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News briefs
H&M MOVE takes running collection global from Barcelona
H&M’s sport label staged a global event in Barcelona to unveil its spring running range, pairing a media presentation with a 5K community race.
Article
EU-Mercosur deal in force provisionally May 1
Provisional tariff cuts on footwear and apparel into South America start May 1 – but full ratification is still years away.
Article
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
EU-Mercosur deal in force provisionally May 1
Provisional tariff cuts on footwear and apparel into South America start May 1 – but full ratification is still years away.
2027 European Games to include padel
The International Padel Federation confirms the racket sport will be a medal event in Istanbul next June, building its case for Olympic inclusion.
Zumiez returns to profit as margins recover
US specialty retailer Zumiez swings back to annual profit after a loss year, with Blue Tomato driving European margin gains and Q1 momentum building.
Deichmann heir takes charge at Snipes Europe
Fourth-generation Deichmann family member replaces Dennis Schröder as head of the Cologne sneaker and streetwear chain.
Puma loses Singapore trademark fight with Sun Day Red
Singapore tribunal finds Puma’s big cat and Sun Day Red’s tiger marks distinct – limiting broad animal-logo IP protection in sportswear.
Lycra files for bankruptcy
The fiber supplier behind activewear and denim across global supply chains files with near-unanimous creditor backing for a 45-day restructuring.
PUMA unveils World Cup kits for 11 nations in NYC
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
SportsShoes Running Report: one in six Brits run
Younger generations lead UK running participation as the sport maintains a stable base — with motivations, barriers and technology habits mapped across 5,000 Brits.
European Outdoor Week 2026: The industry is moving from “No Excuses” to tangible action
From May 14–19, 2026, Riva del Garda will host the European Outdoor Week, with 400 exhibitors confirmed.
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EVENTS RADAR
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
PARTNER CONTENT
iWarm expands functional clothing with active temperature management
iWarm introduces a heating system that manages garment temperature through carbon nanotube technology and AI-powered controls
Zumiez returns to profit as margins recover
US specialty retailer Zumiez swings back to annual profit after a loss year, with Blue Tomato driving European margin gains and Q1 momentum building.
LaLiga posts record revenue, and Europe’s football hierarchy holds firm
Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year.
Inditex posts record sales and profits in FY25
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Li Ning profit beats estimates and shares rally
Revenue up 3.2% but net profit fell 2.6% in 2025. Analysts flagged a near-9% earnings beat driven by lower-than-expected selling costs.
EU-Mercosur deal in force provisionally May 1
Provisional tariff cuts on footwear and apparel into South America start May 1 – but full ratification is still years away.
Deichmann heir takes charge at Snipes Europe
Fourth-generation Deichmann family member replaces Dennis Schröder as head of the Cologne sneaker and streetwear chain.
Swedish gym brand ICIW enters Belgium with studio deal
The Swedish gym-wear brand names Belgium a 2026 priority and signs Brussels boutique studio GOBOX as its first local fitness partner.
Alltricks opens first central Paris store
The French online sports retailer brings its physical format to central Paris as part of a wider omnichannel expansion.
PUMA unveils World Cup kits for 11 nations in NYC
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
Swedish gym brand ICIW enters Belgium with studio deal
The Swedish gym-wear brand names Belgium a 2026 priority and signs Brussels boutique studio GOBOX as its first local fitness partner.
H&M MOVE takes running collection global from Barcelona
H&M’s sport label staged a global event in Barcelona to unveil its spring running range, pairing a media presentation with a 5K community race.
A 9-year-old co-wrote Decathlon’s new campaign
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
SportsShoes Running Report: one in six Brits run
Younger generations lead UK running participation as the sport maintains a stable base — with motivations, barriers and technology habits mapped across 5,000 Brits.
Sports moments reward brands across all screens
Nine-country study of 9,000 sports fans shows where attention concentrates and how consistent cross-screen presence drives purchase.
Nielsen: 46bn minutes of women’s sports in 2025
Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high.
UK study maps girls’ fading sports fandom
Four in ten young UK people cannot name a sportswoman, as new research maps how girls lose fan identity through secondary school.
Lululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Dunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Off-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
Peloton brings connected fitness to the gym
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
Roxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
Next-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Sportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
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Fitness EconomyBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
EU-Mercosur deal in force provisionally May 1
Provisional tariff cuts on footwear and apparel into South America start May 1 – but full ratification is still years away.
Misto Holdings posts 31.6% profit jump in 2025
The South Korean brand portfolio group formerly known as FILA Holdings lifts full-year operating profit 31.6% on China expansion.
Australian tennis player Kyrgios joins The Picklr
The tennis star is betting on pickleball’s boom with a new investment and ambassador role.
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