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  Primark launches 240-piece activewear range

  2026-01-07T08:23:00+00:00By SGI Europe Editorial Team

  Irish value retailer unveils 240-piece collection with four technical fabrics as retailers from H&M to Marks & Spencer intensify push into athleisure.

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  H&M Move launched Wellness Edition

  2026-01-06T10:42:00+00:00By SGI Europe Editorial Team

  H&M Move debuted its Wellness Edition with SculptMove fabric targeting hot Pilates and recovery rituals as fashion-fitness boundaries blur.

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  UK retailers see best Boxing Day in decade

  2025-12-29T21:52:00+00:00

  Boxing Day footfall in the UK jumped 4.4% year-on-year, marking the strongest increase in over a decade despite a sluggish morning start.

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  Fairfax takes 22% stake in Under Armour

  2026-01-08T16:09:00+00:00By SGI Europe Editorial Team

  Toronto-based investment firm Fairfax Financial Holdings has disclosed a 22 percent stake in Under Armour, totaling approximately 42 million shares.

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  Japan trader Marubeni acquires Gola owner

  2026-01-08T15:42:00+00:00By SGI Europe Editorial Team

  Japanese trading house Marubeni has acquired British footwear brand owner Jacobson Group, adding heritage brand Gola to its RGB-anchored lifestyle brand platform.

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  Nike’s Converse dilemma

  2026-01-08T13:28:00+00:00By SGI Europe Editorial Team

  Speculation mounts about Converse’s future within Nike’s portfolio as the heritage brand faces sharply declining sales and strategic questions.

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  Activist investors reshaped sporting goods in 2025

  2026-01-07T08:24:00+00:00By Valentina Giannella

  Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.

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  Bank of America downgrades Adidas amid growth concerns

  2026-01-06T15:23:00+00:00By Valentina Giannella

  Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.

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  Tim Cook doubles Nike stake amid turnaround efforts

  2025-12-24T16:07:00+00:00By SGI Europe Editorial Team

  Apple CEO Tim Cook purchased nearly $3 million in Nike stock, doubling his stake as the sportswear giant navigates a challenging turnaround strategy.

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  New Balance names ex-Frasers exec EMEA sales VP

  2026-01-08T16:27:00+00:00By SGI Europe Editorial Team

   Ger Wright, who led Frasers Group’s sports division, joins New Balance to drive European expansion and capitalize on brand momentum.

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  Under Armour appoints new Head of Digital Experience

  2025-12-29T21:35:00+00:00By SGI Europe Editorial Team

  Digital commerce expert joins Under Armour from Samsung as brand accelerates turnaround under Kevin Plank’s leadership.

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  Kerstin Neuber to leave Puma

  2025-12-19T22:46:00+00:00

  Kerstin Neuber departs Puma after 18 years as Senior Director Corporate Communications to pursue new career opportunities.

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  Reddit’s AI campaigns cut costs for sportswear brands

  2026-01-06T10:42:00+00:00By SGI Europe Editorial Team

  Reddit’s new AI-powered advertising tool is helping sporting goods brands like Brooks Running slash marketing costs while boosting engagement through automated campaign optimization.

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  Startup SuperCircle raises $24m for AI waste platform

  2026-01-05T13:03:00+00:00By SGI Europe Editorial Team

  SuperCircle’s AI-powered platform sorts complex athletic materials, enabling sporting goods brands to build take-back programs and meet circularity goals.

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  Asian Footwears launches AI platform for demand forecasting

  2025-12-27T15:11:00+00:00By SGI Europe Editorial Team

  Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.

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  Exhibition on clean sportswear opens in London Jan. 26

  2026-01-07T08:23:00+00:00By SGI Europe Editorial Team

  London exhibition showcases 38 innovators redefining performance wear through bio-based materials, circular systems and toxin-free manufacturing.

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  Japan mandates 25% textile waste cut by 2030

  2026-01-06T12:55:00+00:00By SGI Europe Editorial Team

  Japan’s Environment Ministry action plan forces sporting goods brands to redesign for circularity as 510,000 tons of textiles go to incinerators annually.

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  Nine major athletic brands end kangaroo leather use

  2025-12-31T10:03:00+00:00By SGI Europe Editorial Team

  Adidas, ASICS and New Balance have officially stopped using kangaroo leather, joining six other major brands in a landmark shift for the industry.

More about sustainability & CSR

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  Cobra Golf adds new models to 3D printed iron range

  2026-01-08T16:03:00+00:00By SGI Europe Editorial Team

  Cobra becomes the first major golf equipment manufacturer to offer a complete 3D-printed iron family, spanning players’, players’ distance and game-improvement categories.

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  ASICS launches global ‘Move Your Body, Move Your Mind’ campaign

  2026-01-08T15:42:00+00:00By SGI Europe Editorial Team

  ASICS unveils global campaign linking movement to mental wellbeing, featuring reimagined Beach Boys classic to reinforce 75-year founding philosophy.

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  Bosideng becomes first company to implement new industry standard for circular clothing in China

  2026-01-08T13:27:00+00:00Sponsored by Bosideng

  The Chinese down specialist is driving the apparel industry’s shift from linear to circular economy models.

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