extends its lead in 2025 with record revenue and a 23.8% margin
Thanks to a multi-brand strategy: China’s market leader increases revenue and strengthens its position in the sporting goods market.
Stadium unveils new store concept in Täby, Sweden
The Täby opening marks the start of a store network overhaul for the Swedish sporting goods chain, with a new format built around Football experience, expanded footwear services and a revamped visual identity.
INTERSPORT wins Greek football team merch rights
The Fourlis Group retailer takes exclusive control of Greek national team merchandise across retail, wholesale and a new digital platform.
Decathlon doubles down on warehouse robots
French robotics firm Exotec has deployed its Skyfleet program across seven Decathlon warehouse sites in five European countries, with some facilities doubling daily order output.
Decathlon launches expert-backed 0–6 kids range
French sporting goods giant rolls out 20+ products for toddlers and infants, co-developed with pediatric and sports science experts.
US wearable brand Whoop signs Premier Padel deal
The Boston-based wearable brand will equip all athletes on the circuit and extend into coach education via the FIP Academy.
Decathlon launches expert-backed 0–6 kids range
French sporting goods giant rolls out 20+ products for toddlers and infants, co-developed with pediatric and sports science experts.
Adidas launches first shoe for adaptive athletes
Developed over several years with GAMUT Management and adaptive athletes, including two Paralympians, the shoe launched globally on March 21.
Sleep tech brand Eight Sleep joins IRONMAN Europe
The US sleep tech brand will activate at IRONMAN Europe races as the organizer expands its partner portfolio beyond traditional triathlon categories.
US sporting goods spending falls 9% – report
New US transaction data shows a 9% year-over-year decline in sporting goods spending, with middle-income consumers pulling back hardest.
SportsShoes Running Report: one in six Brits run
Younger generations lead UK running participation as the sport maintains a stable base — with motivations, barriers and technology habits mapped across 5,000 Brits.
Sports moments reward brands across all screens
Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase.
Nielsen: 46bn minutes of women’s sports in 2025
Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high.
Lululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Dunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Off-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
Decathlon doubles down on warehouse robots
French robotics firm Exotec has deployed its Skyfleet program across seven Decathlon warehouse sites in five European countries, with some facilities doubling daily order output.
First Big Tech loss in US court over trade practices goes to Meta, which will appeal
A US jury awards New Mexico $375m in the first successful state lawsuit over Big Tech harm to children — with 40 more cases in the pipeline.
Puma deploys AI concierge at Las Vegas store
The German sportswear brand is piloting a multilingual Nvidia-powered assistant at its US flagship, with plans to scale across its DTC network.
Peloton brings connected fitness to the gym
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
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Fitness EconomyBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Misto Holdings posts 31.6% profit jump in 2025
The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion.
Football star Haaland invests in new chess world tour
Norwegian footballer co-founds Chess Mates to become stakeholder in Norway Chess, owner of a new FIDE-approved global championship circuit
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