Adidas may reduce its offering of Stan Smith, the iconic white shoe named after an American tennis player of the 1970s. Since it was launched in 1971, the Stan Smith has become one of the best-selling sneakers of all time, and in the last years it was integrated into the Adidas Originals range. However, an Adidas spokeswoman told French journalists that the company would cut back on distribution of the Stan Smith in response to fashion trends. The Adidas Group said that the tennis sneaker will be delivered as before in the autumn, but the company will apparently alter its global strategy with the Stan Smith thereafter.

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