Today's Must Read
Campaign spotlight: turning resolutions into sustained action
US premium activewear brand Rhone launched 12 Pursuits, a year-long founder-led program blending mental fitness with monthly actionable themes.
Market Data & Analysis
Intelligence Insights & Analysis to inform your strategic planning
Analysis: Industry stocks tumble 14% in 2025
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
IN THE SPOTLIGHT
WHITESPACE partners with eVent for PFAS-free pants
This choice reinforces the brand’s commitment to sustainable technical materials in premium snowboarding apparel.
Women’s football: revenue up, broadcast down
The world’s leading women’s football clubs crossed the €150m collective revenue threshold for the first time, according to the fourth annual Deloitte Football Money League analysis of women’s clubs.
JD Sports Q4: Asia rises, Europe stumbles
JD Sports recorded 1.4% organic growth in Q4, driven by Asia Pacific’s 9.6% rise. Europe and UK struggled with declining like-for-like sales.
Hibbett turns to DoorDash
Athletic retailer Hibbett launches on the local commerce platform to expand on-demand delivery across the US
JD Sports scales RFID tech for global inventory
JD Sports taps Checkpoint Systems to deploy RFID tech across 2,500 stores, targeting 98% stock accuracy to boost omnichannel sales.
Nike, Mizuno lead StockX resale growth in 2025
Mizuno leads sporting goods resale growth at 124 percent as nearly 200 brands hit record sales on StockX in 2025, signaling shifts in athletic market.
Moncler appoints Bottega Veneta chief as new CEO
The new CEO will lead the winter outerwear brand as founder Remo Ruffini shifts to Executive Chairman to focus on long-term strategy.
Private equity invests in pickleball’s leading US manufacturer
Pickleball manufacturer Selkirk Sport has secured its first external investment from private equity firm Bluestone Equity Partners as the company continues its rapid growth.
Dazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
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JD Sports Q4: Asia rises, Europe stumbles
JD Sports recorded 1.4% organic growth in Q4, driven by Asia Pacific’s 9.6% rise. Europe and UK struggled with declining like-for-like sales.
Anta posts mixed Q4 as FILA sustains momentum
Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.
Tradeinn revenues hit record revenues in 2025
Spanish online retailer posts €585m in revenues for 2025, shipping 9.2m parcels to 190 countries with 85% of sales generated abroad.
Axel Arigato names ex-Adidas exec as new CEO
Axel Arigato has appointed former Adidas executive Frédéric Serrant as CEO, following the transition of co-founder Albin Johansson to Chairman.
Moncler appoints Bottega Veneta chief as new CEO
The new CEO will lead the winter outerwear brand as founder Remo Ruffini shifts to Executive Chairman to focus on long-term strategy.
Nike reshuffles leadership to focus on China
Nike names new leaders for EMEA and Greater China as 30-year veteran retires and company accelerates turnaround strategy under CEO Elliott Hill.
Dazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
JD Sports scales RFID tech for global inventory
JD Sports taps Checkpoint Systems to deploy RFID tech across 2,500 stores, targeting 98% stock accuracy to boost omnichannel sales.
NRF 2026: AI agents meet human experience
The retail industry’s pivot from experimental AI to autonomous agents dominated NRF 2026, as sporting goods brands balanced tech adoption with human touch.
WHITESPACE partners with eVent for PFAS-free pants
This choice reinforces the brand’s commitment to sustainable technical materials in premium snowboarding apparel.
Sebastian Vettel receives conservation award
Four-time Formula 1 world champion Sebastian Vettel will receive The Perfect World Foundation Award 2026 for environmental activism.
Sorona maker sells unit to fund spandex shift
CovationBio divests manufacturing stake to Primient, redirecting capital toward corn-based spandex alternative for athletic apparel markets.
World Rugby renews partnership with Macron
Macron will supply technical kits to match officials at major tournaments, including the Women’s Rugby World Cup 2025 and the 2028 Olympic Games.
What will the Chef’s next choice be?
Stephen Curry is speed-dating the footwear industry as he searches for Under Armour’s successor. His latest warm-up choice: On running shoes.
Campaign spotlight: turning resolutions into sustained action
US premium activewear brand Rhone launched 12 Pursuits, a year-long founder-led program blending mental fitness with monthly actionable themes.
Puma loses EU stripe trademark case
EU court rejects Puma’s opposition to Chinese entrepreneur’s stripe-based trademark, highlighting limits of protecting basic geometric elements.
Nike reshuffles leadership to focus on China
Nike names new leaders for EMEA and Greater China as 30-year veteran retires and company accelerates turnaround strategy under CEO Elliott Hill.
Anta posts mixed Q4 as FILA sustains momentum
Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
Deep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
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