Reports

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Market Fact Reports

Market Reports
SGI Market Facts Report 2025 - Sports Equipment Market
SportingGoodsIntelligence has published its latest comprehensive market analysis covering the global sports equipment industry, featuring detailed market share data, retailer rankings and in-depth company profiles for 2024-2025.
Market Reports
SGI Market Facts 2025 - Athletic Footwear & Apparel
SGI Market Facts - Athletic Footwear & Apparel gives a detailed perspective of the international athletic footwear (sneaker) and sports apparel markets.

Knowledge Bank

Whitepaper: Future-proof textiles 2025
A practical whitepaper by SGI Europe in cooperation with RUDOLF, explaining how upcoming rules and consumer expectations reshape material compliance and product development.
The German Performance Running Market 2025
How German runners choose, buy, and value their shoes. Drawing on 1,001 active runners and pricing analysis, the report covers consumer profiles, buying behaviour, channel preferences, brand choices, pricing strategy, and sustainability’s influence on purchasing decisions.
Exclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumization trends, and brand strategies from Nike, Anta and Hoka One.
Exclusive data: How chinese consumers shop for sports footwear online
Explore key insights from the 2024–25 China Sports Footwear Ecomm Report, including platform shifts, premiumisation trends, and brand strategies from Nike, Anta and Hoka One.
The most important sports properties 2025
The sports landscape creates opportunities for sporting goods and fitness brands to embed themselves in culture, engage new audiences and drive brand growth.
Sporting Goods report 2024: Time to move
After a mixed 2023, sporting goods companies continue to face macroeconomic headwinds, winner-takes-all competition, and rising levels of physical inactivity around the world. Despite these challenges, however, many executives say they are more optimistic than at any time over the past few years.

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Sporting Goods Industry Dynamics
The most comprehensive book ever published about the historic development of the international sporting goods industr

Insight Reports

Access to exclusive in-depth research and analysis on an extensive breadth of E-commerce and digitalization topics.

This library of EDM reports provides in-depth insight on a range of topics, from digital transformation, digital performance to new business models, diversity and inclusion.

Research Centre
Inside the Digital Strategies and Ecosystems of Nike & Adidas - How to Accelerate Your Digital Transformation
In sport — and increasingly in the lifestyle, athleisure, and health-tech market segments — Nike and Adidas are dominant. Not because they possess decades-long legacies but because they’ve built — and continue to build — sophisticated ecosystems that touch the customers at every point of their journey.

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Research Centre
Winning in E-Commerce – Inside the Digital Strategies of Top Sports E-Tailers
The future belongs to sporting goods brands with the best digital strategies. With barriers to entry in e-commerce plummeting, strategic clarity and ingenuity are vital. There is no blueprint to follow. But dissecting the strategies of the world’s top sports e-tailers offers actionable insights you can adapt and use to identify the right path forward for your brand.

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Research Centre
Winning in E-Commerce – Best Practices and Insights from Top DTC Brands
Though many powerful brands share a similar strategy, it’s how they execute that will determine their success or failure. In more than two dozen detailed examples, this report reveals how top DTC brands in and outside the sporting goods industry are winning in e-commerce and provides actionable insights you can use to win a global race everyone is seemingly running but few are winning.

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Research Centre
Exclusive Research Study – The Sports Brands Winning The Online Race In Germany
This research report of Europe’s key online market demonstrates which sports brands are winning the online race and why. It highlights the importance of consumer awareness and digital web performance

- 60 of the leading sports brands are covered in the report (details below).
- Consumer survey with 3.000 participants

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Research Centre
How to Become a Digital-First Brand
Breaking-down Nike’s transformation

All secrets inside: how Nike reached it’s 30% digital sales mix three years ahead of schedule. Breaking down Nike’s approach will help you understand the key pillars of digital transformation. It’s these pillars that you can add to, subtract from, or otherwise adapt to digitally transform your organization.

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